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HKU SPACE Executive Academy (SEA)

About the Campaign

Innovative Marketing

Always Marketing Differently

Best practices in marketing are constantly evolving with new theories, methods and channels that must be orchestrated around customers’ needs, expectations, and behaviours.  We provide executive education that disseminates the latest developments in branding, strategy, marketing management, retail, digital and B2B marketing only through leading marketing professionals.

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innovative-marketing
innovative-marketing
Branding in the B2B environment is even more important than that in B2C!  The Digital Age makes it even more complicated to achieve the best return!

This workshop is designed for executives in B2B businesses who are responsible for designing, executing and evaluating branding strategies in various industries.
 
PT
Start 12 MAY 2017 (FRI)
Duration 2 days
Fee HK$6000
This workshop is designed for CMOs, marketing professionals and senior executives who are in charge of a company’s marketing strategies, and want to ensure the highest return from their marketing investments.

 
PT
Start 16 JUN 2017 (FRI)
Duration 2 days
Fee HK$6000
Psychological contract happens in every human interaction. And it usually happens before the actual sales transactions.  Nowadays there is a lot of mismatch expectations and bad sales experience both in the service providers and receivers. How can service provider engage better with their target service receivers? If there is a gap, how can we avoid violating the psychological contract by constantly adjusting it?
PT
Start 28 JUN 2017 (WED)
Duration 1 day
Fee HK$3000
This workshop will develop your insights and understanding on individuals’ needs with the use of Developmental Psychology. 
PT
Start 15 JUN 2017 (THU)
Duration 1 day
Fee HK$3000
Postgraduate Diploma in B2B Marketing Management (BMM) programme is committed to train a new generation of marketing experts with global strategic mindset and be familiar with operations of B2B market. It provides students with theories and practical skills to formulate their B2B marketing campaigns. Students can establish and evaluate the effectiveness of a comprehensive marketing strategy to improve client relations, performance efficiency and returns.
PT
Start 24 JUN 2017 (SAT)
Duration 1 year
Postgraduate Diploma in Integrated Marketing Communications (IMC) programme is committed to train marketing professionals with vision and practical skills. The programme helps students develop vivid marketing communications strategy and employ appropriate instruments for delivering the most relevant message to the target audiences. Students can make decisions for solving daily business problems as well as to establish a good conceptual background to face future challenges.
PT
Start 24 JUN 2017 (SAT)
Duration 1 year
Postgraduate Diploma in Shopper Marketing and Retail Management (SMRM) programme is specially designed for senior management and marketing executives from traditional or emerging retail business and suppliers. The programme covers the cutting edge “shopper marketing” concept and merge intelligence from shopper behaviour research into the overall marketing strategy. It also examines the keys to design excellent shopper experience, embracing contents of various aspects such as brand communication, omni-channel retailing, team leadership and category management, etc.
PT
Start 24 JUN 2017 (SAT)
Duration 1 year
為深入探索 「中東矽谷」 以色列背後的奧秘,香港大學 SPACE 企業研究院 (HKU SEA)特與以色列耶路撒冷希伯萊大學 (The Hebrew University) 合作,以講座、企業參訪及文化導覽等形式,帶領學員了解以色列的創投生態系統及猶太民族的歷史、宗教文化等,本課程並會安排參訪多間以色列及國際知名的創科企業及當地商會,主要與創科的企業代表作商業交流和配對,促進業界在「一帶一路」的商機。
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開課日期 2017年6月25日 (星期日)
修業期 5日
課程費用 HK$ 14800
Stay ONE STEP AHEAD by learning how to manage innovation process in order to lead your institution to thrive in this digitalized environment.
 
  • Understand the venture ecosystem --- four actors and their value chain
  • Identify the areas of digital transformation
  • Examine the various types of innovation and the driving forces.
  • Master the know-how to manage the innovation process
  • Analyse how new business is generated with innovation
PT
Start 02 JUN 2017 (FRI)
Duration 2 days
Fee HK$10000

Stay ONE STEP AHEAD by using Design Thinking methodology to thrive in this challenging environment.

PT
Start 23 JUN 2017 (FRI)
Duration 2 days
Fee HK$10000

 

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