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15
Oct 2025
(Wed)

"Business Insights in a Day" Workshop Series – Let the Data Talk: Data Analytics in Business Management

Subject
Digital Business Management, Business Management and Administration
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Date & time
15Oct 2025 (Wed)09:30 - 16:30
Type of Event
In-person Attendance
Venue
Sheung Shui Learning Centre, 7/F & 8/F, SPOT, 48 Lung Sum Avenue, Sheung Shui, New Territories (Exit A4, Sheung Shui MTR Station)
Fee
$1,600
Enquiry
28678461 (kristin.ha@hkuspace.hku.hk)

Both Hong Kong and the GBA are experiencing rapid economic transformation, necessitating a workforce capable of leveraging data analytics for competitive advantage.  By empowering local professionals and businesses, this 1-day workshop will contribute to the economic growth and development of the region.  It aligns with broader goals of fostering innovation, enhancing productivity, and supporting sustainable business practices within these dynamic markets.   Besides, there is a critical need for professionals across Hong Kong and the GBA to develop proficiency in data analytics, a skill that is increasingly integral to effective business management.  The workshop bridges the knowledge gap by equipping participants with the necessary analytical skills and insights to effectively interpret and utilise data for strategic decision-making. 

This workshop in data analytics is strategically designed to meet the growing need for data proficiency in Hong Kong and the Greater Bay Area (GBA).   It aims to provide participants with a comprehensive understanding of how data analytics can be applied in business management to drive decision-making and improve business performance.  

Workshop Intended Learning Outcomes:

On completion of the workshop, participants should be able to 

  1. explain the role of data analytics in business management and decision-making;  
  2. identify key data sources and apply data collection and preprocessing techniques;  
  3. analyse business data using statistical methods and data visualization tools; 
  4. develop predictive models using machine learning algorithms and AI for business forecasting; and 
  5. apply data analytics techniques to real-world business scenarios. 

Workshop Content:

  1. Introduction to Data Analytics
  2. Data Collection and Preparation
  3. Data Analysis Techniques
  4. Predictive Analytics, AI and Machine Learning
  5. Applying Data Analytics in Business

Duration: 6 hours

Language:  Cantonese, supplemented with English

Participation requirement: Aged 18 or above