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What's Happening Events

30
Nov 2018
(Fri)

2018 Creative Brand Seminar and Best Brand Idea Award Presentation

Subject
College of Business and Finance|Marketing Communications and Branding, Digital and Social Media Marketing

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The above event has been completed successfully. Please look forward to the upcoming events.

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Date & time
30Nov 2018 (Fri)19:00 - 21:00
Venue
Room 204, Admiralty Centre, 18 Harcourt Road (access via the shopping arcade escalators through Exit A, Admiralty MTR station)
Fee
Free
Speaker
  • Ms April Lam
Ms April Lam

Ms April Lam

April is known for her strong acumen in understanding luxury business landscape and brand DNA. She is currently the Chief Operating Officer of Blue Mount International, an Integrated Experience Curator for luxury brands, and manages clients including Piaget, MCM, Tumi, Shanghai Tang, Christian Louboutin, K11 and many more. Before Blue Mount she was the Head of Marketing of DFS Group (LVMH) Indonesia and was a Brand Consultant for global brand consultancy firm, serving clients including Mikimoto, Sheraton, Godiva, Danone, Coca Cola, GSK, China Airlines across the region.

Enquiry
29107616 (ec.marketing@hkuspace.hku.hk)
best brand idea

The Creative Brand Seminar aims to promote the importance of brand knowledge and to share with interested parties how branding can be done creatively.

This year we are honored to have Ms April Lam, Chief Executive Officer of Blue Mount International Limited, to share with us her experiences in retail branding. 

Topic: How can technology and arts reinvent brand experience in retail?

  • The 5 major trends in retail
  • How brand are capitalizing on these trends
  • Integrated omnichannel solution involving visual merchandising, in-store, and events

On that evening, we will present the Best Brand Idea Awards in recognition of the outstanding work by students of the Executive Certificate in Creative Branding and Brand Management, and the Executive Certificate in Digital Brand Communications programmes. Awards sponsored by Hong Kong Brand Development Council will be presented to the winning teams.