Business & ManagementHuman Capital Leadership

The programme aims to enhance the concepts and skills for modern marketers who wish to improve their job performance. Participants will learn the concepts and tools of digital marketing, understand the successful cases in growth hacking marketing, and employ digital growth tools to maximize marketing performance.
 

This programme is designed to provide updated knowledge about the concepts and practices of Corporate Social Responsibility (CSR), and introduce the typical issues faced when applying CSR in an organisation. The Executive Certificate will be jointly awarded by HKU SPACE and HKQAA.

The programme is mainly designed for corporate executives, professionals and practitioners in specialized functions with supervisory responsibilities or coaching roles.

The programme aims to benefit student through better understanding of how to plan, manage and implement new digital technologies, and shaping his/her digital leadership style.

This programme provides students with systematic and comprehensive knowledge in organisation and human resource theories and practices.  This will enable them to meet the demand on strategic talent management for the organisation in response to changes in environment, different characteristics and needs of the organisation.  Students will be able to develop strategic staffing plans, employee motivation and skills development programmes for enhancing employee engagement and improving organisational effectiveness in meeting long-term organisational development objectives. Students will also be able to map out implementation details of the plans and programmes.

The executive programme is the first of its kind in Hong Kong that aims to take a closer look at the subtleties of communication and how it relates to truthfulness and credibility. 

The 3-day intensive programme will be delivered by fly-in experts from Emotional Intelligence Academy (EIA), which operates internationally with a range of courses in forensic communication and emotional awareness.  Classes will be conducted primarily in English but will be supplemented with Cantonese.  For details about EIA, please see https://www.eiagroup.com/

The programme aims to:

1. nurture innovative, creative, and entrepreneurial talents to sustain organizations’ business growth through collaborations to create synergy, reduce risk, and share resources; and
2. enable students to gain insight into challenges and opportunities in managing complex innovation projects across boundaries, cultures and generational differences.

The programme aims to:
- Develop innovative and entrepreneurial talents with capabilities to create value by transforming creative ideas into innovative products    for business growth;
- Enable students to adopt market-driven innovation process as a guiding framework to access technology relevance as well as market needs for new product development; and
- Equip students with a set of methodologies to engage the right partners with solid value propositions for commercializing innovative products.

New technologies are emerging faster than ever. They give rise to tremendous opportunities and sometimes disrupt traditional business models. The programme aims to:

1. provide students with specialized knowledge in new technologies and the technological requirements for business innovation; and 
2. enable executives or entrepreneurs to acquire skills in evaluating the potential of digital innovation and its role in enhancing and sustaining competitive advantages of a business

The programme aims to:

1. Nurture entrepreneurial talents with the right mindsets and skillsets in creating and sustaining successful start-up business by transforming creative ideas into innovative products;

2. Enable students to understand critical elements in formulating a successful start-up business and assess supporting resources and available funding to build, develop, and sustain new business ventures; and

3. Equip students with a set of methodologies to effectively engage financial investors, key customers, and strategic partners in the early stage of start-up development.