Main content start

BusinessMarketing & Branding

Marketing & Branding

As a leading provider of marketing education in Hong Kong, we offer a variety of marketing and branding programmes ranging from sub-degree, undergraduate, postgraduate to master degree level, providing students with complete and multiple pathways to attaining well recognized academic qualifications.

We also partner with marketing professional bodies (including CIM UK and HKIM), industry bodies (such as Hong Kong Brand Development Council and Hong Kong Diamond Federation) in offering professional, practical executive programmes and specialized short courses to equip marketing professionals with updated knowledge and skills on latest topics (such as digital and content marketing)  to cope with changing market needs.

Subscribe e-connect
The programme aims to meet the continuing education and professional development needs of those who are currently working in public relations and/ or event management or those who have aspirations in these areas. The programme provides students with core event management concepts as well as knowledge in public relations and corporate branding. A broad and holistic view in event management will be given to students with practical public relations techniques and tools to achieve the corporate's branding goals and objectives. 
PT
Start 02 JUN 2017 (FRI)
Duration 4 months
Fee HK$13,000

品牌管理是市場學非常重要的一環。HKU SPACE與香港品牌發展局合辦之行政人員證書《品牌管理》課程,自2008年開辦以來,一直為學員提高品牌管理和策略的重點知識。本課程分三個單元,包括(一)品牌計劃和管理; (二)品牌分層,定位與價值及(三)策略品牌管理。

PT
開課日期 2017年10月20日 (星期五)
修業期 3個月
行政人員證書《創意營銷策略》課程為期三個月,包括六個單元和小組實踐習作,透過資深營銷專家參與的課堂及多個嘉賓講座,深入討論實用的環球、中國及本地案例,讓學員提升創意營銷策略的實戰知識和技巧。   


 
PT
Start 24 JUN 2017 (SAT)
Duration 3 months
Fee HK$6,750
Digital and social media revolution has transformed the marketing industry. The Advanced Diploma in Digital and Social Media Marketing is designed to equip you with the latest marketing knowledge and practices in digital, social media, mobile marketing, search engine optimization (SEO), search engine marketing (SEM), content and video marketing, market analytics, etc. The programme also prepares you for further education at degree level and career advancement.
PT
Start 03 JUL 2017 (MON)
Duration 20 months to 40 months
Marketing plays an important strategic role in business. To improve your employability and competitiveness, HKU SPACE offers a series of part-time Advanced Diploma in Marketing programmes to equip you with up-to-date practical marketing knowledge in selected realms of digital / social media marketing, brand management, retailing and marketing that will prepare you for career advancement and higher education at degree level. Programme Highlights:
PT
Start 03 JUL 2017 (MON)
Duration 20 months to 40 months
This programme provides a firm foundation to equip you with knowledge and skills in developing brand strategies and managing brands in a multi-cultural market environment. It also prepares you for higher education at degree level and career advancement in brand management in a competitive market environment.
PT
Start 03 JUL 2017 (MON)
Duration 20 months to max. 40 months
The rapid development in digitalization and multi-channel retailing has transformed the retail landscape. Total customer satisfaction has been redefined through personalized shopping experience via multi-channel retailing. Nowadays, customers may use more than one sales channels to shop. This part-time advanced diploma programme equips you with new retail management knowledge and skills for multichannel retailing through in-store, online, mobile retailing, etc.
PT
Start 03 JUL 2017 (MON)
Duration 20 months to max. 40 months
This course introduces students to key concepts and principles of branding and will illustrate with the use of case studies (print and audio visuals) how these concepts and principles can be applied to position and develop a brand in the highly competitive business environment.
PT
開課日期 待定
修業期 3個星期零6日
課程費用 HK$2,700
HKU SPACE offers Professional Certificate in Marketing (hereafter ‘The Programme”) to adult learners. The programme provides theoretical concepts of marketing and the knowledge of business economics and sales management. The programme is recognized by the Hong Kong Institute of Marketing (hereafter ‘HKIM’)

 
PT
Start 03 JUL 2017 (MON)
Duration 8 months to 12 months
HKU SPACE offers Professional Diploma in Marketing (hereafter ‘The Programme”) to adult learners. The programme provides theoretical concepts and the latest industry insights of marketing for the students. It aims to prepare students to succeed in marketing career in the aspects of digital marketing and social media, services marketing, events management, marketing communications, and marketing management. The programme is recognized by the Hong Kong Institute of Marketing (hereafter ‘HKIM’).
 
PT
Start 03 JUL 2017 (MON)
Duration 1 year to 2 years