Executive Workshop “The Magic of Storytelling Skills with Data” - HKU SPACE: Innovation, Creativity and Entrepreneurship, Data Science courses
Class arrangement during COVID-19

The COVID-19 situation may still be fluid and constantly affect class arrangements in the coming months. The health and safety of our students will always be our top priority. To ensure that students’ academic progress is not affected, the School may substitute face-to-face classes with online teaching if necessary in the event that face to-face classes cannot be held. Our respective Programme Teams will contact the students concerned with details of such arrangements as necessary.

Close special announcement
Main content start

Executive Workshop “The Magic of Storytelling Skills with Data”
行政人員工作坊 : 用數據說故事的技巧

Course Code
Application Code
Study mode
Start Date
27 Feb 2021 (Sat)
2 days
English supplemented with Cantonese
Course Fee
HK$3,800 per programme
Apply NOW!

In today’s era of digital and analytics, business decision is made by referring to different analytics. Insights from machine learning and big data analytics will have to be shared with senior management and key stakeholders to maximize business impacts. 





This Executive Workshop aims to provide the basic concept of machine learning, data and analytics and the importance of analytics storytelling in the world today. This programme also equips storytelling skills to generate effective data visual and effective presentation. By exploring various real-life case studies of machine learning and big data, students can shape ideas into a structured way to engage different audiences in the stories.

On completion of the programme, students should be able to:

  1. Design a strategy for communicating story with data to create high-impact reports and presentations
  2. Formulate problem statement and prepare an effective data analysis request
  3. Perform basic data analysis to create data visualization
  4. Create effective analytics visuals in students’ daily work
  5. Improve analytics presentations through storytelling


  • Middle-to-senior business executives and managers in all sectors and industries
  • Team leaders and unit heads
  • Business analysts and data scientists
  • Training and Development professionals
  • IT and R&D professionals
  • Entrepreneurs and Start-ups


​We also offer customised corporate training workshop. You are most welcome to contact us at 2867 8318 for details.
This course is eligible for RTTP (Reindustrialisation and Technology Training Programme) subsidy application. Company can apply and complete the form through RTTP website before the commencement date (i.e. 14 November). Terms and conditions applied, please refer to RTTP website.

Course Title

Course Fee per Trainee

Approved Training Grant
per Trainee (HK$)

Course Fee after RTTP subsidy


Executive Workshop “The Magic of Storytelling Skills with Data”












Introduction to Data and Analytics

  • Key challenges in today’s digital and analytics and the importance of data analytics
  • Real-life examples of machine learning and big data and the related implications
  • Potential difficulties in communicating to management effectively and explaining the concept of data with illustration of data model commonly used 


Use of Visuals

  • Basic concept of data visualization and typical tools for visualization creation, e.g. Excel, Cognos, Tableau, Qlik, and Power BI
  • Explain the typical development process of data visualization and share different kinds of visualization, e.g. use of text, tables, charts
  • General guidelines of performing data analysis to generate different basic analytics to support recommendation


Design Principle of Data Visualization and Presentation Skills 

  • Design principle of data visualization by introducing the concept of proximity, similarity, and enclosure
  • The importance of visual formatting and positioning through some real-life examples  
  • General principles of creating data visualization to support management presentation


Storyboarding and Storytelling

  • The importance of storytelling and the major reasons of using storytelling approach to present data analytics
  • Observation of data patterns from the visuals and practice to create a storyboard in analytics presentation
  • Ways of generating insights and ideas from data and choosing different effective visuals to support storytelling


Practicing and Putting All it Together

  • Power of storytelling and share various examples of successful storytelling with data
  • Major tips to creating impactful presentations with data

Empirical case-studies in Hong Kong and around the world will be drawn for discussion and analysis when delivering the above topics.




Dr Lawson Law

Lawson law


Dr Law has held senior management positions in large corporations for over 20 years i.e. Hang Seng Bank Limited and MTR Corporation. He is keen to share his experience in Machine Learning and Data analysis. He has obtained Doctorate Degree in Engineering and Master of Science Degree in Information Systems from The Hong Kong Polytechnic University, and a Bachelor Degree in Quantitative Analysis for Business from City University of Hong Kong. His research area is related to CRM and Machine Learning.




A STATEMENT OF ATTENDANCE from HKU SPACE will be issued to all students who have successfully completed the workshop.



Two Saturdays:

27 Feb 2020 (Sat), 10:00am - 6:30pm (7.5 hours)
6 Mar 2020 (Sat), 10:00am - 6:30pm (7.5 hours)

Application Code 1870-2219NW Apply Online Now
Start Date 27 Feb 2021 (Sat)
Apply Online Now

Days / Time
  • Saturday, 10:00am - 6:30pm (an hour of lunch break)
  • HKU SPACE Learning Centre (Hong Kong Island)

Applicants should hold:

  • a bachelor’s degree awarded by a recognized university or equivalent or
  • an Advanced Diploma or Higher Diploma / Associate Degree, and have at least 2 years of relevant working experience
  • Applicants with other equivalent qualifications will also be considered on individual merits.
Course Fee
  • Course Fee : HK$3,800 per programme

Online Application Apply Now

Application Form Download Application Form

Enrolment Method

HKU SPACE provides 24-hour online application and payment service for students to make enrolment for most open admission courses (courses enrolled on first come, first served basis) and selected award-bearing programmes via the Internet.  Applicants may settle the payment by using either PPS, VISA or Mastercard online.

  1. Complete the online application form

    Applicant may click the icon Apply Now on the top right hand corner of the programme/course webpage to make online application, and then follow the instructions to fill in the online application form.

    Some programmes/courses may be admitted by selection, and may require applicants to provide electronic copy of any required documents (e.g. proof of qualification) as indicated on the programme/course webpage.  Only file format in doc, docx, jpg and pdf are supported. 

  2. Make Online Payment

    Pay the programme/course fees by either using:

    PPS via Internet - You will need a PPS account and a PPS Internet password. For information on how to open a PPS account and how to set up a PPS Internet password, please visit http://www.ppshk.com.

    *Credit Card Online Payment - Course fees can be paid by VISA or MasterCard including the “HKU SPACE MasterCard”.

    *HKU SPACE MasterCard cardholders who wish to enjoy 10-month interest free instalment scheme must pay  their tuition fees in person at any our HKU SPACE Enrolment Centres.

To know more about online enrolment and payment, please refer to the user guide of Online Enrolment and Payment:


In Person / Mail

For first time enrolment

  1. For first come, first served short courses, complete the Application for Enrolment Form SF26 and bring or post the completed form(s), together with the appropriate application/course fee(s) and any required supporting documents to any of the HKU SPACE enrolment centres.  
  2. Award-bearing and professional courses may require other information. Forms are usually available at the enrolment centres or on request from programme staff. Bring or post the completed form(s), together with the appropriate application/course fee(s) and any required supporting documents to any of the HKU SPACE enrolment centres.

For continuing enrolment in the same course

A. In person or by post
  1. The standard ‘Enrolment/Payment Slip’ is designed for students of award-bearing programmes or remaining programmes in a suite of programmes requiring continuing enrolment and it applies to most programmes.
  2. Students should complete the “Enrolment/Payment Slip” which will be made available by relevant programme staff and return the slip to any HKU SPACE enrolment centre or post it to the relevant programme staff with appropriate fee payment.
B. Online

Selected programmes offer online continuing enrolment service. Programme staff will inform students if they offer this service and offer further enrolment details.

If you are in doubt about the procedures, please check the individual course details, or contact our programme staff or enrolment centres. 

Please note the followings for programme/course enrollment:

  1. To make an application online, you will need a computer with connection to the Internet and a web browser with JavaScript enabled. Internet Explorer 5.01 or above is recommended for the web browser.
  2. Applicants should not leave the online application idle for more than 10 minutes.  Otherwise, applicants must restart the application process.
  3. Only S-MILES and Early Bird Discount are supported in Online Applicants (Application).  To enjoy other types of discount, please visit one of our enrolment centres.
  4. During the online application process, asynchronous application and payment submission may occur.  Successful payment may not guarantee successful application.  In case of unsuccessful submission, our programme staff will contact you shortly.
  5. Applicants are reminded that they should only apply for the same programme/course once through counter or online application.
  6. For online enrolment, payment confirmation page would be displayed after payment has been made successfully.  In addition, a confirmation email would also be sent to your email account.  You are advised to keep your payment confirmation for future enquiries.
  7. Fees paid are not refundable except as statutorily provided or under very exceptional circumstances (e.g. course cancellation due to insufficient enrolment).
  8. If admission is by selection, the official receipt is not a guarantee that your application has been accepted.  We will inform you of the result as soon as possible after the closing date for application.  Unsuccessful applicants will be given a refund of programme/course fee if already paid.


The School provides a platform for online services for a selected range of products it offers. While every effort is made to ensure timeliness and accuracy of information contained in this website, such information and materials are provided "as is" without express or implied warranty of any kind. In particular, no warranty or assurance regarding non-infringement, security, accuracy, fitness for a purpose or freedom from computer viruses is given in connection with such information and materials.

The School (and its respective employees and subsidiaries) is not liable for any loss or damage in connection with any online payments made by you by reason of (i) any failure, delay, interruption, suspension or restriction of the transmission of any information or message from any payment gateways of the relevant banks and/or third party merchants for processing credit/debit/smart card or other payment facilitation mechanism; (ii) any negligence, mistake, error in or omission from any information or message transmitted from the said payment gateways; (iii) any breakdown, malfunction or failure of those gateways in effecting online payment service or (iv) anything arisen out of or in connection with the said payment gateways, including but not limited to unauthorised access to or alternation of the transmission of data or any unlawful act not permitted by the law.

Payment Method
1. Cash, EPS  or WeChat Pay

Coourse fees can be paid by cash, EPS or WeChat Pay at any HKU SPACE Enrolment Centres.

2. Cheque or Bank draft

Course fees can also be paid by crossed cheque or bank draft made payable to “HKU SPACE”. Please specify the programme title(s) for application and the applicant’s name.. You may either:

  • bring the completed form(s), together with the appropriate course or application fees in the form of a cheque, and any required supporting documents to any of the HKU SPACE enrolment centres;
  • or mail the above documents to any of the HKU SPACE Enrolment Centres, specifying  “Course Application” on the envelope.  HKU SPACE will not be responsible for any loss of payment sent by mail.
3. VISA/MasterCard

Applicants may also pay the course fee by VISA or MasterCard, including the “HKU SPACE MasterCard”, at any HKU SPACE enrolment centres. Holders of the HKU SPACE MasterCard can enjoy a 10-month interest-free instalment period for courses with a tuition fee worth a minimum of HK$2,000; however, the course applicant must also be the cardholder himself/herself. For enquiries, please contact our staff at any enrolment centres.

4. Online payment

The course fees of all open admission courses (courses enrolled on first come, first served basis) and selected award-bearing programmes can be settled by using PPS via the Internet. Applicants may also pay the relevant course fees by VISA or MasterCard online. Please refer to the Online Services for details.


  • For general and short courses, applicants may be required to pay the course fee in cash or by EPS, WeChat Pay, Visa or MasterCard if the course is to start shortly.
  • Fees paid are not refundable except under very exceptional circumstances (e.g. course cancellation due to insufficient enrolment), subject to the School’s discretion. In exceptional cases where a refund is approved, fees paid by cash, EPS, WeChat Pay, cheque or PPS (for online payment only) will normally be reimbursed by a cheque, and fees paid by credit card will normally be reimbursed to the payment cardholder's credit card account.
  • In addition to the published fees, there may be additional costs associated with individual programmes. Please refer to the relevant course brochures or direct any enquiries to the relevant programme team for details.
  • Fees and places on courses cannot be transferrable from one applicant to another. Once accepted onto a course, the student may not change to another course without approval from HKU SPACE. A processing fee of HK$120 will be levied on each approved transfer.
  • Receipts will be issued for fees paid but HKU SPACE will not be repsonsible for any loss of receipt sent by mail.
  • For additional certification, please submit a completed form, a sufficiently stamped and self-addressed envelope, and a crossed cheque for HK$30 per copy made payable to "HKU SPACE" to any of our enrolment centres.