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HKU SPACE Executive Academy (SEA)

About the Campaign

Innovative Marketing

Always Marketing Differently

Best practices in marketing are constantly evolving with new theories, methods and channels that must be orchestrated around customers’ needs, expectations, and behaviours.  We provide executive education that disseminates the latest developments in branding, strategy, marketing management, retail, digital and B2B marketing only through leading marketing professionals.

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Branding in the B2B environment is even more important than that in B2C!  The Digital Age makes it even more complicated to achieve the best return!

This workshop is designed for executives in B2B businesses who are responsible for designing, executing and evaluating branding strategies in various industries.
 
PT
Start 02 NOV 2017 (THU)
Duration 4 days
Fee HK$6000
This workshop is designed for CMOs, marketing professionals and senior executives who are in charge of a company’s marketing strategies, and want to ensure the highest return from their marketing investments.

 
PT
Start 14 APR 2018 (SAT)
Duration 2 days
Fee HK$6000
Psychological contract happens in every human interaction. And it usually happens before the actual sales transactions.  Nowadays there is a lot of mismatch expectations and bad sales experience both in the service providers and receivers. How can service provider engage better with their target service receivers? If there is a gap, how can we avoid violating the psychological contract by constantly adjusting it?
PT
Start 21 OCT 2017 (SAT)
Duration 1 day
Fee HK$3000
This workshop will develop your insights and understanding on individuals’ needs with the use of Developmental Psychology. 
PT
Start 15 MAR 2018 (THU)
Duration 2 days
Fee HK$3000
This Postgraduate Certificate programme aims to provide a solid foundation on which students can build up their tool and skill sets in business management. Students will have a balanced exposure to a breadth of management subjects which are vital to a company’s success. This will help them reach beyond their existing professional domain and understand the key issues which have to be taken into consideration by a professional who has general management responsibilities. 
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Start 18 NOV 2017 (SAT)
Duration 6 months
Fee HK$30000
Postgraduate Certificate in Shopper Marketing and Retail Management (SMRM) aims to help students get familiar with the most up-to-date trends in both shopper marketing and retail management. After completion of the programme, students will be able to apply shopper marketing and retail management related concepts to create unique shopper experience for sales generation.  The relevant concepts including communication models for products and shops to target at the shoppers, selected and major aspects of managing a retail business, and the long-term relationship development after purchase will be taught.
PT
Start 18 NOV 2017 (SAT)
Duration 6 months
Fee HK$30000
為深入探索 「中東矽谷」 以色列背後的奧秘,香港大學 SPACE 企業研究院 (HKU SEA)特與以色列耶路撒冷希伯萊大學 (The Hebrew University) 合作,以講座、企業參訪及文化導覽等形式,帶領學員了解以色列的創投生態系統及猶太民族的歷史、宗教文化等,本課程並會安排參訪多間以色列及國際知名的創科企業及當地商會,主要與創科的企業代表作商業交流和配對,促進業界在「一帶一路」的商機。
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開課日期 待定
修業期 5日
課程費用 HK$ 14800
Stay ONE STEP AHEAD by learning how to manage innovation process in order to lead your institution to thrive in this digitalized environment.
 
  • Understand the venture ecosystem --- four actors and their value chain
  • Identify the areas of digital transformation
  • Examine the various types of innovation and the driving forces.
  • Master the know-how to manage the innovation process
  • Analyse how new business is generated with innovation
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Start To be advised
Duration 2 days
Fee HK$10000

Stay ONE STEP AHEAD by using Design Thinking methodology to thrive in this challenging environment.

PT
Start To be advised
Duration 2 days
Fee HK$10000

 

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