藥物業市場學專業文憑 (CEF) - 香港大學專業進修學院: Marketing Communications and Branding, Pharmaceutical Studies課程
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Marketing & HospitalityMarketing Communications and Branding

Professional Diploma in Marketing for Pharmaceutical Industries
藥物業市場學專業文憑

CEF Reimbursable Course

CEF Reimbursable Course

CEF Reimbursable Course (selected modules only)

CEF Reimbursable Course (selected modules only)

Course Code
MK075A
Application Code
1940-MK075A

Study mode
Part-time
Start Date
02 Aug 2021 (Mon)
Next intake(s)
12-2021
Duration
1 year
Language
English
Apply Now
Deadline on 16 Jul 2021 (Fri)
Enquiries
28678499 / 37620081
28610278

The rapidly aging society in Hong Kong and the pharma landscape connectivity among Hong Kong, Taiwan and China have created significant business opportunities for pharmaceutical products and medical devices. To help marketing and sales executives of the pharmaceutical and medical device industries capture the growing business and face the fierce competition in the market, HKU SPACE has introduced the Professional Diploma in Marketing for Pharmaceutical Industries to equip them with a solid foundation of knowledge and skills for success in the field.

Pharmaceutical Industries

Click below picture to watch the Information Seminar Video!

B

August 2021 INTAKE

Application Deadline: 16 July 2021

COMMENCEMENT DATE: 2 august 2021

 

The objectives of the programme are to equip the practitioners of the pharmaceutical industry or medical devices business or those who intend to develop their career in marketing in these two industries with solid knowledge and practical skills in marketing, selling, tender planning and pitching, market knowledge and the latest trends in product development. The graduates of this programme will be able to develop marketing strategies, prepare tender proposals and manage business pitching whilst abiding by regulations and codes of practice of the industry concerned.

Programme Features

  • Students can choose to focus on either the pharmaceutical market, or the medical device business
  • Emphasis on practicality; the curriculum responds to the business needs of the pharmaceutical and medical device industries
  • Interactive learning with lots of case studies, discussion and sharing by guest speakers
  • Experienced and well-qualified lecturers
  • Strong connection with the industries

Programme Structure

 Five Core Modules
  1. Multichannel Marketing Communications
  2. Pharmaceutical Regulatory Affairs
  3. Professional Pitching and Tender Planning
  4. Public Relations and Event Marketing 
  5. Professional Selling and Sales Management 
Two Elective Modules* (select one)

6a.  Pharmaceutical Market

6b.  Market and Product Knowledge of Medical Devices

*Offering of each elective module will depend on sufficient enrollment.

Award

Upon completion of 5 core modules and 1 elective module, students will be granted a Professional Diploma in Marketing for Pharmaceutical Industries awarded within the HKU system through HKU SPACE.

Programme Intended Learning Outcomes

On completion of the programme, students should be able to:

  • apply marketing strategies to promote pharmaceutical products, medical devices and related services to the target markets;
  • integrate the knowledge and skills of integrated marketing tools to develop marketing solutions for the pharmaceutical products or medical devices; and
  • develop business pitching plan and prepare tender proposal in conformance with the regulatory requirements, for pharmaceutical or medical devices business.

Assessment
Assessment is based on a combination of coursework and examinations. The percentage breakdown of coursework and examinations differs from module to module.

Regular Lectures:
Weekdays 7:00pm - 10:00pm (Occasionally on Saturday morning or afternoon)

Venue:
HKU SPACE Learning Centres

 

Pharmacy

Application Code 1940-MK075A Apply Online Now
Apply Online Now

Applicants shall hold:

  • A Diploma/ Advanced Diploma awarded by a recognized institution; or
  • A Professional Certificate in Marketing awarded within the HKU system through HKU SPACE or equivalent.

Applicants with a science background are preferred.

Applicants with other equivalent qualifications and relevant work experience will be considered on individual merit.

Application Fee

HK$150 (Non-refundable)

Course Fee
  • HK$4,150 per module
  • The CEF Institution Code of HKU SPACE is 100
CEF Courses
Professional Diploma in Marketing for Pharmaceutical Industries
藥物業市場學專業文憑
COURSE CODE 33F127483 FEES $23,700 ENQUIRY 2867-8499
Multichannel Marketing Communications (Module from Professional Diploma in Marketing for Pharmaceutical Industries)
COURSE CODE 33Z127354 FEES $3,950 ENQUIRY 2867-8499
Pharmaceutical Regulatory Affairs (Module from Professional Diploma in Marketing for Pharmaceutical Industries)
COURSE CODE 33Z127346 FEES $3,950 ENQUIRY 3762-0081
Professional Pitching and Tender Planning (Module from Professional Diploma in Marketing for Pharmaceutical Industries)
COURSE CODE 33Z127494 FEES $3,950 ENQUIRY 3762-0081
Public Relations and Event Marketing (Module from Professional Diploma in Marketing for Pharmaceutical Industries)
COURSE CODE 33Z127265 FEES $3,950 ENQUIRY 2867-8499
Professional Selling and Sales Management (Module from Professional Diploma in Marketing for Pharmaceutical Industries)
COURSE CODE 33Z127532 FEES $3,950 ENQUIRY 2867-8499
Pharmaceutical Market (Module from Professional Diploma in Marketing for Pharmaceutical Industries)
COURSE CODE 33Z127427 FEES $3,950 ENQUIRY 3762-0081
Market and Product Knowledge of Medical Devices (Module from Professional Diploma in Marketing for Pharmaceutical Industries)
COURSE CODE 33Z127273 FEES $3,950 ENQUIRY 3762-0081
Continuing Education Fund Continuing Education Fund
This course has been included in the list of reimbursable courses under the Continuing Education Fund.
Continuing Education Fund Reimbursable Course Continuing Education Fund Reimbursable Course (selected modules only)
Some modules of this course have been included in the list of reimbursable courses under the Continuing Education Fund.

Professional Diploma in Marketing for Pharmaceutical Industries

  • This course is recognised under the Qualifications Framework (QF Level [4])

HKIM logo

Students of the Professional Diploma in Marketing for Pharmaceutical Industries are eligible to apply for the affiliate membership of Hong Kong Institute of Marketing (HKIM) via HKU SPACE.

HKIM was founded in 1982. It is the only non-profit making and independent professional body for marketers in Hong Kong.

HKIM has been active in promoting marketing practices, expertise, standards, ethics and knowledge through activities, training and education programmes.

It is a founding member of the Continuing Professional Development (CPD) Alliance and the Asia Marketing Federation.

Online Application Apply Now

Application Form Download Application Form

Enrolment Method

 

Online Enrolment

HKU SPACE provides 24-hour online application and payment service for students to make enrolment for most open admission courses (courses enrolled on first come, first served basis) and selected award-bearing programmes via the Internet.  Applicants may settle the payment by using either PPS, VISA or Mastercard online.

  1. Complete the online application form

    Applicant may click the icon Apply Now on the top right hand corner of the programme/course webpage to make online application, and then follow the instructions to fill in the online application form.

    Some programmes/courses may be admitted by selection, and may require applicants to provide electronic copy of any required documents (e.g. proof of qualification) as indicated on the programme/course webpage.  Only file format in doc, docx, jpg and pdf are supported. 

  2. Make Online Payment

    Pay the programme/course fees by either using:

    PPS via Internet - You will need a PPS account and a PPS Internet password. For information on how to open a PPS account and how to set up a PPS Internet password, please visit http://www.ppshk.com.

    *Credit Card Online Payment - Course fees can be paid by VISA or MasterCard including the “HKU SPACE MasterCard”.

    *HKU SPACE MasterCard cardholders who wish to enjoy 10-month interest free instalment scheme must pay  their tuition fees in person at any our HKU SPACE Enrolment Centres.

To know more about online enrolment and payment, please refer to the user guide of Online Enrolment and Payment:

 

In Person / Mail

For first time enrolment

  1. For first come, first served short courses, complete the Application for Enrolment Form SF26 and bring or post the completed form(s), together with the appropriate application/course fee(s) and any required supporting documents to any of the HKU SPACE enrolment centres.  
  2. Award-bearing and professional courses may require other information. Forms are usually available at the enrolment centres or on request from programme staff. Bring or post the completed form(s), together with the appropriate application/course fee(s) and any required supporting documents to any of the HKU SPACE enrolment centres.
  3. You may apply online by scanning the QR code and clicking Apply Now on the webpage with the following supporting documents:

    - Certified copies or your academic qualifications;

    - A copy of your Hong Kong Identity Card#

    Applicants may also submit the application forms to our Enrolment Centres in person.

# To study in Hong Kong, all non-local applicants are required to obtain a student visa issued by the Immigration Department of the HKSAR Government, except for those admitted to Hong Kong as dependants, who do not need prior approval before taking up full-time and part-time studies. Non-local applicants issued with a valid employment visa also do not need prior approval to pursue part-time studies. It is the responsibility of individual applicants to make appropriate visa arrangements. Admission to a HKU SPACE academic programme/course does not guarantee the issue of a student visa. Applicants may wish to note that part-time courses are generally not considered by the Immigration Department for visa purposes except for self-financed, part-time locally accredited taught postgraduate programmes awarded within the HKU System through HKU SPACE.

For continuing enrolment in the same course

A. In person or by post
  1. The standard ‘Enrolment/Payment Slip’ is designed for students of award-bearing programmes or remaining programmes in a suite of programmes requiring continuing enrolment and it applies to most programmes.
  2. Students should complete the “Enrolment/Payment Slip” which will be made available by relevant programme staff and return the slip to any HKU SPACE enrolment centre or post it to the relevant programme staff with appropriate fee payment.
B. Online

Selected programmes offer online continuing enrolment service. Programme staff will inform students if they offer this service and offer further enrolment details.

If you are in doubt about the procedures, please check the individual course details, or contact our programme staff or enrolment centres. 

Please note the followings for programme/course enrollment:

  1. To make an application online, you will need a computer with connection to the Internet and a web browser with JavaScript enabled. Internet Explorer 5.01 or above is recommended for the web browser.
  2. Applicants should not leave the online application idle for more than 10 minutes.  Otherwise, applicants must restart the application process.
  3. Only S-MILES and Early Bird Discount are supported in Online Applicants (Application).  To enjoy other types of discount, please visit one of our enrolment centres.
  4. During the online application process, asynchronous application and payment submission may occur.  Successful payment may not guarantee successful application.  In case of unsuccessful submission, our programme staff will contact you shortly.
  5. Applicants are reminded that they should only apply for the same programme/course once through counter or online application.
  6. For online enrolment, payment confirmation page would be displayed after payment has been made successfully.  In addition, a confirmation email would also be sent to your email account.  You are advised to keep your payment confirmation for future enquiries.
  7. Fees paid are not refundable except as statutorily provided or under very exceptional circumstances (e.g. course cancellation due to insufficient enrolment).
  8. If admission is by selection, the official receipt is not a guarantee that your application has been accepted.  We will inform you of the result as soon as possible after the closing date for application.  Unsuccessful applicants will be given a refund of programme/course fee if already paid.

Disclaimer

The School provides a platform for online services for a selected range of products it offers. While every effort is made to ensure timeliness and accuracy of information contained in this website, such information and materials are provided "as is" without express or implied warranty of any kind. In particular, no warranty or assurance regarding non-infringement, security, accuracy, fitness for a purpose or freedom from computer viruses is given in connection with such information and materials.

The School (and its respective employees and subsidiaries) is not liable for any loss or damage in connection with any online payments made by you by reason of (i) any failure, delay, interruption, suspension or restriction of the transmission of any information or message from any payment gateways of the relevant banks and/or third party merchants for processing credit/debit/smart card or other payment facilitation mechanism; (ii) any negligence, mistake, error in or omission from any information or message transmitted from the said payment gateways; (iii) any breakdown, malfunction or failure of those gateways in effecting online payment service or (iv) anything arisen out of or in connection with the said payment gateways, including but not limited to unauthorised access to or alternation of the transmission of data or any unlawful act not permitted by the law.

Payment Method

 

1. Cash, EPS  or WeChat Pay

Cash, EPS, WeChat Pay or AliPay - Course fees can be paid by cash, EPS, WeChat Pay or Alipay at any HKU SPACE enrolment centres.

2. Cheque or Bank draft

Course fees can also be paid by crossed cheque or bank draft made payable to “HKU SPACE”. Please specify the programme title(s) for application and the applicant’s name.. You may either:

  1. bring the completed form(s), together with the appropriate course or application fees in the form of a cheque, and any required supporting documents to any of the HKU SPACE enrolment centres;
  2. or mail the above documents to any of the HKU SPACE Enrolment Centres, specifying  “Course Application” on the envelope.  DO NOT send cash. HKU SPACE will not be responsible for any loss of payment sent by mail.
  • 3. VISA/MasterCard

    Applicants may also pay the course fee by VISA or MasterCard, including the “HKU SPACE MasterCard”, at any HKU SPACE enrolment centres. Holders of the HKU SPACE MasterCard can enjoy a 10-month interest-free instalment period for courses with a tuition fee worth a minimum of HK$2,000; however, the course applicant must also be the cardholder himself/herself. For enquiries, please contact our staff at any enrolment centres.

    4. Online payment

    The course fees of all open admission courses (courses enrolled on first come, first served basis) and selected award-bearing programmes can be settled by using PPS via the Internet. Applicants may also pay the relevant course fees by VISA or MasterCard online. Please refer to the Online Services for details.

    Notes

  • For general and short courses, applicants may be required to pay the course fee in cash or by EPS, WeChat Pay, Visa or MasterCard if the course is to start shortly.
  • Fees paid are not refundable except under very exceptional circumstances (e.g. course cancellation due to insufficient enrolment), subject to the School’s discretion. In exceptional cases where a refund is approved, fees paid by cash, EPS, WeChat Pay, cheque or PPS (for online payment only) will normally be reimbursed by a cheque, and fees paid by credit card will normally be reimbursed to the payment cardholder's credit card account.
  • In addition to the published fees, there may be additional costs associated with individual programmes. Please refer to the relevant course brochures or direct any enquiries to the relevant programme team for details.
  • Fees and places on courses cannot be transferrable from one applicant to another. Once accepted onto a course, the student may not change to another course without approval from HKU SPACE. A processing fee of HK$120 will be levied on each approved transfer.
  • Receipts will be issued for fees paid but HKU SPACE will not be repsonsible for any loss of receipt sent by mail.
  • For additional certification, please submit a completed form, a sufficiently stamped and self-addressed envelope, and a crossed cheque for HK$30 per copy made payable to "HKU SPACE" to any of our enrolment centres.