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HKU SPACE Executive Academy (SEA)

About the Campaign

Innovative Marketing

Always Marketing Differently

Best practices in marketing are constantly evolving with new theories, methods and channels that must be orchestrated around customers’ needs, expectations, and behaviours.  We provide executive education that disseminates the latest developments in branding, strategy, marketing management, retail, digital and B2B marketing only through leading marketing professionals.

innovative-marketing
innovative-marketing
innovative-marketing
Postgraduate Certificate in Shopper Marketing and Retail Management (SMRM) aims to help students get familiar with the most up-to-date trends in both shopper marketing and retail management. After completion of the programme, students will be able to apply shopper marketing and retail management related concepts to create unique shopper experience for sales generation.  The relevant concepts including communication models for products and shops to target at the shoppers, selected and major aspects of managing a retail business, and the long-term relationship development after purchase will be taught.
PT
Start 24 MAR 2018 (SAT)
Duration 6 months
Fee HK$30000
Psychological contract happens in every human interaction. And it usually happens before the actual sales transactions.  Nowadays there is a lot of mismatch expectations and bad sales experience both in the service providers and receivers. How can service provider engage better with their target service receivers? If there is a gap, how can we avoid violating the psychological contract by constantly adjusting it?
PT
Start 21 OCT 2017 (SAT)
Duration 1 day
Fee HK$3000
This workshop will develop your insights and understanding on individuals’ needs with the use of Developmental Psychology. 
PT
Start 15 MAR 2018 (THU)
Duration 2 days
Fee HK$3000
Branding in the B2B environment is even more important than that in B2C!  The Digital Age makes it even more complicated to achieve the best return!

This workshop is designed for executives in B2B businesses who are responsible for designing, executing and evaluating branding strategies in various industries.
 
PT
Start 02 NOV 2017 (THU)
Duration 4 days
Fee HK$6000
This workshop is designed for CMOs, marketing professionals and senior executives who are in charge of a company’s marketing strategies, and want to ensure the highest return from their marketing investments.

 
PT
Start 14 APR 2018 (SAT)
Duration 2 days
Fee HK$6000

 

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