Marketing & Hospitality Programmes and Short Courses - HKU SPACE. Explore our list or programmes for part-time and full-time.
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Marketing & Hospitality

Marketing & Hospitality

Experienced marketing professionals have always been in high demand in Hong Kong, given its heavy reliance on the service industry. HKU SPACE marketing programmes emphasize academic advancement as well as practicality. For instance, we have programmes in the areas of digital marketing, luxury branding and retail management which meet the needs of the industry. Our graduates are able to apply what they learn to the real world to solve complex marketing problems, and because of this they are welcomed by employers in all kinds of industries and organizations.

Since 2002 we have been running programmes on Hospitality, Tourism and Events that combine a practical teaching approach with comprehensive industry-based content. This ensures that students have a solid knowledge foundation and are well equipped to work in the sector.

Continuing Education Fund
Programmes Type
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The University of Hull, United Kingdom
This programme is designed for those wishing to pursue a range of careers in the private and public sectors. The Bachelor of Arts (Hons) Marketing programme provides students with a thorough knowledge and understanding of both the philosophy and functions of integrated marketing communications and brand management. Students will develop core marketing skills such as analysing consumer behaviour, designing market strategy, developing effective integrated marketing communications plan and formulating advertising and public relations strategies. Students will learn to recognise and respond to the complexities of modern global business environment with a sense of social responsibility.
FT
Start 01 SEP 2019 (SUN)
Duration 12 months
Fee HK$110,700
The University of Hull, United Kingdom
This programme is designed for those wishing to pursue a range of careers in the private and public sectors. The Bachelor of Arts (Hons) Marketing and Management programme aims to provide students with a thorough knowledge and understanding of both the philosophy and functions of marketing. It also aims to help students acquire up-to-date management practice and experience, develop core marketing and management skills such as designing market strategy and developing persuasive communications.
FT
Start 01 SEP 2019 (SUN)
Duration 12 months
Fee HK$112,500
Edinburgh Napier University, UK
This programme is contemporary and cutting edge, focusing on providing students with the knowledge both theoretically and practically to have a successful career in advertising, corporate/ organisational communication, media relations, branding, employee communication, and PR. Students will develop an excellent understanding of communication, advertising and PR principles. Working both on their own and as part of a team, students will also gain transferable skills and develop their confidence in presenting work and ideas to their peers, lecturers and professionals in the industry.
FT
Start 02 SEP 2019 (MON)
Duration 10 months
Fee HK$80,000 - 82,800
University of Plymouth, UK
This cruise management degree programme aims to enable students to gain a thorough understanding of this unique employment area and have a critical awareness of the issues that underpin best practice. In addition, the programme enables students to develop vocationally relevant managerial skills needed for employment in the global cruise industry and the wider hospitality sector.
FT
Start 02 SEP 2019 (MON)
Duration 18 months
Fee HK$98,970
University of Plymouth, UK
This hospitality management degree programme is designed to provide a strong vocational theme relevant for a wide range of employment sectors in the hospitality industry. Hospitality embraces a wide range of sectors including: contract catering, hotels, leisure (such as theatres and casinos), licensed retail (pubs and clubs), restaurants and welfare catering. Hospitality continues to be one of the largest growth industries. Its successful management depends on high quality business skills and the ability to provide consumer satisfaction. This programme aims to equip students with appropriate knowledge and understanding of hospitality and to develop their skills needed for employment or further study.
FT
Start 02 SEP 2019 (MON)
Duration 18 months
Fee HK$98,970
University of Plymouth, UK
This tourism management degree programme aims to enable students to gain a broad understanding of the development of tourism and have a critical awareness of the issues that underpin best practice in this field. The programme also enables students to meet the changing demands of society and the economy, and develop vocationally relevant managerial skills needed for employment or further study. In particular, students will be able to integrate subject specific knowledge and transferable skills to develop a specialist topic in depth, conduct a research investigation, and effectively report the findings in the Honours Project module.
FT
Start 02 SEP 2019 (MON)
Duration 18 months
Fee HK$98,970
Edinburgh Napier University, UK
Prepare for a career in the festival, event and related sectors. This popular programme is designed with strong vocational relevance. You will gain the practical skills to plan, design, market, operate and develop events of different scales, and be able to apply appropriate theories and concepts of event management to practical situations.
FT
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Duration 2 years
Fee HK$109,800
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