HKU SPACE Executive Academy - Professional Seminar (Jan 2018) | Digital Strategy and Application in Retail - HKU SPACE
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Jan 2018

HKU SPACE Executive Academy - Professional Seminar (Jan 2018) | Digital Strategy and Application in Retail

Event Unit
HKU SPACE Executive Academy | Innovative Marketing, Digital Economy, Leadership Capital, Smart Finance

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Date & time
27Jan 2018 (Sat)14:00 - 17:00
Room 206, Admiralty Learning Centre @ AdmiraltyCentre, Admiralty
Free of charge (Limited seat)
Dr Alexander Chan
Dr Alexander Chan

Dr Alexander Chan

Leader and Senior Programme Director of HKU SPACE Executive Academy (SEA) Dr Alexander Chan (Alex) joined the mobile technology industry in late 1990s. For over 15 years he took senior roles in sales and marketing with leading British and European companies. From 2004 and 2011, Alex was VP of Sales for Asia Pacific based in Beijing with annual sales revenue in excess of €40 million. The customers that Alex has managed include Google, Samsung, LG, Nokia, Motorola, Microsoft, Toshiba, Panasonic, HTC, Lenovo, Huawei and China Mobile. Alex joined HKU SPACE in 2014 and he is Head of Centre for Management and Innovation at Institute for China Business and Leader of HKU SPACE Executive Academy. His specialties are Management, Strategy and Innovation.

2867-8481 (
HKU SPACE Executive Academy - Professional Seminar

Topic: Digital Strategy and Application in Retail

Digital innovations are creating new opportunities and disrupting existing business models across all sectors of our economy. The retail sector is no exception. Retailers are vying to engage their potential customers in the digital world and maintain the loyalty of their existing customers. In order to leverage the latest technologies and shopper trends, it is imperative to have clear strategic thinking. In the workshop, Dr. Chan will share on the key business drivers for the retail sector and how to seize opportunities from the Fourth Industrial Revolution. Relevant cases will be examined where appropriate.

Limited Seat so reserve your place now!

Dr Alexander Chan

Dr Alexander Chan 陳斌博士

Leader and Senior Programme Director of HKU SPACE Executive Academy (SEA)

In the late 1980s, Dr Alexander Chan (Alex) went to a boarding school in the North of England for his secondary education. He then went on to study his bachelor’s degree in Computer Systems Engineering and his master’s degree in Information Technology for Manufacture at Warwick University. Altogether he lived and worked in the UK for nearly 20 years. In 1996, Alex graduated from Cardiff University with a PhD degree in Self-Organising Neural Networks for Control Chart Pattern Recognition (which was a discipline in the area of Quality Control in Manufacturing). Alex was then offered a research position with the Engineering Department at Cardiff University where he conducted research funded by the European Union and taught engineering students both at the undergraduate and postgraduate levels.

Looking for a new professional challenge, Alex decided to join Symbian, which was a leading mobile software company in London at the time, in their marketing and sales department in 1999. Before long, Alex was promoted as a Senior Account Manager in charge of key accounts such as Psion and Motorola, as well as a great number of technology partners in Western Europe. Alex was also sponsored by Symbian to study a part-time MBA during his tenure there. Since then, Alex has worked in many leading mobile technology and internet companies in the UK and Europe. The well-known customers that he has successfully managed and developed business with over the past 15 years include Nokia, Samsung, Motorola, LG, Microsoft, Toshiba, Panasonic, HTC, Huawei and China Mobile.

From 2004 to 2011, Alex worked for two European mobile technology outsourcing companies (Elektrobit and Teleca) as their VP of Sales for Asia Pacific in their regional headquarters in Beijing. His responsibilities encompassed marketing, sales, business development, key account management, setting the regional strategy for Asia Pacific and managing cross-regional and cross-cultural sales teams based in Japan, Korea, Taiwan and the Greater China region. Alex led his teams to excel in making new business wins, negotiating tough commercial contracts, setting complex technology licensing deals and outsourcing mobile development projects. The annual revenue target carried by Alex and his team was in excess of €40M.

In February 2014, Alex joined the Institute for China Business at HKU SPACE as Senior Programme Director/College Principal Lecturer. He is now Head of Centre for Management and Innovation and HKU SPACE Executive Academy. The programmes managed by Alex’s centre in both Mainland China and Hong Kong include Integrated Practicing Management (IPM), Digital Strategy and Business Transformation (DSBT) and Integrated Innovation for Product and Service Design (IPSD). Leveraging the rich experiences that Alex has had in both the academia and the business world, he now specializes in teaching Management, Business and Innovation. His favourite motto is “Think like a man of action. And act like a man of thought.” 




2:00pm – 2:30pm

  • Reception

2:30pm – 2:45pm

  • Welcoming Speech
  • Acknowledgement
  • Introduction of SEA
  • Introduction of Speaker (Dr. Alexander Chan)

2:40pm – 4:00pm

  • Talk - Digital Strategy and Application in Retail

4:00pm – 4:15pm

  • Q&A session

4:15pm – 4:30pm

  • Introduction of SEA Postgraduate Certificate for Executives

4:30pm – 5:00pm

  • Meeting with Programme Leaders

HKU SPACE Executive Academy Executive Education Programmes

The HKU SPACE Executive Academy (SEA) is dedicated to delivering quality executive education to develop emerging business leaders with a global mindset and entrepreneurial spirit. Our programmes focus on unique insights for addressing today's emerging business challenges so that we are always ONE STEP AHEAD.

Professional Team

Mr. Kevin Yeung Dr Joey Lam Dr Alexander Chan

Mr Kevin Yeung

Principal Programme Director

Associate Head

(Innovative Marketing) 

Dr Joey Lam

Senior Programme Director

Associate Head

(Smart Finance)

Dr Alexander Chan

Senior Programme Director


(Digital Economy)

Mr Bryan Ng Ms. Peggy Lam Mr. Marius Chow

Mr Bryan Ng

Programme Director

(Innovative Marketing)

Ms Peggy Lam

Programme Director

(Leadership Capital)

Mr Marius Chow

Assistant Programme Director




SEA Statistics

Executive Education Programmes for Emerging Leaders

We all crave to make a positive difference.

The driving force to make such an impactful difference is leadership. The craving to make a difference exists because the leaders within our hearts and souls want to emerge. The mission of HKU SPACE Executive Academy (SEA) is to help you, emerging leaders, to achieve what you want to be: successfulimpactful and inspirational.

SEA offering

Our Offerings

Postgraduate Certificates for Executives Series


Part-time Mode; Duration: 6-8 months; HKQF Level 6
Programme Launching Date: 24 March 2017

This programme aims to equip students with the latest thinking, techniques and tools in the area of digital strategy so that they can keep abreast of the latest developments and apply them appropriately in different business circumstances. Students will also learn what changes to initiate within their organisations in response to the challenges and opportunities in the digital age. They will also be able to contemplate what leadership skills they have to acquire and nurture in order to drive the business transformation necessary to make their business a success.


Part-time Mode; Duration: 6-8 months; HKQF Level 6
Programme Launching Date: 24 March 2017

This Postgraduate Certificate programme aims to provide a solid foundation on which students can build up their tool and skill sets in business management. Students will have a balanced exposure to a breadth of management subjects which are vital to a company’s success. This will help them reach beyond their existing professional domain and understand the key issues which have to be taken into consideration by a professional who has general management responsibilities. 


Part-time Mode; Duration: 6-8 months; HKQF Level 6
Programme Launching Date: 24 March 2017

This Postgraduate Certificate programme aims to help students get familiar with the most up-to-date trends in both shopper marketing and retail management. After completion of the programme, students will be able to apply shopper marketing and retail management related concepts to create unique shopper experience for sales generation.  The relevant concepts including communication models for products and shops to target at the shoppers, selected and major aspects of managing a retail business, and the long-term relationship development after purchase will be taught.


Part-time Mode; Duration: 6-8 months; HKQF Level 6
Programme Launching Date: 24 March 2017

The programme aims at placing emphasis on how to utilise coaching skills in daily work and life so as to improve one’s leadership capability. After completion of the programme, students can apply the basic coaching-based leadership skills and knowledge in their workplace by acquiring a better understanding of themselves and identifying areas for improvement. Furthermore, they will be able to motivate their team members in the pursuit of business objectives.


Part-time Mode; Duration: 6-8 months 
Programme Launching Date: 24 March 2017

The programme aims to provide students with knowledge and skills in managerial psychology to work effectively within a diversity of interpersonal situations; a conceptual base from which to identify and analyse behaviour; and psychological-based approaches and tools to enhance people management skills.

Executive Workshop Series


Managing Cultural Differences in Your Negotiations Workshop – Elementary

Managing Cultural Differences in Your Negotiations Workshop – Intermediate

Executive Workshop - Big Data & Analytics Actualization for Senior Executives

Executive Workshop - New Business Opportunities in the World of Smart Cities of IoTs


B2B Branding in Digital Age

Executive Workshop - Effective Family Business Transformation Strategy

Executive Workshop - Psychological Approach in Empathetic Marketing

Marketing Audit and ROI


AI Fintech Stocks Investment Strategy

Executive Workshop - Secrets of Storytelling for Financial Executives


Executive Workshop - Self-Coaching for Career Success with Lego Serious Play Methodology

Executive Workshop - Creativity Training with LEGO Serious Play Methodology

Executive Workshop - Leadership Excellence through Emotional Intelligence

Executive Workshop - Positive Psychology for Leadership

Executive Business Mission Tours 

  • Disruptive Innovation in Silicon Valley
  • Start-up Ecosystem in Tel Aviv
  • The Belt and Road Initiative in Vietnam
  • Internet and Digital Business in Beijing and Tianjin
  • Leading-edge E-commerce in Hangzhou and Shanghai
  • Retail and Luxury Growth in Chengdu and Chongqing