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Mar 2017

Customer Relationship Management in the Sport and Recreation Industry

Event Unit
| Sports, Exercise & Recreation, Hospitality, Tourism & Events

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Date & time
14Mar 2017 (Tue)19:00 - 20:30 Free
Room 303, 3/F, Admiralty Centre, 18 Harcourt Road, Hong Kong
Dr. Paul Cook
Dr. Paul Cook

Dr. Paul Cook

He is a Sport Management / Development Senior Lecturer within the Department of Sport, Exercise and Rehabilitation of the University of Northumbria at Newcastle, UK. His main responsibilities include contributing to the research and activity of the Department, assisting in the development of undergraduate and postgraduate programmes, carrying out administrative duties and teaching across the sport management and sports development programmes. He is a fellow of the Higher Education Academy, a member of the Institute of Sport, Parks and Leisure, and an Association for Project Management qualified project manager.

3762 0862 (
Relevant Programmes
Postgraduate Diploma in Sport and Recreation Management MSc International Sport Management

This seminar we will explore the complexities of relationship management and customer service. Founded on the principles of relationship marketing, enhanced customer service brings sustainability and unique value to sports service provision. The seminar will introduce and explore theories, models, and measures of customer service, as well as using practical examples to provide context. The aim of this seminar is for you to develop an enhanced understanding of how to create relationships with consumers and how to manage your customer's expectations. Through this enhanced understanding you will be able to design services which meets your customer's needs better than your competitors, providing you with a competitive advantage and your customers with the service that they desire.