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14
Oct 2016
(Fri)

Executive Diploma in Strategic Brand Management_14 Oct

Subject
Marketing Communications and Branding, Media & Communication

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Date & time
14Oct 2016 (Fri)17:00 - 18:00 Free
Venue
Room 204, 2/F, Admiralty Centre, 18 Harcourt Road, Hong Kong (access via the shopping arcade escalators through Exit A, Admiralty MTR Station)
Related link
Executive Diploma in Strategic Brand Management
Executive Certificate in Brand Management
Executive Certificate in Brand Communications
Remarks
Please reserve your seat via online registration.
executive diploma strategic brand management

Executive Diploma in Strategic Brand Management  (Oct 2016 Intake) comprises two parts:
行政人員文憑(品牌策略管理) 

HKU SPACE與香港品牌發展局合辦之行政人員文憑(品牌策略管理)課程,自2008年開辦以來,一直為學員提高深度的品牌管理和策略知識。課程由兩個證書所組成,分別為行政人員證書(品牌管理)及行政人員證書(品牌傳訊),學員可於10個月內完成該文憑課程。

Executive Certificate in Brand Management (Oct 2016 Intake: 3 months) 
行政人員證書(品牌管理)

  • 探討本地及環球國際品牌的管理模式 Describe local and global brands and its use in the world of branding.
  • 評估不同的品牌分層與市場定位策略的成與敗 Appraise different brand segmentation and positioning strategies for its success and failures.
  • 如何規劃新品牌之市場導入及發展策略 Produce plans for brand introduction and development.

Executive Certificate in Brand Communications (Apr 2017 Intake: 3 months)
行政人員證書(品牌傳播)

  • 探討一些成功開拓及建立品牌的重要元素 Determine brand elements to successfully launch and build a brand.
  • 設計與拓展品牌有關的市場營銷組合 Formulate marketing mix programmes to execute a brand in the market.
  • 如何運用市場傳訊去持續發展品牌 Plan marketing communication programmes that help leverage the brand.

Brand

Programme features

This programme is offered in collaboration with Hong Kong Brand Development Council (HKBDC). It is designed to provide a practical perspective in creating, building and managing strong brands.
  • Lecturers are brand experts
  • Teaching materials include practical local case studies to expand the scope of learning
  • Student can join activities organized by HKBDC

Highlight

 

This seminar will cover:

  • Introduction to the programme
  • Programme Features
  • Best Brand Idea Awards
  • Entry Requirements
  • Articulation Paths