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BusinessMarketing & Branding

Marketing & Branding

As a leading provider of marketing education in Hong Kong, we offer a variety of marketing and branding programmes ranging from sub-degree, undergraduate, postgraduate to master degree level, providing students with complete and multiple pathways to attaining well recognized academic qualifications.

We also partner with marketing professional bodies (including CIM UK and HKIM), industry bodies (such as Hong Kong Brand Development Council and Hong Kong Diamond Federation) in offering professional, practical executive programmes and specialized short courses to equip marketing professionals with updated knowledge and skills on latest topics (such as digital and content marketing)  to cope with changing market needs.

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本課程為期三個月,旨在為學員提供一站式數碼、社交媒體及最新內容營銷趨勢的策略分析與策劃攻略。近年數碼及社交媒體的種類和工具越來越多,課程為有意提升及緊貼數碼及內容營銷的學員增值。透過業內數碼營銷專家的授課和嘉賓講座、以實例主導、全方位發掘數碼營銷大勢和整合攻略。 
PT
開課日期 2018年2月24日 (星期六)
修業期 3個月
課程費用 HK$6750
Digital and social media revolution has transformed the marketing industry. The Advanced Diploma in Digital and Social Media Marketing is designed to equip you with the latest marketing knowledge and practices in digital, social media, mobile marketing, search engine optimization (SEO), search engine marketing (SEM), content and video marketing, market analytics, etc. The programme also prepares you for further education at degree level and career advancement.
PT
Start 01 MAR 2018 (THU)
Duration 20 months to 40 months
Marketing plays an important strategic role in business. To improve your employability and competitiveness, HKU SPACE offers a series of part-time Advanced Diploma in Marketing programmes to equip you with up-to-date practical marketing knowledge in selected realms of digital / social media marketing, brand management, retailing and marketing that will prepare you for career advancement and higher education at degree level. Programme Highlights:
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Start 01 MAR 2018 (THU)
Duration 20 months to 40 months
This programme provides a firm foundation to equip you with knowledge and skills in developing brand strategies and managing brands in a multi-cultural market environment. It also prepares you for higher education at degree level and career advancement in brand management in a competitive market environment.
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Start 01 MAR 2018 (THU)
Duration 20 months to max. 40 months
The rapid development in digital technology and new social media massively reshaped the public relations (‘PR’) practices and communications. PR executives have to acquire new skills to handle day-to-day PR operations and to capitalize the internet penetration and mobile browsing in order to achieve new PR targets in online reputation management,  content amplification, electronic media word-of-mouth, and data-driven public relations, etc.
PT
Start 01 MAR 2018 (THU)
Duration 20 months to 40 months
The rapid development in digitalization and multi-channel retailing has transformed the retail landscape. Total customer satisfaction has been redefined through personalized shopping experience via multi-channel retailing. Nowadays, customers may use more than one sales channels to shop. This part-time advanced diploma programme equips you with new retail management knowledge and skills for multichannel retailing through in-store, online, mobile retailing, etc.
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Start 01 MAR 2018 (THU)
Duration 20 months to max. 40 months
Tourism is one of the world's largest and fastest growing industries, and a major provider of employment opportunities both in Hong Kong, Asia and worldwide. This management-based programme will prepare students for employment in the public or private sectors, developing, planning and managing tourism resources at a junior to middle management level.
PT
Start 05 MAR 2018 (MON)
Duration 24 months
Fee *HK$3,850 per module (Total programme fee : *HK$46,200)
(*The tuition fee is reviewed annually and is subject to change without prior notice.)

This programme aims to provide training on survey sampling and to teach participants how to interpret data and draw valid conclusions; and provides a base for future use of probability and statistics in business and in different kinds of research.
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Start 05 MAR 2018 (MON)
Duration 7 months
Fee HK$12,000
The programme aims to meet the continuing education and professional development needs of those who are currently working in corporate branding and/or event management or those who have aspirations in these areas.
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Start 05 MAR 2018 (MON)
Duration 1 year to 2 years
Fee HK$4500 - 5000
This Postgraduate Diploma is both vocationally and academically oriented to provide opportunities for marketing professionals and general business practitioners to upgrade their knowledge and skills in digital and social media marketing to cope with the challenges and dynamics of the changing market as well as to articulate to Master's degree programmes with credit exemption.
PT
Start 05 MAR 2018 (MON)
Duration 12 months to 24 months