Main content start

BusinessMarketing & Branding

Marketing & Branding

As a leading provider of marketing education in Hong Kong, we offer a variety of marketing and branding programmes ranging from sub-degree, undergraduate, postgraduate to master degree level, providing students with complete and multiple pathways to attaining well recognized academic qualifications.

We also partner with marketing professional bodies (including CIM UK and HKIM), industry bodies (such as Hong Kong Brand Development Council and Hong Kong Diamond Federation) in offering professional, practical executive programmes and specialized short courses to equip marketing professionals with updated knowledge and skills on latest topics (such as digital and content marketing)  to cope with changing market needs.

Final Call

Subscribe e-connect
Welcome !

Industry aligned, this programme aims to equip students with contemporary Public Relations and Corporate Communication knowledge, skills and practice to address the complex communication problems and challenges that organizations are facing nowadays.

We also understand that advancing and progressing your future career is important to you.

This programme prepares student to become effective and competent communicators for PR and Corporate Communication role in organizations in public and private sectors, government bureaux and NGO. The 4 modules are taught by well-established industry practitioners, adding value by networking with experts in the field.
PT
Start 26 MAY 2018 (SAT)
Duration Around 9 months
Fee HK$18,250
This brand new programmes focuses on the practical aspects of designing and planning a digital and social media marketing campaign, as part of the overall marketing strategy.
PT
Start 26 MAY 2018 (SAT)
Duration 2 months
Fee HK$6,000
This workshop will develop your insights and understanding on individuals’ needs with the use of Developmental Psychology and give you an introduction on the projection of human subconscious mind. You will have more understanding on how human perceive or interpret things and hence improve the symbolic use of marketing materials.​
PT
Start 30 MAY 2018 (WED)
Duration 6 hours
Fee HK$3000
The programme aims to meet the continuing education and professional development needs of people who are currently working in public relations or those who have aspirations in this area. The programme provides students with knowledge in practical public relations techniques and tools to achieve the corporate's branding goals and objectives.
PT
Start 31 MAY 2018 (THU)
Duration 2 months
Fee HK$7,000
The programme aims to meet the continuing education and professional development needs of those who are currently working in public relations and/ or event management or those who have aspirations in these areas. The programme provides students with core event management concepts as well as knowledge in public relations and corporate branding. A broad and holistic view in event management will be given to students with practical public relations techniques and tools to achieve the corporate's branding goals and objectives. 
PT
Start 31 MAY 2018 (THU)
Duration 4 months
Fee HK$13,000
演說不盡是「表演」加上「說話」,更重要是要「演活應說的話」,以打動你的聽眾。
PT
開課日期 2018年6月5日 (星期二)
修業期 4個星期
課程費用 HK$1,050
本課程旨在為學員說明銷售及服務團隊的人事管理技巧和介紹如何為各類大小型零售商設計零售市場策略。

 

PT
開課日期 2018年6月9日 (星期六)
修業期 4個星期
本課程旨在提高銷售從業員在尊要客戶和策略營銷管理的技巧和知識。
PT
開課日期 2018年6月9日 (星期六)
修業期 4個星期
The course aims to consider the marketing role that elections play in HK politics, how the actions of politicians influence outcomes, and how citizens interact with and influence the campaign and election.
 
PT
Start 09 JUN 2018 (SAT)
Duration 2 months
Fee Course Fee : HK$5,400

Early Bird : HK$4,900 (application submitted on or before May 20)

Alumni Rate : HK$4,900 for HKU SPACE Alumni (application must be submitted to any of HKU SPACE enrollment center in person)
本課程旨在讓學員了解社交媒體和數碼營銷分析的重要性及基礎知識。課程亦提供實踐和實用並重的技術和工具,讓學員建立分析技能和策略性思維,以協助他們有效地使用數碼及社交媒體營銷分析。
 
PT
Start 09 JUN 2018 (SAT)
Duration 5 weeks
Fee 報名費用
HK$200 (取錄與否,概不退還)

課程費用
學費 : HK$6,750