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Executive Postgraduate Certificate

Exquisitely-designed programmes that are uniquely delivered by a highly-selective group of renowned professionals with 15+ years of experience. Clearly-defined and comprehensive modules based on cutting-edge market developments so that executives can stay ONE STEP AHEAD.

To achieve what you want to be: successful, impactful and inspirational

Students can complete their PgCert studies in about 6 months. Alternatively, they may participate in a wide range of Global Masters, Executive Workshops, Business Mission and Study Tours, Business Field Trips, Alumni and Networking Activities and articulate to the Postgraduate Diploma and Master Degree Programmes.   

SEA Business Field Trips
(Exclusive for Postgraduate Certificate Students)

Themes

  • Leading-edge E-commerce in Hangzhou and Shanghai
  • Internet and Digital Business in Beijing and Tianjin
  • Retail and Luxury Growth in Chengdu and Chongqing
  • Innovative Hub – ShenZhen and Guangzhou

Key Substances

  • Successful stories of Hong Kong people developing business in Mainland China
  • Visits to companies making creative and innovative products
  • Successful cases of innovative application of latest technologies in business in Mainland China (VR + AR for retailing, Taobao, e-payment platforms, robots, bicycle sharing, )
  • Business networking events with Institute for Chinese Business (ICB) alumni

Be an Emerging Business Leader with a
Global Mindset and Entrepreneurial Spirit 

Digital-economy

Postgraduate Certificate in Digital Strategy and Business Transformation
Postgraduate Certificate in Integrated and Practicing Management

Innovative-Marketing

Postgraduate Certificate in Shopper Marketing and Retail Management

Leadership-capital

Postgraduate Certificate in Corporate Coaching and Leadership Development
Postgraduate Certificates for Executives
Postgraduate Certificates for Executives in Hong Kong
Postgraduate Certificates for Executives
Postgraduate Certificate in Shopper Marketing and Retail Management (SMRM) aims to help students get familiar with the most up-to-date trends in both shopper marketing and retail management. After completion of the programme, students will be able to apply shopper marketing and retail management related concepts to create unique shopper experience for sales generation.  The relevant concepts including communication models for products and shops to target at the shoppers, selected and major aspects of managing a retail business, and the long-term relationship development after purchase will be taught.
PT
Start 18 NOV 2017 (SAT)
Duration 6 months
Fee HK$30000
If you are accountable for advancing leadership agenda in your organisation and are the champion for talent development and employee engagement, this Programme is right for you. It will equip you with practical coaching and leadership techniques, tools, and models that enhance yourself and organisational effectiveness in a new era.

PT
Start 18 NOV 2017 (SAT)
Duration 6 months
Fee HK$30000
This Postgraduate Certificate programme aims to provide a solid foundation on which students can build up their tool and skill sets in business management. Students will have a balanced exposure to a breadth of management subjects which are vital to a company’s success. This will help them reach beyond their existing professional domain and understand the key issues which have to be taken into consideration by a professional who has general management responsibilities. 
PT
Start 18 NOV 2017 (SAT)
Duration 6 months
Fee HK$30000
Many new job titles with the word Digital in them have appeared in the job market recently. This reflects a growing need for new talents with digital skills. It will continue to grow with the rise of the Mobile Internet, the Internet of Things (advocated in the West) and Internet Plus (advocated in China). Digital Strategy and Business Transformation (DSBT), is designed to enable students to take advantage of new opportunities in the digital age for both their personal and corporate advancement.​
PT
Start 18 NOV 2017 (SAT)
Duration 6 months
Fee HK$30000

 

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