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Oct 2016
(Thu)
Information Seminar: Postgraduate Diploma in B2B Marketing Management - 13 October 2016
- Subject
- Marketing Communications and Branding
Thanks for your participation!
The above event has been completed successfully. Please look forward to the upcoming events.
- Date & time
- 13Oct 2016 (Thu)19:00 - 20:00
- Venue
- Room 611, 6/F United Centre, 95 Queensway, Admiralty (Exit D, Admiralty MTR Station)
- Fee
- Free
- Speaker
-
- Mr Kevin Yeung - Associate Head/ College Principal Lecturer, HKU SPACE Executive Academy (SEA)
Mr Kevin Yeung - Associate Head/ College Principal Lecturer, HKU SPACE Executive Academy (SEA)
Mr Yeung focuses on the teaching of Integrated Marketing Communications in both Hong Kong and the Mainland China and his experience and interests are mainly on Database Marketing, Integrated Marketing Communications and Brand Management, etc. Besides teaching, Mr Yeung had also participated in many successful branding and marketing exercises for large corporations in Hong Kong, including PCCW and the Bank of Communications. He had also been in charge of the launch of a direct marketing project “Charity Mooncake” of Community Chest of Hong Kong which was of great success and is still being organized until now.
- Enquiry
- Miss Cenny Hui 2975 5708 (epgd_mkt@hkuspace.hku.hk)
This programme is committed to train a new generation of marketing management expertise with a global strategic mindset and be familiar with the operation and specification of B2B market. The programme introduces B2B marketing management and practices and focuses on strategic innovation of the entire system. It stimulates students’ innovative thinking through real cases, helps them understand ’ needs and combine them with new technology so that students can understand the effective marketing management standards and its application in the global market in order to establish new collaborative customer relationship and master international marketing management mindset.
If you would like to learn more about this programme, come and attend this seminar on 13 October 2016. You are most welcomed.
