Marketing & Hospitality Programmes and Short Courses - HKU SPACE. Explore our list or programmes for part-time and full-time.
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Marketing & Hospitality

Marketing & Hospitality

Experienced marketing professionals have always been in high demand in Hong Kong, given its heavy reliance on the service industry. HKU SPACE marketing programmes emphasize academic advancement as well as practicality. For instance, we have programmes in the areas of digital marketing, luxury branding and retail management which meet the needs of the industry. Our graduates are able to apply what they learn to the real world to solve complex marketing problems, and because of this they are welcomed by employers in all kinds of industries and organizations.

Since 2002 we have been running programmes on Hospitality, Tourism and Events that combine a practical teaching approach with comprehensive industry-based content. This ensures that students have a solid knowledge foundation and are well equipped to work in the sector.

Continuing Education Fund
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本課程旨在教授學員珠寶行業的專業營銷理論及實踐知識。課程內容包括寶石學,行業宏觀營商環境,奢侈品消費者行為學,客戶關係管理,品牌策略,及商業運營分析。
PT
開課日期 2020年10月31日 (星期六)
修業期 2個月
課程費用 課程費用
HK$7,300

HK$7,000 (早鳥優惠- 凡於2020年9月27日或之前報名)

HK$7,000 (二人同行優惠)

校方有權利就課程費用作出更改
The programme aims to meet the continuing education and professional development needs of people who are currently working in public relations or those who have aspirations in this area. The programme provides students with knowledge in practical public relations techniques and tools to achieve the corporate's branding goals and objectives.
PT
Start 01 NOV 2020 (SUN)
Duration 1 month
Fee HK$7,000
This programme focuses on the practical aspects of designing and planning a digital and social media marketing campaign, as part of the overall marketing strategy.
PT
Start 02 NOV 2020 (MON)
Duration 2 months
Fee HK$6,000
The programme aims to enhance the concepts and skills for modern marketers who wish to improve their job performance. Participants will learn the concepts and tools of digital marketing, understand the successful cases in growth hacking marketing, and employ digital growth tools to maximize marketing performance.
 
PT
Start 02 NOV 2020 (MON)
Duration 1 month
Fee Application Fee : HK$150 (non-refundable)

Standard Course Fee : HK$7,000

Early Bird Rate : HK$6,500 (application submitted on or before 27 Sep 2020)

Alumni Rate : HK$6,500
Two brand new programmes are launched in collaboration with IAB Hong Kong which aim to groom talents for the digital media industries and to elevate the knowledge and skill sets of the workforce. The Executive Certificate in Professional Digital Media Selling is designed for digital media sales practitioners in media or other companies. 
PT
Start 28 NOV 2020 (SAT)
Duration 2 months
Fee HK$7500
Hong Kong Brand Development Council
品牌管理是市場學非常重要的一環。HKU SPACE與香港品牌發展局合辦之行政人員證書《品牌傳播》課程,自2008年開辦以來,一直為學員提高品牌管理和策略的重點知識。因應市場變化,我們重新設計了課程令其更切合市務人員的需要。

新課程除了介紹整合營銷傳播的概念及特性,以及教導學員制定整合營銷傳播計劃的方法外,將會特別強調數碼工具的運用,務求令學員掌握作為新一代市務人或者品牌管理人的必要技巧,在事業上更得心應手。
PT
開課日期 2020年12月5日 (星期六)
修業期 2個月
課程費用 HK$6,000
The programme aims to enhance the concepts and skills for modern marketers who wish to improve their job performances. Using real-world examples from various industries, participants will learn how big data and artificial intelligence transform marketers from reactive to proactive planners.
 
PT
Start 09 JAN 2021 (SAT)
Duration 1 month
Fee Application Fee : HK$150 (non-refundable)

Course Fee : HK$6,800

Early Bird Rate : HK$6,300 (Application submitted on or before 6 Dec 2020)

Alumni Rate : HK$6,300
This programme aims to enhance the skills for people working in the fashion industry in the areas of buying and/or merchandising. Participants will learn the structure of the global fashion market, segmentation, trend research, sourcing, range planning, visual communication, sales analysis and profit management.
PT
Start 09 JAN 2021 (SAT)
Duration 1 month
Fee Application Fee : HK$150 (non-refundable)

Standard Course Fee : HK$6,800

Alumni Rate : HK$6,300
This programme aims to meet the continuing education and professional development needs of those who are currently working in the event management field or those who have aspirations in organizing events for their future careers.
PT
Start 11 JAN 2021 (MON)
Duration 4 months
Fee HK$13000
This programme aims to meet the continuing education and professional development needs of those who are currently working in the event management field or those who have aspirations in organizing events for their future careers. 
PT
Start 25 JAN 2021 (MON)
Duration 2 months
Fee HK$7000