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BusinessMarketing & Branding

Marketing & Branding

As a leading provider of marketing education in Hong Kong, we offer a variety of marketing and branding programmes ranging from sub-degree, undergraduate, postgraduate to master degree level, providing students with complete and multiple pathways to attaining well recognized academic qualifications.

We also partner with marketing professional bodies (including CIM UK and HKIM), industry bodies (such as Hong Kong Brand Development Council and Hong Kong Diamond Federation) in offering professional, practical executive programmes and specialized short courses to equip marketing professionals with updated knowledge and skills on latest topics (such as digital and content marketing)  to cope with changing market needs.

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透過三個六小時的工作坊,助您掌握數碼營銷知識。工作坊由數碼營銷專家講解不同數碼營銷媒體的概念及應用,以及其最新趨勢,旨在提升學員在數碼營銷方面的知識和能力。
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開課日期 2018年3月10日 (星期六)
修業期 3個星期
課程費用 三個工作坊學費為 HK$4,800
如報讀個別工作坊,每個工作坊學費為 HK$1,800
(校友學費為HK$1,600, 校友優惠不可網上報名, 須親臨各教學中心報名)
University of Leicester, UK
University of Leicester - Master of Science in Marketing

This MSc in Marketing will increase your understanding of marketing theories and concepts whilst developing the skills you need to be a successful leader in a complex and dynamic global marketplace. You will gain a deeper insight into marketing across a range of business contexts including the consumer, industrial, financial, service, profit and not-for-profit sectors.
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Start 01 MAY 2018 (TUE)
Duration 2 years to 2.5 years
Fee £9,155 (2017/18)
The University of Hull, United Kingdom
This top-up degree programme equips students with the latest marketing and management knowledge such as marketing communications, digital marketing, social media, brand management, strategic management, etc. It aims to uplift students’ competiveness and employability in job market. With professional training, students will be able to develop effective marketing and management strategies to solve business problems in competitive business environment.
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Start 03 SEP 2018 (MON)
Duration 18 months to 36 months
The programme aims to meet the continuing education and professional development needs of those who are currently working in corporate branding and/or event management or those who have aspirations in these areas.
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Start 05 MAR 2018 (MON)
Duration 1 year to 2 years
Fee HK$4500 - 5000

"The Power of Digital Marketing" Workshop Series
數碼營銷威力工作坊

工作坊(一) - 搜索引擎優化 SEO (Search Engine Optimization)

當用戶在搜索引擎搜尋某一個關鍵詞時,網站排得越前,才會令網站的曝光率増加,獲得更多流量,最終提升網站的宣傳力。透過瞭解搜索引擎原理,優化網站內容,學員能掌握搜索引擎優化手段,有助公司業務發展。

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開課日期 2018年3月10日 (星期六)
修業期 1日
課程費用 HK$1,800
This postgraduate Diploma is designed to provide opportunities for aspiring professionals to upgrade their knowledge and skills in fashion marketing and luxury brand management. This programme also provides further study opportunities for students who wish to articulate to Master's degree programmes with credit exemption.
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Start 05 MAR 2018 (MON)
Duration 12 months to 24 months
This Postgraduate Diploma provides opportunities for managers of the retail and services sector to develop and enhance the marketing knowledge, international perspective and managerial skills required to enhance their company's competitiveness, innovative capabilities and brand reputation.
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Start 05 MAR 2018 (MON)
Duration 12 months to 24 months
The programme aims to equip students with the credentials and expertise that prepare them for a variety of career opportunities in the brand management and public relations sectors.
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Start 05 MAR 2018 (MON)
Duration 1 year to 2 years
Fee HK$4500 - 5000
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開課日期 待定