Marketing Communications and Branding Programmes and Short Courses - HKU SPACE. Explore our list or programmes for part-time and full-time.
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Marketing & HospitalityMarketing Communications and Branding

Marketing Communications and Branding

Firms spend an enormous amount of money on brand building. With the proliferation of digital and social media, there are now more ways to connect with customers and it is important for marketers and business executives to equip themselves with the relevant know-how and current best practice in marketing communications. We offer a wide range of programmes in the areas of marketing communications and branding, from advanced diploma and executive certificate courses to postgraduate degrees.

 

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Continuing Education Fund
Programmes Type
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The University of Hull, United Kingdom
This programme is designed for those wishing to pursue a range of careers in the private and public sectors. The Bachelor of Arts (Hons) Marketing programme provides students with a thorough knowledge and understanding of both the philosophy and functions of integrated marketing communications and brand management. Students will develop core marketing skills such as analysing consumer behaviour, designing market strategy, developing effective integrated marketing communications plan and formulating advertising and public relations strategies. Students will learn to recognise and respond to the complexities of modern global business environment with a sense of social responsibility.
FT
Start 01 SEP 2019 (SUN)
Duration 12 months
Fee HK$110,700
The University of Hull, United Kingdom
This programme is designed for those wishing to pursue a range of careers in the private and public sectors. The Bachelor of Arts (Hons) Marketing and Management programme aims to provide students with a thorough knowledge and understanding of both the philosophy and functions of marketing. It also aims to help students acquire up-to-date management practice and experience, develop core marketing and management skills such as designing market strategy and developing persuasive communications.
FT
Start 01 SEP 2019 (SUN)
Duration 12 months
Fee HK$112,500
Edinburgh Napier University, UK
This programme is contemporary and cutting edge, focusing on providing students with the knowledge both theoretically and practically to have a successful career in advertising, corporate/ organisational communication, media relations, branding, employee communication, and PR. Students will develop an excellent understanding of communication, advertising and PR principles. Working both on their own and as part of a team, students will also gain transferable skills and develop their confidence in presenting work and ideas to their peers, lecturers and professionals in the industry.
FT
Start 02 SEP 2019 (MON)
Duration 10 months
Fee HK$80,000 - 82,800
FT
Start To be advised
Duration 2 years
FT
Start To be advised
Duration 2 years
FT
Start To be advised
Duration 2 years
In the digital economy nowadays, most successful marketers have strong data analytic skills and creativity which enable them to craft smart marketing strategies and innovative business solutions in the highly complex and competitive business environment. The programme "Executive Certificate in Data-driven Creative Thinking for Marketers" is designed to prepare marketers with data analytic skills and foster their creative thinking mindset. Marketers who are well-versed in data analytics and able to take it one step further to combine the insights from numbers and apply to creative problem solving will be highly sought after. 
PT
Start 07 SEP 2019 (SAT)
Duration 3 weeks
The programme aims to meet the continuing education and professional development needs of people who are currently working in public relations or those who have aspirations in this area. The programme provides students with knowledge in practical public relations techniques and tools to achieve the corporate's branding goals and objectives.
PT
Start 19 SEP 2019 (THU)
Duration 2 months
Fee HK$7,000
The programme aims to meet the continuing education and professional development needs of those who are currently working in public relations and/ or event management or those who have aspirations in these areas. The programme provides students with core event management concepts as well as knowledge in public relations and corporate branding. A broad and holistic view in event management will be given to students with practical public relations techniques and tools to achieve the corporate's branding goals and objectives. 
PT
Start 19 SEP 2019 (THU)
Duration 5 months
Fee HK$13,000
Hong Kong Brand Development Council
品牌管理是市場學非常重要的一環。HKU SPACE與香港品牌發展局合辦之行政人員證書《品牌管理》課程,自2008年開辦以來,一直為學員提高品牌管理和策略的重點知識。因應市場變化,我們重新設計了課程令它更切合市務人員的需要。

課程旨在為學員提供實用的策略和工具以建構、發展、及管理品牌,讓他們掌握在數碼時代建立及管理成功品牌的要素和技巧。

此課程包含了設計思維(design thinking)的元素,務求激發學員的創意,應用到品牌管理的工作上。

 
PT
開課日期 2019年9月21日 (星期六)
修業期 2個月
課程費用 HK$6000