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HKU SPACE Executive Academy (SEA)

About the Campaign

Innovative Marketing

Always Marketing Differently

Best practices in marketing are constantly evolving with new theories, methods and channels that must be orchestrated around customers’ needs, expectations, and behaviours.  We provide executive education that disseminates the latest developments in branding, strategy, marketing management, retail, digital and B2B marketing only through leading marketing professionals.

innovative-marketing
innovative-marketing
innovative-marketing
Postgraduate Diploma in B2B Marketing Management (BMM) programme is committed to train a new generation of marketing experts with global strategic mindset and be familiar with operations of B2B market. It provides students with theories and practical skills to formulate their B2B marketing campaigns. Students can establish and evaluate the effectiveness of a comprehensive marketing strategy to improve client relations, performance efficiency and returns.
PT
Start 24 JUN 2017 (SAT)
Duration 1 year
Postgraduate Diploma in Integrated Marketing Communications (IMC) programme is committed to train marketing professionals with vision and practical skills. The programme helps students develop vivid marketing communications strategy and employ appropriate instruments for delivering the most relevant message to the target audiences. Students can make decisions for solving daily business problems as well as to establish a good conceptual background to face future challenges.
PT
Start 24 JUN 2017 (SAT)
Duration 1 year
Postgraduate Diploma in Shopper Marketing and Retail Management (SMRM) programme is specially designed for senior management and marketing executives from traditional or emerging retail business and suppliers. The programme covers the cutting edge “shopper marketing” concept and merge intelligence from shopper behaviour research into the overall marketing strategy. It also examines the keys to design excellent shopper experience, embracing contents of various aspects such as brand communication, omni-channel retailing, team leadership and category management, etc.
PT
Start 24 JUN 2017 (SAT)
Duration 1 year
Branding in the B2B environment is even more important than that in B2C!  The Digital Age makes it even more complicated to achieve the best return!

This workshop is designed for executives in B2B businesses who are responsible for designing, executing and evaluating branding strategies in various industries.
 
PT
Start 12 MAY 2017 (FRI)
Duration 2 days
Fee HK$6000
This workshop is designed for CMOs, marketing professionals and senior executives who are in charge of a company’s marketing strategies, and want to ensure the highest return from their marketing investments.

 
PT
Start 16 JUN 2017 (FRI)
Duration 2 days
Fee HK$6000

 

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