Innovative Marketing Programmes and Short Courses - HKU SPACE. Explore our list or programmes for part-time and full-time.
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Executive EducationInnovative Marketing

Innovative Marketing

Always Marketing Differently

Best practices in marketing are constantly evolving with new theories, methods and channels that must be orchestrated around customers’ needs, expectations, and behaviours.  We provide executive education that disseminates the latest developments in branding, strategy, marketing management, retail, digital and B2B marketing only through leading marketing professionals.

Continuing Education Fund
Programmes Type
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This programme is designed to deepen the participants’ understanding of dynamics marketing trends, and master key in strategic marketing in today’s fast-changing business landscape.
PT
Start To be advised
Duration 1 year
Fee HK$295,000
This programme aims to help students keep abreast of the most up-to-date trends in both shopper marketing and retail management. After completion of the programme, students will be able to apply shopper marketing and retail management related concepts to create unique shopper experience for sales generation.  The relevant concepts include communication models for products and shops to target at the shoppers, selected and major aspects of managing a retail business, and the long-term relationship development after purchase will be taught.
PT
Start To be advised
Duration 6 months to 8 months
Fee HK$30000