Suppose your manager is considering how to promote certain product combinations.

If you are responsible for sales analytics and your manager asks you a question: How often a customer buys bread and diary products in the same order? 

How would you approach to answer your manager?

After you have managed to find the answer, more questions may come for your serious manager:
1. Is a diary product the most probable item come with a bread item? If not, what is the most popular mix?
2. Are the sales of both bread items and diary items increase or decrease together during most of the months? What other pairs of food categories bear a similar behaviour?

You must admit that these are all sensible management questions. However, you might be under pressure if the questions are continual.

The speaker will showcase you how you can deal with this kind of questions with creative BI using different approaches ranging from Simple Summation, Market Basket Analysis to Correlation Analysis.

With a similar technique, you can also find shares with prices generally going in the same or opposite directions!

This would be a worthy webinar to you if you are going to spend some time on it. You will get more than you would expect.

Language: Cantonese (Supplemented with English)