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Social SciencesMedia & Communication

Postgraduate Diploma in Digital Media

Course Code
Application Code

Study mode
Start Date
28 Apr 2018 (Sat)
Next intake(s)
Around 12 months
Course Fee
HK$43,800 per programme
For Enquiries and Personal Consultation, please call 3762-0868 or email to

This programme aims to provide a broad-based education that prepares students to be digital media and broadcasting professionals who can incorporate various skills and practices across different media platforms such as television, the Internet and mobile phones. Students will learn to express their visions and visualise their ideas on screen through practical training on writing, directing, cinematography, sound and editing.

This programme is a strategic initiative to meet the emerging needs of the digital media and broadcasting industry, in both the traditional one and the growing ones like Webcasting and mobile TV.

  • focuses on the technical, social and cultural competencies required to transfer media in different platforms and convergence environments.
  • trains students to visualize their ideas on screen through practical training on writing, directing, cinematography, sound and editing.

*Non-local residents, including Mainland Chinese, who are interested in this programme, please contact the programme team for more information. 



Module Outline

Contemporary Studies in Media and Communication

This module explores the fundamental concepts and major theories within contemporary media and communication studies, which will provide the foundation for students to analyse the impacts of media and communication on society. It provides students with fundamental and essential knowledge in the disciplines with an aim to prepare students to become resourceful leaders in the rapidly evolving media and communication industries.

Visual Communication

Visual components and structure, while shaping the overall style of a piece of work, have a great impact on audience reception. This module will provide an in-depth exploration of the basic visual components and visual structure; and how the visual structure relates to narrative and story structure. The photographic uses in the digital age and the relationship between image and imagination will also be examined.

Advertising in New Media

With the advent in media and communication technologies, advertising is no longer limited in the traditional media platforms, but extended to new media platforms, such as Internet and mobile TV. This module, as a response to this emerging trend, will discuss the fundamental advertising principles and the role of advertising in new media. Creative strategies to formulate social media advertising and new media advertising campaign will also be the emphasis. It will discuss how to create an effective and attractive advertising campaign for the target markets and potential ethical issues with an aims to prepare students to become a professionals in this field.

Digital Media and Broadcasting

This module will discuss the history, development, operation, organization and philosophy of the broadcasting industry in Asia. Digital media’s changing position as a cultural, social, political and industrial force as well as the impact of new technologies will also be examined. Students will be equipped with the latest knowledge and insight of the evolving media industries.

Media Programming and Management

Fundamental concepts and knowledge of media programming and management will be discussed in this module. The economic pressures, industries practices, technological shifts and regulatory policies that shape the Asian media industry will also be examined. Students will be trained to be a resourceful professional in the media industry who can manage the planning, operation and programming of the media and broadcasting industry.


In order to create a piece of successful screenplay, students will learn the basic structure of storytelling and the differences between writing for the screen and other platforms. This module will also emphasize on impressing the audiences through dramatization, creation of memorable characters and compelling themes. Through in-depth exploration and continuous practice, students will be able to create the screenplay that expresses their vision on screen.

Digital Video Workshop

As a wrap-up module for the whole programme, this module provides a valuable chance for students to apply what they learnt into practice by creating their own video. They will learn how to express their visions through sounds and images for different media platforms. This module will also discuss the importance of the three stages of production and the technical skills including cinematography, lighting, sound recordings and editing, that will help students to visualise their ideas on screen.

Remarks: Course sequences are subject to change. 


Days / Time
  • Saturday, 2:00pm - 5:00pm and/or 6:00pm - 9:00pm (Sun/weekday evenings classes might be conducted in some special occasions.)
  • Hong Kong Island side Learning Centres

Applicants shall:

    1. hold a bachelor’s degree awarded by a recognized university; OR
    2. hold a professional qualification(s) in related industries; and five years of relevant work experience;


  1. have a good command of English. If the degree or equivalent qualification is from an institution where the language of teaching and assessment is not English, applicants shall provide evidence of English proficiency, such as:
    1.  an overall band of 6.0 or above with no subtests lower than 5.5 in the IELTS; or
    2. a score of 550 or above in the paper-based TOEFL, or a score of 213 or above in the  
    3. computer-based TOEFL, or a score of 80 or above in the internet-based TOEFL; or
    4. HKALE Use of English at Grade E or above; or
    5. HKDSE Examination English Language at Level 3 or above; or 
    6. equivalent qualifications.

Applicants with other qualifications will be considered on individual merit. 

Application Fee

HK$150 (Non-refundable)

Course Fee
  • Course Fee : HK$43,800 per programme (To be paid in two instalments, non-refundable and subject to change without prior notice. Admin charge apply to course withdrawal.)
  • The CEF Institution Code of HKU SPACE is 100

CEF SectorCreative Industries

CEF Courses
Postgraduate Diploma in Digital Media
COURSE CODE 28G09633-8 FEES $43,800 ENQUIRY 3762-0868
Continuing Education Fund Continuing Education Fund
This programme has been included in the list of CEF reimbursable programmes. Application for CEF has to be made before commencement of the programme.

Application Form Download Application Form

Enrolment Method

Please send all the following documents to Ms. Chan at Room 11/F, Fortress Tower, 250, King's Road, North Point, HK. by post or submit through one of our enrolment counters in person:

  • Duly completed HKU SPACE application form (SF26);
  • Copies of academic certificates;
  • A 500-word letter outlining the applicant's education, training and working experience, and saying how he/she would benefit from the programme;
  • Resume;
  • A crossed cheque for HK$150 made payable to "HKU SPACE";
  • A copy of HKID card or passport.

Payment Method
1. Cash or EPS

Course fees can be paid by cash or EPS at any HKU SPACE enrolment counters.

2. Cheque or bank draft

Course fees can also be paid by crossed cheque or bank draft made payable to “HKU SPACE”. Please specify theprogramme title(s) for application and applicant’s name. You may either:

  • bring the completed form(s), together with the appropriate course or application fees in the form of a cheque, and any required supporting documents to any of the HKU SPACE enrolment centres;
  • or mail the above documents to any of the HKU SPACE enrolment centres, specifying “Course Application” on the envelope. HKU SPACE will not be responsible for any loss of payment sent by mail.
3. VISA/MasterCard

Applicants may also pay the course fee by VISA or MasterCard, including the “HKU SPACE MasterCard”, at anyHKU SPACE enrolment centres. Holders of the HKU SPACE MasterCard can enjoy a 10-month interest-freeinstalment period for courses with a tuition fee worth a minimum of HK$2,000; however, the course applicant must also be the cardholder himself/herself. For enquiries, please contact our staff at any enrolment centres.

4. Online payment

The course fees of all open admission courses (course enrolled on first come, first served basis) and selected award-bearing programmes can be settled by using PPS via the Internet. Applicants may also pay the relevant course fees by VISA or MasterCard online. Please refer to the Online Services page on the School website.


  1. For general and short courses, applicants may be required to pay the course fee in cash or by EPS, Visa or MasterCard if the course is to start shortly.

  2. Fees paid are not refundable except under very exceptional circumstances (e.g. course cancellation due to insufficient enrolment), subject to the School’s discretion. In exceptional cases where a refund is approved, fees paid by cash, EPS, cheque or PPS (for online payment only) will normally be reimbursed by a cheque, and fees paid by credit card will normally be reimbursed to the payment cardholder’s credit card account.

  3. In addition to the published fees, there may be additional costs associated with individual programmes. Please refer to the relevant course brochures or direct any enquiries to the relevant programme team for details.
  4. Fees and places on courses cannot be transferred from one applicant to another. Once accepted onto a course, the student may not change to another course without approval from HKU SPACE. A processing fee of HK$120 will be levied on approved transfers.
  5. Receipts will be issued for fees paid but HKU SPACE will not be responsible for any loss of receipt sent by mail.
  6. For additional copies of receipts, please send a stamped, self-addressed envelope with a completed form and a crossed cheque for HK$30 per copy made payable to ‘HKU SPACE’. Such copies will only normally be issued at the end of a course.