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BusinessMarketing & Branding

Marketing & Branding

As a leading provider of marketing education in Hong Kong, we offer a variety of marketing and branding programmes ranging from sub-degree, undergraduate, postgraduate to master degree level, providing students with complete and multiple pathways to attaining well recognized academic qualifications.

We also partner with marketing professional body ( Hong Kong Institute of Marketing) and industry body (Hong Kong Brand Development Council )  in offering professional, practical executive programmes and specialized short courses to equip marketing professionals with updated knowledge and skills on latest topics (such as digital and content marketing)  to cope with changing market needs.

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Continuing Education Fund
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The University of Hull, United Kingdom
This programme is designed for those wishing to pursue a range of careers in the private and public sectors. The Bachelor of Arts (Hons) Marketing programme provides students with a thorough knowledge and understanding of both the philosophy and functions of integrated marketing communications and brand management. Students will develop core marketing skills such as analysing consumer behaviour, designing market strategy, developing effective integrated marketing communications plan and formulating advertising and public relations strategies. Students will learn to recognise and respond to the complexities of modern global business environment with a sense of social responsibility.
FT
Start 01 SEP 2018 (SAT)
Duration 12 months
Fee HK$110,700
FT
Start To be advised
Duration 2 years
The University of Hull, United Kingdom
This programme is designed for those wishing to pursue a range of careers in the private and public sectors. The Bachelor of Arts (Hons) Marketing and Management programme aims to provide students with a thorough knowledge and understanding of both the philosophy and functions of marketing. It also aims to help students acquire up-to-date management practice and experience, develop core marketing and management skills such as designing market strategy and developing persuasive communications.
FT
Start 01 SEP 2018 (SAT)
Duration 12 months
Fee HK$110,700
FT
Start To be advised
Duration 2 years
FT
Start To be advised
Duration 2 years
Edinburgh Napier University, UK
This programme is contemporary and cutting edge, focusing on providing students with the knowledge both theoretically and practically to have a successful career in advertising, corporate/ organisational communication, media relations, branding, employee communication, and PR. Students will develop an excellent understanding of communication, advertising and PR principles. Working both on their own and as part of a team, students will also gain transferable skills and develop their confidence in presenting work and ideas to their peers, lecturers and professionals in the industry.
FT
Start 01 SEP 2018 (SAT)
Duration 10 months
Fee HK$79,500 - 82,300

"The Power of Digital Marketing" Workshop Series
 
數碼營銷威力工作坊

工作坊(四) - 數碼營銷通路 Digital Marketing Channels

此工作坊專為營銷及商業人員而設。本課程提供現時營銷行內不同之數碼媒體及技術之運用。

 

PT
開課日期 待定
修業期 1日
課程費用 課程費用 : HK$1,800

早鳥優惠: HK$1,600 (於2018年5月27日或之前報名)

校友優惠: HK$1,600

(校友優惠不可網上報名, 須親臨各教學中心報名)
The programme aims to meet the continuing education and professional development needs of those who are currently working in public relations and/ or event management or those who have aspirations in these areas. The programme provides students with core event management concepts as well as knowledge in public relations and corporate branding. A broad and holistic view in event management will be given to students with practical public relations techniques and tools to achieve the corporate's branding goals and objectives. 
PT
Start 06 SEP 2018 (THU)
Duration 4 months
Fee HK$13,000
本課程旨在介紹各類零售業的環境和特質及幫助學員了解零售業的營運和管理。

 

PT
開課日期 待定
修業期 4個星期
本課程旨在提高銷售從業員在營銷行政及管理方面的技巧及知識,讓學員了解客戶消費行為及顧客關係管理。
PT
開課日期 待定
修業期 4個星期