F2F + Online Information Seminar – Advanced Diploma in Marketing Series

Face-to-face + Online Information Seminars via Zoom

Advanced Diploma in Marketing Programme Series 

(July 2020 Intake, 10 modules)

The Advanced Diploma series provides you 5 different choices with focus on different marketing skills and knowledge to fit into your career in brand marketing, digital and social media, retailing business or public relations.

• Advanced Diploma in Marketing
• Advanced Diploma in Marketing and Brand Management
• Advanced Diploma in Digital and Social Media Marketing
• Advanced Diploma in Marketing and Retail Management
• Advanced Diploma in Marketing and Public Relations

Programme Highlights

These programmes will equip you with up-to-date marketing knowledge in digital and social media, advertising and promotion, consumer psychology, brand management, online and offline retailing, etc. You will be prepared to take on the roles in the areas of advertising, brand management, marketing campaign strategy, consumer analysis, retail marketing and operations, etc.

• All 5 programmes are accredited as QF Level 5 by the Hong Kong Council for Accreditation of Academic and Vocational Qualifications (HKCAAVQ);
• Continuing Education Fund (CEF) is eligible to most of the modules;
• Face-to-face teaching by part-time lecturers with solid commercial experience in marketing areas;
• Graduates may articulate to BA (Hons) Marketing and Management or BA (Hons) Marketing and complete the degree in 1.5 years.