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BusinessMarketing & Branding

Marketing & Branding

As a leading provider of marketing education in Hong Kong, we offer a variety of marketing and branding programmes ranging from sub-degree, undergraduate, postgraduate to master degree level, providing students with complete and multiple pathways to attaining well recognized academic qualifications.

We also partner with marketing professional body ( Hong Kong Institute of Marketing) and industry body (Hong Kong Brand Development Council )  in offering professional, practical executive programmes and specialized short courses to equip marketing professionals with updated knowledge and skills on latest topics (such as digital and content marketing)  to cope with changing market needs.

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透過五個六小時的工作坊,助您掌握數碼營銷知識。工作坊由數碼營銷專家講解不同數碼營銷媒體的概念及應用,以及其最新趨勢,旨在提升學員在數碼營銷方面的知識和能力。
PT
開課日期 2018年8月18日 (星期六)
修業期 5日
課程費用 五個工作坊學費為 HK$8,000

如報讀個別工作坊,每個工作坊學費為 HK$1,800
校友優惠 : HK$1,600

服飾及禮儀是建立及鞏固個人形象的重要環節。您所穿著衣服的款式和色彩的配搭,及您在商務上的言行舉止直接影響別人對您的觀感和專業認可。學會通過選擇合適的衣著和配搭細節來提升您的個人形象,發掘您的潛能,您的事業發展機會將會隨之而來。不同的體形和年齡,都可以用合適的衣服和配搭,提升您的專業形象。
PT
開課日期 2018年8月18日 (星期六)
修業期 1日
課程費用 學費 : HK$880

校友優惠 : HK$780

團體優惠 : HK$780 (同行二人或以上)

(校友優惠及團體優惠不適用於網上報名,須親臨各教學中心報名)

"The Power of Digital Marketing" Workshop Series
數碼營銷威力工作坊 

工作坊(五) :  微信營銷實戰 WeChat Marketing

如何使用微信平台作為有效的營銷工具。課程包括成功案例及整合銷銷策略及。
 

 

 

PT
開課日期 2018年8月18日 (星期六)
修業期 1日
課程費用 課程費用 : HK$1,800

早鳥優惠: HK$1,600 (於2018年7月31日或之前報名)

校友優惠: HK$1,600

(校友優惠不可網上報名, 須親臨各教學中心報名)
Edinburgh Napier University, UK
This programme is contemporary and cutting edge, focusing on providing students with the knowledge both theoretically and practically to have a successful career in advertising, corporate/ organisational communication, media relations, branding, employee communication, and PR. Students will develop an excellent understanding of communication, advertising and PR principles. Working both on their own and as part of a team, students will also gain transferable skills and develop their confidence in presenting work and ideas to their peers, lecturers and professionals in the industry.
FT
Start 01 SEP 2018 (SAT)
Duration 10 months
Fee HK$79,500 - 82,300
The University of Hull, United Kingdom
This programme is designed for those wishing to pursue a range of careers in the private and public sectors. The Bachelor of Arts (Hons) Marketing programme provides students with a thorough knowledge and understanding of both the philosophy and functions of integrated marketing communications and brand management. Students will develop core marketing skills such as analysing consumer behaviour, designing market strategy, developing effective integrated marketing communications plan and formulating advertising and public relations strategies. Students will learn to recognise and respond to the complexities of modern global business environment with a sense of social responsibility.
FT
Start 01 SEP 2018 (SAT)
Duration 12 months
Fee HK$110,700
The University of Hull, United Kingdom
This programme is designed for those wishing to pursue a range of careers in the private and public sectors. The Bachelor of Arts (Hons) Marketing and Management programme aims to provide students with a thorough knowledge and understanding of both the philosophy and functions of marketing. It also aims to help students acquire up-to-date management practice and experience, develop core marketing and management skills such as designing market strategy and developing persuasive communications.
FT
Start 01 SEP 2018 (SAT)
Duration 12 months
Fee HK$110,700
The University of Hull, United Kingdom
This programmes provides you with practical knowledge and vocational skills in marketing. You will be able to apply effective marketing strategies, digital and social media marketing techniques and persuasive communication tactics in different market environment and equipped with analytical skills and critical thinking ability. This programme will also help you to develop your critical thinking and analytical skills.
PT
Start 03 SEP 2018 (MON)
Duration 18 months to 36 months
The University of Hull, United Kingdom
This top-up degree programme equips students with the latest marketing and management knowledge such as marketing communications, digital marketing, social media, brand management, strategic management, etc. It aims to uplift students’ competiveness and employability in job market. With professional training, students will be able to develop effective marketing and management strategies to solve business problems in competitive business environment.
PT
Start 03 SEP 2018 (MON)
Duration 18 months to 36 months
This workshop will develop your insights and understanding on individuals’ needs with the use of Developmental Psychology and give you an introduction on the projection of human subconscious mind. You will have more understanding on how human perceive or interpret things and hence improve the symbolic use of marketing materials.​
PT
Start 26 SEP 2018 (WED)
Duration 6 hours
Fee HK$3000

"The Power of Digital Marketing" Workshop Series
 
數碼營銷威力工作坊

工作坊(一) - 數碼營銷通路 Digital Marketing Channels

此工作坊專為營銷及商業人員而設。本課程提供現時營銷行內不同之數碼媒體及技術之運用。
 

PT
開課日期 2018年10月6日 (星期六)
修業期 1日
課程費用 課程費用 : HK$1,800

早鳥優惠: HK$1,600 (於2018年9月23日或之前報名)

校友優惠: HK$1,600

(校友優惠不可網上報名, 須親臨各教學中心報名)