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BusinessMarketing & Branding

Marketing & Branding

As a leading provider of marketing education in Hong Kong, we offer a variety of marketing and branding programmes ranging from sub-degree, undergraduate, postgraduate to master degree level, providing students with complete and multiple pathways to attaining well recognized academic qualifications.

We also partner with marketing professional bodies (including CIM UK and HKIM), industry bodies (such as Hong Kong Brand Development Council and Hong Kong Diamond Federation) in offering professional, practical executive programmes and specialized short courses to equip marketing professionals with updated knowledge and skills on latest topics (such as digital and content marketing)  to cope with changing market needs.

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"The Power of Digital Marketing" Workshop Series
數碼營銷威力工作坊

工作坊(一) - 搜索引擎優化  (Search Engine Optimization)

當用戶在搜索引擎搜尋某一個關鍵詞時,網站排得越前,才會令網站的曝光率増加,獲得更多流量,最終提升網站的宣傳力。透過瞭解搜索引擎原理,優化網站內容,學員能掌握搜索引擎優化手段,有助公司業務發展。

PT
開課日期 2018年4月21日 (星期六)
修業期 1日
課程費用 課程費用: HK$1,800

校友優惠: HK$1,600
(校友優惠不可網上報名, 須親臨各教學中心報名¬)
This programme aims to enhance the skills for people working in the fashion industry in the areas of buying and/or merchandising. Participants will learn the structure of the global fashion market, segmentation, trend research, sourcing, range planning, visual communication, sales analysis and profit management.
PT
Start 19 MAY 2018 (SAT)
Duration 2 months
Fee HK$6,800
Digital and social media revolution has transformed the marketing industry. The Advanced Diploma in Digital and Social Media Marketing is designed to equip you with the latest marketing knowledge and practices in digital, social media, mobile marketing, search engine optimization (SEO), search engine marketing (SEM), content and video marketing, market analytics, etc. The programme also prepares you for further education at degree level and career advancement.
PT
Start 03 JUL 2018 (TUE)
Duration 20 months to max. 40 months
Marketing plays an important strategic role in business. To improve your employability and competitiveness, HKU SPACE offers a series of part-time Advanced Diploma in Marketing programmes to equip you with up-to-date practical marketing knowledge in selected realms of digital / social media marketing, brand management, retailing and marketing that will prepare you for career advancement and higher education at degree level. Programme Highlights:
PT
Start 03 JUL 2018 (TUE)
Duration 20 months to max. 40 months
This programme provides a firm foundation to equip you with knowledge and skills in developing brand strategies and managing brands in a multi-cultural market environment. It also prepares you for higher education at degree level and career advancement in brand management in a competitive market environment.
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Start 03 JUL 2018 (TUE)
Duration 20 months to max. 40 months
The rapid development in digital technology and new social media massively reshaped the public relations (‘PR’) practices and communications. PR executives have to acquire new skills to handle day-to-day PR operations and to capitalize the internet penetration and mobile browsing in order to achieve new PR targets in online reputation management,  content amplification, electronic media word-of-mouth, and data-driven public relations, etc.
PT
Start 03 JUL 2018 (TUE)
Duration 20 months to max. 40 months
The rapid development in digitalization and multi-channel retailing has transformed the retail landscape. Total customer satisfaction has been redefined through personalized shopping experience via multi-channel retailing. Nowadays, customers may use more than one sales channels to shop. This part-time advanced diploma programme equips you with new retail management knowledge and skills for multichannel retailing through in-store, online, mobile retailing, etc.
PT
Start 03 JUL 2018 (TUE)
Duration 20 months to max. 40 months
本課程旨在提高銷售從業員在營銷行政及管理方面的技巧及知識,讓學員了解客戶消費行為及顧客關係管理。
PT
開課日期 2018年5月5日 (星期六)
修業期 4個星期
The University of Hull, United Kingdom
This programmes provides you with practical knowledge and vocational skills in marketing. You will be able to apply effective marketing strategies, digital and social media marketing techniques and persuasive communication tactics in different market environment and equipped with analytical skills and critical thinking ability. This programme will also help you to develop your critical thinking and analytical skills.
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Start 03 SEP 2018 (MON)
Duration 18 months to 36 months
The University of Hull, United Kingdom
This top-up degree programme equips students with the latest marketing and management knowledge such as marketing communications, digital marketing, social media, brand management, strategic management, etc. It aims to uplift students’ competiveness and employability in job market. With professional training, students will be able to develop effective marketing and management strategies to solve business problems in competitive business environment.
PT
Start 03 SEP 2018 (MON)
Duration 18 months to 36 months