Marketing & HospitalityRetail, Fashion and Luxury Brand Management
Retail, Fashion and Luxury Brand Management
Hong Kong is well known as a shopping destination where consumers enjoy zero sales tax on most products (except alcohol and tobacco), endless brand choices, comprehensive consumer protection and high quality retail facilities. Many international fashion and luxury brands have set up shop in the city to take advantage of our sophisticated consumer market. This vibrant retail business environment is driving the need for marketing professionals and business practitioners to equip themselves with up-to-date knowledge of retail marketing and brand management.
HK$7,000 (早鳥優惠- 凡於2020年9月27日或之前報名)
Standard Course Fee : HK$6,800
Alumni Rate : HK$6,300
This postgraduate Diploma is designed to provide opportunities for marketing or retailing practitioners in the fashion business to develop the knowledge, international perspective and managerial skills required to enhance their company’s competitiveness, innovative capabilities and brand reputation. This programme also helps students acquire analytical skills to pursue a career in the fashion business.
"The Power of Digital Marketing" Workshop Series
大數據營銷策略 Big Data for Marketing Decisions
早鳥優惠: HK$1,600 (於2020年10月7日或之前報名)
校友優惠: HK$1,600 (校友優惠不可網上報名，須親臨各教學中心報名)