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BusinessMarketing & Branding

Marketing & Branding

As a leading provider of marketing education in Hong Kong, we offer a variety of marketing and branding programmes ranging from sub-degree, undergraduate, postgraduate to master degree level, providing students with complete and multiple pathways to attaining well recognized academic qualifications.

We also partner with marketing professional bodies (including CIM UK and HKIM), industry bodies (such as Hong Kong Brand Development Council and Hong Kong Diamond Federation) in offering professional, practical executive programmes and specialized short courses to equip marketing professionals with updated knowledge and skills on latest topics (such as digital and content marketing)  to cope with changing market needs.

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本課程為期三個月,旨在為學員提供一站式數碼、社交媒體及最新內容營銷趨勢的策略分析與策劃攻略。近年數碼及社交媒體的種類和工具越來越多,課程為有意提升及緊貼數碼及內容營銷的學員增值。透過業內數碼營銷專家的授課和嘉賓講座、以實例主導、全方位發掘數碼營銷大勢和整合攻略。 
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開課日期 2018年2月24日 (星期六)
修業期 3個月
課程費用 HK$6750
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開課日期 待定
HKU SPACE offers Professional Certificate in Marketing (hereafter ‘The Programme”) to adult learners. The programme provides theoretical concepts of marketing and the knowledge of business economics and sales management. The programme is recognized by the Hong Kong Institute of Marketing (hereafter ‘HKIM’)

 
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Start To be advised
Duration 8 months to 12 months
HKUSPACE金融商業學院為對創意市場策略、品牌管理及策略、廣告創意等有興趣的學員,提供日本東京落地觀摩及實地增值的機會。非一般旅遊,破天荒為對市場學有興趣的學員組織東京實地《創意研究の遊學》,讓學員集體及分組研學。
  • 出發前行程講解、創意研習背景及成立小組
  • 五天遊學,見學行程包括三大範疇
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開課日期 2018年3月1日 (星期四)
修業期 5日
課程費用 1. 課程學費HKD3,500- (校友學費為HK$3,150-)

2. 旅行社團費 (同學另須向旅行社自付有關團費)

*** 學院保留更改學費之權利,不另行通知。校友優惠不可網上報名,須親臨各教學中心報名。
The University of Hull, United Kingdom
This top-up degree programme equips students with the latest marketing and management knowledge such as marketing communications, digital marketing, social media, brand management, strategic management, etc. It aims to uplift students’ competiveness and employability in job market. With professional training, students will be able to develop effective marketing and management strategies to solve business problems in competitive business environment.
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Start 06 JAN 2018 (SAT)
Duration 18 months to 36 months
Manchester Metropolitan University, UK
Retail industry becomes more sophisticated due to the emerging new retailing platforms, omnichannel shopping behaviour of consumers, new payment devices, etc. Therefore, retail practitioners have to equip themselves with both latest knowledge and practical skills in retail management and marketing.
 
The fast development and the expanded horizon in retail business drives the need among retail practitioners and those who are interested in developing their career in retail industry to go for a part-time top-up degree in retail management and marketing. Therefore, students are suggested to take the programme of BA (Hons) Retail Management and Marketing.
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Start 08 JAN 2018 (MON)
Duration 2 years
The University of Hull, United Kingdom
This programmes provides you with practical knowledge and vocational skills in marketing. You will be able to apply effective marketing strategies, digital and social media marketing techniques and persuasive communication tactics in different market environment and equipped with analytical skills and critical thinking ability. This programme will also help you to develop your critical thinking and analytical skills.
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Start 10 JAN 2018 (WED)
Duration 18 months to 36 months
The programme aims to meet the continuing education and professional development needs of those who are currently working in corporate branding and/or event management or those who have aspirations in these areas.
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Start 05 MAR 2018 (MON)
Duration 1 year to 2 years
Fee HK$4500 - 5000
This Postgraduate Diploma is both vocationally and academically oriented to provide opportunities for marketing professionals and general business practitioners to upgrade their knowledge and skills in digital and social media marketing to cope with the challenges and dynamics of the changing market as well as to articulate to Master's degree programmes with credit exemption.
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Start 05 MAR 2018 (MON)
Duration 12 months to 24 months
This postgraduate Diploma is designed to provide opportunities for aspiring professionals to upgrade their knowledge and skills in fashion marketing and luxury brand management. This programme also provides further study opportunities for students who wish to articulate to Master's degree programmes with credit exemption.
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Start 05 MAR 2018 (MON)
Duration 12 months to 24 months