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BusinessMarketing & Branding

Marketing & Branding

As a leading provider of marketing education in Hong Kong, we offer a variety of marketing and branding programmes ranging from sub-degree, undergraduate, postgraduate to master degree level, providing students with complete and multiple pathways to attaining well recognized academic qualifications.

We also partner with marketing professional bodies (including CIM UK and HKIM), industry bodies (such as Hong Kong Brand Development Council and Hong Kong Diamond Federation) in offering professional, practical executive programmes and specialized short courses to equip marketing professionals with updated knowledge and skills on latest topics (such as digital and content marketing)  to cope with changing market needs.

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This programme aims to provide training on survey sampling and to teach participants how to interpret data and draw valid conclusions; and provides a base for future use of probability and statistics in business and in different kinds of research.
PT
Start 11 DEC 2017 (MON)
Duration 7 months
Fee HK$12,000
Manchester Metropolitan University, UK
The Master of Science Digital Marketing Communications will deliver an exceptional mix of new and best practice in contemporary digital and social media communications, along with significant communications insight and strategic insight into the digital sector.
PT
Start 02 JAN 2018 (TUE)
Duration 18 months
The University of Hull, United Kingdom
This top-up degree programme equips students with the latest marketing and management knowledge such as marketing communications, digital marketing, social media, brand management, strategic management, etc. It aims to uplift students’ competiveness and employability in job market. With professional training, students will be able to develop effective marketing and management strategies to solve business problems in competitive business environment.
PT
Start 06 JAN 2018 (SAT)
Duration 18 months to 36 months
Manchester Metropolitan University, UK
Retail industry becomes more sophisticated due to the emerging new retailing platforms, omnichannel shopping behaviour of consumers, new payment devices, etc. Therefore, retail practitioners have to equip themselves with both latest knowledge and practical skills in retail management and marketing.
 
The fast development and the expanded horizon in retail business drives the need among retail practitioners and those who are interested in developing their career in retail industry to go for a part-time top-up degree in retail management and marketing. Therefore, students are suggested to take the programme of BA (Hons) Retail Management and Marketing.
PT
Start 08 JAN 2018 (MON)
Duration 2 years
The University of Hull, United Kingdom
This programmes provides you with practical knowledge and vocational skills in marketing. You will be able to apply effective marketing strategies, digital and social media marketing techniques and persuasive communication tactics in different market environment and equipped with analytical skills and critical thinking ability. This programme will also help you to develop your critical thinking and analytical skills.
PT
Start 10 JAN 2018 (WED)
Duration 18 months to 36 months
The programme aims to meet the continuing education and professional development needs of people who are currently working in public relations or those who have aspirations in this area. The programme provides students with knowledge in practical public relations techniques and tools to achieve the corporate's branding goals and objectives.
PT
Start 15 JAN 2018 (MON)
Duration 2 months
Fee HK$7,000
The programme aims to meet the continuing education and professional development needs of those who are currently working in public relations and/ or event management or those who have aspirations in these areas. The programme provides students with core event management concepts as well as knowledge in public relations and corporate branding. A broad and holistic view in event management will be given to students with practical public relations techniques and tools to achieve the corporate's branding goals and objectives. 
PT
Start 15 JAN 2018 (MON)
Duration 4 months
Fee HK$13,000
University of Leicester, UK
University of Leicester - Master of Science in Marketing

This MSc in Marketing will increase your understanding of marketing theories and concepts whilst developing the skills you need to be a successful leader in a complex and dynamic global marketplace. You will gain a deeper insight into marketing across a range of business contexts including the consumer, industrial, financial, service, profit and not-for-profit sectors.
PT
Start 01 FEB 2018 (THU)
Duration 2 years to 2.5 years
Fee £9,155 (2017/18)
Edinburgh Napier University, UK
The MSc in Marketing is two-year part-time programme jointly offered by Edinburgh Napier University and HKU SPACE since Year 2000. The programme aimed to equip students with the knowledge and intellectual capabilities to successfully develop a career in marketing management.
PT
Start 05 FEB 2018 (MON)
Duration 20 months to 2 years
Edinburgh Napier University, UK
The MSc in Marketing with Festival and Event Management is two-year part-time programmes jointly offered by Edinburgh Napier University and HKU SPACE since Year 2010. Edinburgh Napier is based in one of the most important global destinations for tourism, festival and events. The University's postgraduate programmes were developed to support international tourism and event management development. The programmes aimed to equip students with the knowledge and intellectual capabilities to successfully develop a career in marketing, festival and event management.
PT
Start 05 FEB 2018 (MON)
Duration 20 months to 2 years