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Marketing & HospitalityDigital and Social Media Marketing

Digital and Social Media Marketing

Proficiency in using digital channels and social media to connect with customers has become a necessary skill for marketers. We are committed to delivering market-relevant programmes, taught by industry experts, for those who want to upgrade their skills and knowledge in these areas.

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The programme aims to enhance the concepts and skills for modern marketers who wish to improve their job performance. Participants will learn the concepts and tools of digital marketing, understand the successful cases in growth hacking marketing, and employ digital growth tools to maximize marketing performance.
 
PT
Start 18 OCT 2018 (THU)
Duration 2 months
Fee Application Fee : HK$150 (non-refundable)

Standard Course Fee : HK$7,000

Early Bird Rate : HK$6,500 (application submitted on or before 28 September 2018)

Alumni Rate : HK$6,500
本課程旨在教授學員珠寶行業的專業營銷理論及實踐知識。課程內容包括寶石學,行業宏觀營商環境,奢侈品消費者行為學,客戶關係管理,品牌策略,及商業運營分析。
PT
開課日期 2018年11月17日 (星期六)
修業期 2個月
課程費用 課程費用
HK$7,300

HK$7,000 (早鳥優惠- 凡於2018年10月27日或之前報名)

HK$7,000 (二人同行優惠)

校方有權利就課程費用作出更改
This brand new programmes focuses on the practical aspects of designing and planning a digital and social media marketing campaign, as part of the overall marketing strategy.
PT
Start To be advised
Duration 2 months
Fee HK$6,000
Edinburgh Napier University, UK
The MSc in Marketing is two-year part-time programme jointly offered by Edinburgh Napier University and HKU SPACE since Year 2000. The programme aimed to equip students with the knowledge and intellectual capabilities to successfully develop a career in marketing management.
PT
Start 08 OCT 2018 (MON)
Duration 20 months to 2 years
Manchester Metropolitan University, UK
The Master of Science Digital Marketing Communications will deliver an exceptional mix of new and best practice in contemporary digital and social media communications, along with significant communications insight and strategic insight into the digital sector.
PT
Start 07 JAN 2019 (MON)
Duration 18 months
This Postgraduate Diploma is both vocationally and academically oriented to provide opportunities for marketing professionals and general business practitioners to upgrade their knowledge and skills in digital and social media marketing to cope with the challenges and dynamics of the changing market as well as to articulate to Master's degree programmes with credit exemption.
PT
Start 05 NOV 2018 (MON)
Duration 12 months to 24 months
The programme aims to equip students with the credentials and expertise that prepare them for a variety of career opportunities in the brand management and public relations sectors.
PT
Start 05 NOV 2018 (MON)
Duration 1 year to 2 years
Fee HK$4500 - 5000
Digital and social media revolution has transformed the marketing industry. The Advanced Diploma in Digital and Social Media Marketing is designed to equip you with the latest marketing knowledge and practices in digital, social media, mobile marketing, search engine optimization (SEO), search engine marketing (SEM), content and video marketing, market analytics, etc. The programme also prepares you for further education at degree level and career advancement.
PT
Start 01 NOV 2018 (THU)
Duration 20 months to max. 40 months
本課程旨在讓學員了解社交媒體和數碼營銷分析的重要性及基礎知識。課程亦提供實踐和實用並重的技術和工具,讓學員建立分析技能和策略性思維,以協助他們有效地使用數碼及社交媒體營銷分析。
 
PT
Start To be advised
Duration 5 weeks
Fee 報名費用
HK$200 (取錄與否,概不退還)

課程費用
學費 : HK$6,750

"The Power of Digital Marketing" Workshop Series
 
數碼營銷威力工作坊

工作坊(一) - 數碼營銷通路 Digital Marketing Channels

此工作坊專為營銷及商業人員而設。本課程提供現時營銷行內不同之數碼媒體及技術之運用。
 

PT
開課日期 2018年10月6日 (星期六)
修業期 1日
課程費用 課程費用 : HK$1,800

早鳥優惠: HK$1,600 (於2018年9月23日或之前報名)

校友優惠: HK$1,600

(校友優惠不可網上報名, 須親臨各教學中心報名)