HKU SPACE Executive Academy (SEA)About the Campaign
Always Marketing Differently
Best practices in marketing are constantly evolving with new theories, methods and channels that must be orchestrated around customers’ needs, expectations, and behaviours. We provide executive education that disseminates the latest developments in branding, strategy, marketing management, retail, digital and B2B marketing only through leading marketing professionals.
This workshop aims to offer its participants an overview of the issues of family run businesses and introduce strategies and options for corporate transformation. It will elaborate ways to redefine corporate development priorities and how the organization structure and resources can be re-aligned to support future growth. Real-life case studies will be shared as references to assist participants to apply the different business transformational and managerial approaches in the current business environment.