Art Business Basics - HKU SPACE: Human Capital Leadership, Western Art, Arts Management courses
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Class arrangement during COVID-19


The COVID-19 situation may still be fluid and constantly affect class arrangements in the coming months. The health and safety of our students will always be our top priority. To ensure that students’ academic progress is not affected, the School may substitute face-to-face classes with online teaching if necessary in the event that face to-face classes cannot be held. Our respective Programme Teams will contact the students concerned with details of such arrangements as necessary. For more details on the class arrangement during COVID-19, please refer to the special announcement on the School homepage.

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Business & Management Human Capital Leadership

Art Business Basics
藝術商業的基本知識

Course Code
BEWS9045
Application Code
2050-2018NW
Study mode
Part-time
Start Date
To be advised
Duration
2 weeks
Language
English supplemented with Cantonese
Course Fee
HK$5,090
There are two short courses offered under the Business Practice in the Art World series:

1) Art Business Basics

2) Experiencing the Art Market

It is suitable for newcomers who wish to have a basic understanding of the art business practices. They could be buyers, collectors or investors or even professionals in the fields of wealth management and insurance who need some basic knowledge to facilitate interaction with clients!

This is a foundation course to introduce the language, key players, different types of art asset classes, frameworks and dynamics of the primary and secondary art markets.  The basic concepts of art finance and art as an alternative investment will also be introduced. 

Statement of Attendance will be issued to students if they achieve 70% attendance or above.

Business Practice in the Art World

"Art Business Basics" is the foundation course of a series called Business Practice in the Art World. This series is designed to give students an opportunity to look inside the art business circle. Students gain the knowledge in art business through lectures, experience sharing and visits to the art fairs, galleries and art consultations. The whole series is suitable for newcomers who wish to have a basic understanding of the art business practices. They could be buyers, collectors, or investors or even professionals who need some basic knowledge to facilitate interaction with clients.

Art Business Basics 藝術商業的基本知識

This is a foundation course to introduce the language, key players, different types of art asset classes, frameworks and dynamics of the primary and secondary art markets.  The basic concepts of art finance and art as an alternative investment will also be introduced. 

Session 1 - An overview of the art business sector

  • Artistic value vs market value of art
  • Art market vs the traditional financial market
  • Key players in the art business
  • The major art categories and assess classes

Session 2 - Art as an alternative investment

  • Buying and Selling in the primary and secondary art markets
  • Art finance
  • Additional issues/expenses in art investments
  • How to value art

Session 3 - The key developments of the contemporary art market

  • Updates on the global art market developments
  • Characteristics of the art market developments
  • Top-selling artists
  • Developments of the Hong Kong art market

Session 4 - Future trends

  • The high net-worth segment
  • Online art sales and auctions and virtual galleries
  • Cloud funding and pooled investments
  • Free ports for arts and government policies

Complementing the lectures, there will be homework requiring the students to prepare a short presentation to be done in class.

Timetable

To be advised.

 

LECTURER

Ms Julia Ip (葉敏中小姐)

Julia Ip is passionate about art and is an avid art collector and independent art curator. With experience as a gallery owner and art consultant offering art collection and investment advice, she has been active in the international art market scene for more than a decade.  Julia frequently treads around the globe to attend major international art events and auctions and has been involved in a number of headline-grabbing transactions for highly sought-after artworks.  She is also a seasoned investment banker with close to 20 years of work experience in global investment banks including UBS, BNP Paribas, and JP Morgan.

Julia is also a keen philanthropist and the founder and executive director of Project Artist X, the first art-based social enterprise in Hong Kong with a mission to benefit the local community through art. In addition, she serves as a committee member for the Arts with the Disabled Association Hong Kong (ADA), as well as for ADA’s social enterprise arm, ADAM Arts Creation.  From 2010 to 2013, she was on the Board of Directors of the Hong Kong Foreign Financial Institutions Association (HKFFIA).

葉敏中(Julia Ip)熱衷於藝術,更是一位積極的藝術收藏家與獨立策展人。Julia帶着擁有自己的畫廊、及提供藝術收藏和投資建議的專業經驗, 在過去十多年一直活躍於全球藝術市場,經常踏足大型的國際藝術活動和拍賣,並參與了很多熱門藝術品的激烈拍賣。除了藝術投資外,Julia也是一位擁有近20年經驗的投資銀行家,曾蹤橫多家大型國際銀行,包括瑞士銀行(UBS),法國巴黎銀行(BNP Paribas)和摩根大通(JP Morgan)等。

Julia也是一位慈善家,創辦了本港首家以藝術為基礎和利用藝術造福本地不同社群為使命的社會企業Project Artist X,現時擔任該機構的執行董事。此外,她更是香港展能藝術會(ADAHK)以及其社企部門ADAM Arts Creations的顧問委員之一。此外,Julia在2010年到2013年間於香港外國金融機構協會(HKFFIA )出任過董事一職。

Application Code 2050-2018NW -

Days / Time
  • Tue, Thu, 7:00 p.m. - 10:00 p.m.
Duration
  • 4 session(s)
  • 3 hours per session
Venue
APPLICANTS SHALL HOLD

(a) Degree holders 

or

(b) Other qualifications or working experience will be considered on individual merit.

Course Fee
  • Course Fee : HK$5,090 (includes all lectures and course materials)

Application Form Download Application Form

Enrolment Method
Payment Method
1. Cash, EPS, WeChat Pay Or Alipay

Course fees can be paid by cash, EPS, WeChat Pay or Alipay at any HKU SPACE Enrolment Centres.

2. Cheque Or Bank draft

Course fees can also be paid by crossed cheque or bank draft made payable to “HKU SPACE”. Please specify the programme title(s) for application and the applicant’s name.. You may either:

  • bring the completed form(s), together with the appropriate course or application fees in the form of a cheque, and any required supporting documents to any of the HKU SPACE enrolment centres;
  • or mail the above documents to any of the HKU SPACE Enrolment Centres, specifying  “Course Application” on the envelope.  HKU SPACE will not be responsible for any loss of payment sent by mail.
3. VISA/Mastercard

Applicants may also pay the course fee by VISA or Mastercard, including the “HKU SPACE Mastercard”, at any HKU SPACE enrolment centres. Holders of the HKU SPACE Mastercard can enjoy a 10-month interest-free instalment period for courses with a tuition fee worth a minimum of HK$2,000; however, the course applicant must also be the cardholder himself/herself. For enquiries, please contact our staff at any enrolment centres.

4. Online Payment

Online application / enrolment is offered for most open admission courses (course enrolled on first come, first served basis) and selected award-bearing programmes. Application fees and course fees of these programmes/courses can be settled by using "PPS by Internet" (not available via mobile phones), VISA or Mastercard. In addition to the aforesaid online payment channels, continuing students of award-bearing programmes, if their programmes offer online service, may also pay their course fees by Online WeChat Pay, Online Alipay and Faster Payment System (FPS). Please refer to Enrolment Methods - Online Enrolment  for details.

Notes

  • If the programme/course is starting within five working days, application by post is not recommended to avoid any delays. Applicants are advised to enrol in person at HKU SPACE Enrolement Centres and avoid making cheque payment under this circustance.
  • Fees paid are not refundable except under very exceptional circumstances (e.g. course cancellation due to insufficient enrolment), subject to the School’s discretion. In exceptional cases where a refund is approved, fees paid by cash, EPS, WeChat Pay, Alipay, cheque or PPS (for online payment only) will normally be reimbursed by a cheque, and fees paid by credit card will normally be reimbursed to the payment cardholder's credit card account.
  • In addition to the published fees, there may be additional costs associated with individual programmes. Please refer to the relevant course brochures or direct any enquiries to the relevant programme team for details.
  • Fees and places on courses cannot be transferrable from one applicant to another. Once accepted onto a course, the student may not change to another course without approval from HKU SPACE. A processing fee of HK$120 will be levied on each approved transfer.
  • Receipts will be issued for fees paid but HKU SPACE will not be repsonsible for any loss of receipt sent by mail.
  • For payment certification, please submit a completed form, a sufficiently stamped and self-addressed envelope, and a crossed cheque for HK$30 per copy made payable to "HKU SPACE" to any of our enrolment centres.