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HKU SPACE Executive Academy (SEA)

About the Campaign

Innovative Marketing

Always Marketing Differently

Best practices in marketing are constantly evolving with new theories, methods and channels that must be orchestrated around customers’ needs, expectations, and behaviours.  We provide executive education that disseminates the latest developments in branding, strategy, marketing management, retail, digital and B2B marketing only through leading marketing professionals.

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innovative-marketing
innovative-marketing
This programme aims to help students get familiar with the most up-to-date trends in both shopper marketing and retail management. After completion of the programme, students will be able to apply shopper marketing and retail management related concepts to create unique shopper experience for sales generation.  The relevant concepts including communication models for products and shops to target at the shoppers, selected and major aspects of managing a retail business, and the long-term relationship development after purchase will be taught.
PT
Start 24 MAR 2018 (SAT)
Duration 6 months
Fee HK$30000

The workshop aims to offer its participants an overview of the issues of family run businesses and introduce strategies and options for corporate transformation. The course will elaborate ways to redefine corporate development priorities and how the organization structure and resources can be re-aligned to support future growth. Real-life case studies will be shared as references to assist participants to apply the different business transformational and managerial approaches in the current business environment.

PT
Start 11 JAN 2018 (THU)
Duration 6 hours
Fee HK$3000
The workshop aims to offer its participants a holistic overview of modern social media marketing, with an introduction to the mechanics of FaceBook marketing. Through understanding the strength, limitations and the possible roles of social media marketing within different GTM strategies, participants will have the chance to explore the mindset of a modern social media marketing agency or an explosive entrepreneurial marketer.
PT
Start 13 MAR 2018 (TUE)
Duration 12 hours
Fee HK$6000
Have you ever wondered if your marketing activities are really effective?  Are the resources deployed in an efficient way that the maximum return can be achieved?  Too many companies ignore the fact that there is a lack of concrete understanding in marketing effectiveness. This workshop is designed for CMOs, marketing professionals and senior executives who are in charge of a company’s marketing strategies, and want to ensure the highest return from their marketing investments.
PT
Start 14 APR 2018 (SAT)
Duration 14 hours
Fee HK$6000

 

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