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Oct 2016
(Tue)
Information Seminar: Postgraduate Diploma in Integrated Marketing Communications - 11 October 2016
Thanks for your participation!
The above event has been completed successfully. Please look forward to the upcoming events.
- Date & time
- 11Oct 2016 (Tue)19:00 - 20:00
- Venue
- Room 206, 2/F Admiralty Centre, 18 Harcourt Road, Admiralty, Hong Kong (Exit A, Admiralty MTR Station)
- Fee
- Free
- Speaker
-
- Mr Kevin Yeung - Associate Head/ College Principal Lecturer, HKU SPACE Executive Academy (SEA)
Mr Kevin Yeung - Associate Head/ College Principal Lecturer, HKU SPACE Executive Academy (SEA)
Mr Yeung focuses on the teaching of Integrated Marketing Communications in both Hong Kong and the Mainland China and his experience and interests are mainly on Database Marketing, Integrated Marketing Communications and Brand Management, etc. Besides teaching, Mr Yeung had also participated in many successful branding and marketing exercises for large corporations in Hong Kong, including PCCW and the Bank of Communications. He had also been in charge of the launch of a direct marketing project “Charity Mooncake” of Community Chest of Hong Kong which was of great success and is still being organized until now.
- Enquiry
- Miss Cenny Hui 2975 5708 (epgd_mkt@hkuspace.hku.hk)
This programme is committed to train all-rounded marketing professionals with vision and practical skills. Our programme examines marketing communications at all levels with continuous advancement. Apart from satisfying the needs of the society and the business world, we focus on providing structured frameworks and insightful case studies to inspire creative minds. Through compiling an integrated Final Project, students can consolidate all the IMC concepts learnt and turn them into real world applications.
If you would like to learn more about this programme, come and attend this seminar on 11 October 2016. You are most welcomed.
