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BusinessMarketing & Branding

Marketing & Branding

As a leading provider of marketing education in Hong Kong, we offer a variety of marketing and branding programmes ranging from sub-degree, undergraduate, postgraduate to master degree level, providing students with complete and multiple pathways to attaining well recognized academic qualifications.

We also partner with marketing professional body ( Hong Kong Institute of Marketing) and industry body (Hong Kong Brand Development Council )  in offering professional, practical executive programmes and specialized short courses to equip marketing professionals with updated knowledge and skills on latest topics (such as digital and content marketing)  to cope with changing market needs.

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The programme aims to enhance the concepts and skills for modern marketers who wish to improve their job performance. Participants will learn the concepts and tools of digital marketing, understand the successful cases in growth hacking marketing, and employ digital growth tools to maximize marketing performance.
 
PT
Start 18 OCT 2018 (THU)
Duration 2 months
Fee Application Fee : HK$150 (non-refundable)

Standard Course Fee : HK$7,000

Early Bird Rate : HK$6,500 (application submitted on or before 28 September 2018)

Alumni Rate : HK$6,500
本課程為期三個月,旨在為學員提供一站式數碼、社交媒體及最新內容營銷趨勢的策略分析與策劃攻略。近年數碼及社交媒體的種類和工具越來越多,課程為有意提升及緊貼數碼及內容營銷的學員增值。透過業內數碼營銷專家的授課和嘉賓講座、以實例主導、全方位發掘數碼營銷大勢和整合攻略。 
PT
開課日期 2018年10月20日 (星期六)
修業期 3個月
課程費用 HK$6750
This programme provides a firm foundation to equip you with knowledge and skills in developing brand strategies and managing brands in a multi-cultural market environment. It also prepares you for higher education at degree level and career advancement in brand management in a competitive market environment.
PT
Start 01 NOV 2018 (THU)
Duration 20 months to max. 40 months
The rapid development in digital technology and new social media massively reshaped the public relations (‘PR’) practices and communications. PR executives have to acquire new skills to handle day-to-day PR operations and to capitalize the internet penetration and mobile browsing in order to achieve new PR targets in online reputation management,  content amplification, electronic media word-of-mouth, and data-driven public relations, etc.
PT
Start 01 NOV 2018 (THU)
Duration 20 months to max. 40 months
This programme will enable participants to apply theories and best practices learnt from the course in developing appropriate marketing and management strategies for the jewellery industry.
PT
Start 01 NOV 2018 (THU)
Duration 3 months to 4 months
HKU SPACE offers Professional Certificate in Marketing (hereafter ‘The Programme”) to adult learners. The programme provides theoretical concepts of marketing and the knowledge of business economics and sales management. The programme is recognized by the Hong Kong Institute of Marketing (hereafter ‘HKIM’)

 
PT
Start 05 NOV 2018 (MON)
Duration 8 months to 12 months
HKU SPACE offers Professional Diploma in Marketing (hereafter ‘The Programme”) to adult learners. The programme provides theoretical concepts and the latest industry insights of marketing for the students. It aims to prepare students to succeed in marketing career in the aspects of digital marketing and social media, services marketing, events management, marketing communications, and marketing management. The programme is recognized by the Hong Kong Institute of Marketing (hereafter ‘HKIM’).
 
PT
Start 05 NOV 2018 (MON)
Duration 1 year to 2 years
本課程旨在讓學員了解社交媒體和數碼營銷分析的重要性及基礎知識。課程亦提供實踐和實用並重的技術和工具,讓學員建立分析技能和策略性思維,以協助他們有效地使用數碼及社交媒體營銷分析。
 
PT
Start To be advised
Duration 5 weeks
Fee 報名費用
HK$200 (取錄與否,概不退還)

課程費用
學費 : HK$6,750
透過五個六小時的工作坊,助您掌握數碼營銷知識。工作坊由數碼營銷專家講解不同數碼營銷媒體的概念及應用,以及其最新趨勢,旨在提升學員在數碼營銷方面的知識和能力。
PT
開課日期 2018年8月18日 (星期六)
修業期 5日
課程費用 五個工作坊學費為 HK$8,000

如報讀個別工作坊,每個工作坊學費為 HK$1,800
校友優惠 : HK$1,600

服飾及禮儀是建立及鞏固個人形象的重要環節。您所穿著衣服的款式和色彩的配搭,及您在商務上的言行舉止直接影響別人對您的觀感和專業認可。學會通過選擇合適的衣著和配搭細節來提升您的個人形象,發掘您的潛能,您的事業發展機會將會隨之而來。不同的體形和年齡,都可以用合適的衣服和配搭,提升您的專業形象。
PT
開課日期 2018年8月18日 (星期六)
修業期 1日
課程費用 學費 : HK$880

校友優惠 : HK$780

團體優惠 : HK$780 (同行二人或以上)

(校友優惠及團體優惠不適用於網上報名,須親臨各教學中心報名)