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Executive EducationInnovative Marketing

Executive Workshop - Psychological Contract in Retail and Sales

New Course
Course Code
Application Code
Study mode
Start Date
21 Oct 2017 (Sat)
1 day
English supplemented with Cantonese
Course Fee
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Deadline on 07 Oct 2017 (Sat)

Psychological contract happens in every human interaction. And it usually happens before the actual sales transactions.  Nowadays there is a lot of mismatch expectations and bad sales experience both in the service providers and receivers. How can service provider engage better with their target service receivers? If there is a gap, how can we avoid violating the psychological contract by constantly adjusting it?

Secondly, under plenty of working strain, how can service providers adjust themselves quickly to as to keep up their performance standard? By the end, it always links to personal deep issues built in the past. We should recognise the core value that always leads to our decision making and hence improve both life in personal and working quality.

Workshop Objective

  • Learn how to build psychological contract and increase the sensitivity on human interaction.
  • Identify factors that affect psychological contract and how resilience when dealing with stress during the selling process.
  • Enhance sense of attentive to verbal and non-verbal details, hence adjust themselves quickly to address clients’ needs.
  • Be able to interact better through managing the dynamic with clients.
  • Discover mind-issues that disturb participants from improving performance when under working strain.

Workshop Agenda

  • Introduction of Psychological Contract and its application on human interaction
  • Step-by-Step to build psychological contract
  • Introduction of non-verbal gesture, conversation analysis and human centre approach.
  • Application on psychological knowledge to retail and sales environment
  • Discussion on participants daily errands and its working strain.

Who Should Attend

Both front-line and managers in Retail and Sales discipline


Date: 21 Oct 2017 (Sat)

Time: 10:00am - 6:00pm

*Complimentary  lunch will be provided



Gladys Wong Photo

Gladys WONG
Master of Family Centred Practice and Family Therapy (HK Polytechnic University); Bachelor of Psychology (Hons) (University of Manchester, UK)

Ms Gladys WONG specialises in analysing customers’ insights, irrational behaviours and emotional problems in psychological and systemic perspective.  She has been providing business and marketing psychological consultancy services for both private sectors and public organisations.  Ms WONG has extensive experience in applying her unique blend of psychology, marketing, and business acumen to help both established companies and startups in optimising their brand and marketing strategy based on an in-depth understanding of their customers.  With her family therapist background, she has also continuously been helping people on relationship issues in both business and family context and elicits interactional modification in the first-hand level.    

Stanley Ng Photo

Stanley NG
Executive Coach, 1st trained facilitator of LEGO® Serious Play® in Hong Kong, Certified Management Account (Canada), BBA (Marketing and Accounting, Schulich School of Business, Canada)

Mr NG is an experienced issued-based trainer with over 15 years in management and entrepreneurial experience. He is currently the chief facilitator of a management consulting firm and the managing director of a multi-business enterprise.  He delivers coaching, training and consultancy for multinational organisations with different stages of development.

He is involved in several professional and community organisations in locally and regionally.  He is a former National President of JCI Hong Kong that organises 300 socially impactful projects annually with over 2,000 active members and currently leading the organisational development in the Asia and the Pacific. Mr.NG is also the founder of 2econd Generation Entrepreneur Association, a network of over 500 family entrepreneurs, and taking rich research study in family business management.


Participant will receive a complimentary membership of Impact Hub (value HK$ 1800)

Impact Hub has built Asia’s largest community of entrepreneurs, creatives and techies.  Impact Hub Hong Kong is dedicated to creating Region’s largest community of entrepreneurs dedicated to prototyping the future of business, society and technology.
Membership Highlights
·        Access to Investors and funding supports
·        Five curated connections within your 1st month of membership
·        Mentoring and Coaching programmes
·        Monthly high-powered events centred around networking, capacity building and inspiration
·        Access to an international network of 85+ coworking communities worldwide
·        Regular Community Activities
·        Member Spotlighting on our social media channels
·        Business Support Services
·        Startup & Corporate Matching
·        Hub Passport (Globally/ Locally)
·        Coworking to Team Rooms Options

For membership enquiry, please directly contact Impact Hub Hong Kong

Statement of attendance

A STATEMENT OF ATTENDANCE from HKU SPACE will be issued to all students who have successfully completed the workshop.


Application Code 1550-2508NW Apply Online Now
Start Date 21 Oct 2017 (Sat)
Time 10:00am -6:00pm (21 October (Sat); Total 1 Session)
Venue Admiralty Learning Centre / United Learning Centre
Apply Online Now

Course Fee
  • Course Fee : HK$3000 (Complimentary lunch included)
  • Course Fee : HK$5000 (Package for 2 persons should be enrolled in the Learning Centre under the same transaction)

Online Application Apply Now

Application Form Download Application Form

Enrolment Method

We provide online application and payment service for students to make enrolment via the Internet. Enrolment will be confirmed once students have made the payment online by using either PPS or credit card.

For first-come, first-served courses:
  1. Complete the online application form
    Click the "Apply Now" button on the top right hand corner of the course webpage to make online application. Follow the instructions to fill-in the online application form.
  2. Make Online Payment
    Pay the course fees by either using

    PPS via Internet - You will need a PPS account and a PPS Internet password. For information on how to open a PPS account and how to set up a PPS Internet password, please visit

    Credit Card Online Payment - Course fees can be paid by VISA or MasterCard via a secure online payment gateway for all first-come, first-served courses.

For award-bearing programmes:

Selected award-bearing programmes also provide online enrolment and payment service for its students.

If your programme accepts online enrolment and payment, a re-enrolment icon will be shown on the course webpage. Click the icon and follow the instructions to perform online enrolment and payment. You will receive relevant information from the programme team nearer the time of enrolment.

You may click here directly to access the online enrolment and payment service.

Please note the followings:

  1. Admission is on a first-come, first-served basis. Enrolment will be confirmed once you have made the payment online. You will receive a payment confirmation after payment has been made successfully. You are advised to keep your payment confirmation for future enquiries.
  2. Fees paid are not refundable except as statutorily provided or under very exceptional circumstances.
  3. To make an application online, you will need a computer with connection to the Internet and a web browser with JavaScript enabled. Internet Explorer 5.01 or above is recommended as the web browser.


The School provides a platform for online services for a selected range of products it offers. While every effort is made to ensure timeliness and accuracy of information contained in this website, such information and materials are provided "as is" without express or implied warranty of any kind. In particular, no warranty or assurance regarding non-infringement, security, accuracy, fitness for a purpose or freedom from computer viruses is given in connection with such information and materials.

The School (and its respective employees and subsidiaries) is not liable for any loss or damage in connection with any online payments made by you by reason of (i) any failure, delay, interruption, suspension or restriction of the transmission of any information or message from any payment gateways of the relevant banks and/or third party merchants for processing credit/debit/smart card or other payment facilitation mechanism; (ii) any negligence, mistake, error in or omission from any information or message transmitted from the said payment gateways; (iii) any breakdown, malfunction or failure of those gateways in effecting online payment service or (iv) anything arisen out of or in connection with the said payment gateways, including but not limited to unauthorised access to or alternation of the transmission of data or any unlawful act not permitted by the law.

Payment Method
1. Cash or EPS

Course fees can be paid by cash or EPS at any HKU SPACE enrolment counters.

2. Cheque or bank draft

Course fees can also be paid by crossed cheque or bank draft made payable to “HKU SPACE”. Please specify theprogramme title(s) for application and applicant’s name. You may either:

  • bring the completed form(s), together with the appropriate course or application fees in the form of a cheque, and any required supporting documents to any of the HKU SPACE enrolment centres;
  • or mail the above documents to any of the HKU SPACE enrolment centres, specifying “Course Application” on the envelope. HKU SPACE will not be responsible for any loss of payment sent by mail.
3. VISA/MasterCard

Applicants may also pay the course fee by VISA or MasterCard, including the “HKU SPACE MasterCard”, at anyHKU SPACE enrolment centres. Holders of the HKU SPACE MasterCard can enjoy a 10-month interest-freeinstalment period for courses with a tuition fee worth a minimum of HK$2,000; however, the course applicant must also be the cardholder himself/herself. For enquiries, please contact our staff at any enrolment centres.

4. Online payment

The course fees of all open admission courses (course enrolled on first come, first served basis) and selected award-bearing programmes can be settled by using PPS via the Internet. Applicants may also pay the relevant course fees by VISA or MasterCard online. Please refer to the Online Services page on the School website.


  1. For general and short courses, applicants may be required to pay the course fee in cash or by EPS, Visa or MasterCard if the course is to start shortly.

  2. Fees paid are not refundable except under very exceptional circumstances (e.g. course cancellation due to insufficient enrolment), subject to the School’s discretion. In exceptional cases where a refund is approved, fees paid by cash, EPS, cheque or PPS (for online payment only) will normally be reimbursed by a cheque, and fees paid by credit card will normally be reimbursed to the payment cardholder’s credit card account.

  3. In addition to the published fees, there may be additional costs associated with individual programmes. Please refer to the relevant course brochures or direct any enquiries to the relevant programme team for details.
  4. Fees and places on courses cannot be transferred from one applicant to another. Once accepted onto a course, the student may not change to another course without approval from HKU SPACE. A processing fee of HK$120 will be levied on approved transfers.
  5. Receipts will be issued for fees paid but HKU SPACE will not be responsible for any loss of receipt sent by mail.
  6. For additional copies of receipts, please send a stamped, self-addressed envelope with a completed form and a crossed cheque for HK$30 per copy made payable to ‘HKU SPACE’. Such copies will only normally be issued at the end of a course.