HKU SPACE Executive Academy (SEA)About the Campaign
Always Marketing Differently
Best practices in marketing are constantly evolving with new theories, methods and channels that must be orchestrated around customers’ needs, expectations, and behaviours. We provide executive education that disseminates the latest developments in branding, strategy, marketing management, retail, digital and B2B marketing only through leading marketing professionals.
This workshop is designed for executives in B2B businesses who are responsible for designing, executing and evaluating branding strategies in various industries.
- Understand the venture ecosystem --- four actors and their value chain
- Identify the areas of digital transformation
- Examine the various types of innovation and the driving forces.
- Master the know-how to manage the innovation process
- Analyse how new business is generated with innovation
Stay ONE STEP AHEAD by using Design Thinking methodology to thrive in this challenging environment.