BusinessMarketing & Branding
Marketing & Branding
As a leading provider of marketing education in Hong Kong, we offer a variety of marketing and branding programmes ranging from sub-degree, undergraduate, postgraduate to master degree level, providing students with complete and multiple pathways to attaining well recognized academic qualifications.
We also partner with marketing professional bodies (including CIM UK and HKIM), industry bodies (such as Hong Kong Brand Development Council and Hong Kong Diamond Federation) in offering professional, practical executive programmes and specialized short courses to equip marketing professionals with updated knowledge and skills on latest topics (such as digital and content marketing) to cope with changing market needs.
"The Power of Digital Marketing" Workshop Series
工作坊(三) : 移動營銷新面貌 Mobile Marketing
隨著移動裝置普及，移動營銷將會越來越重要。作為市場專才，必須掌握最新營銷趨勢。 透過此工作坊， 學員將可瞭解移動營銷現況及趨勢，以及如何有效地將移動營銷融入整體營銷傳播策略。
The fast development and the expanded horizon in retail business drives the need among retail practitioners and those who are interested in developing their career in retail industry to go for a part-time top-up degree in retail management and marketing. Therefore, students are suggested to take the programme of BA (Hons) Retail Management and Marketing.