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BusinessMarketing & Branding

Professional Certificate in Marketing

Course Code
Application Code

Study mode
Start Date
13 Nov 2017 (Mon)
Next intake(s)
8 months to 12 months
How to Apply
Deadline on 31 Oct 2017 (Tue)
28678325 / 28678302

HKU SPACE offers Professional Certificate in Marketing (hereafter ‘The Programme”) to adult learners. The programme provides theoretical concepts of marketing and the knowledge of business economics and sales management. The programme is recognized by the Hong Kong Institute of Marketing (hereafter ‘HKIM’)


Programme Objectives

The programme aims to provide students with a foundation in marketing and its integration with other important functional business units such as economics and sales management. Students may also choose to progress into the Professional Diploma in Marketing programme to become an Affiliate Member of HKIM.

Programme Features

  • Experiential Learning is adopted in the teaching of the Programme.
  • Interactive activities with students centric such as cases study, video with discussion, debate, are conducted in classes .
  • Asian-focused curriculum reflecting local trends and issues.
  • Face-to-face teaching by experienced and qualified lecturers.
  • Strong connection with the industry with marketing seminars and experience sharing forums organized by HKU SPACE and HKIM.
  • NOV 2017 INTAKE




The Professional Certificate in Marketing programme comprises of  three modules to be completed in 8 months (max 12 months) on a part-time basis.

Programme Content

  • Principles  of Marketing
  • Business Economics
  • Selling and Sales Management

Programme Intended Learning Outcomes

On completion of the programme, students should be able to:

  • critically evaluate fundamentals that are core to the discipline of marketing;
  • apply knowledge of business economics to effective planning of marketing strategies and tactics; and
  • analyse the role of personal selling in an organization and the practices contributing to the success of personal selling.

Assessment and Awards

  • Assessment is based on coursework (40%) and examinations (60%).
  • Upon successful completion of this programme, students may progress to the Professional Diploma in Marketing programme.
  • Holders of the Professional Diploma in Marketing may apply for University of Hull’s BA(Hons) Marketing / Marketing and Management programme.
  • Holders of the Professional Diploma in Marketing may apply for Edinburgh Napier University’s BA (Hons) in Festival and Event Management programme.
  • Holders of the Professional Diploma in marketing meet the education requirements for Associate Membership of HKIM.



Applicants shall:

1.     have gained in the HKALE Grade E in 2 subjects; or

2.     have gained in the HKDSE Examination Level 2 in 5 subjects including English Language and 1 year of relevant work experience;or

3.     have gained in the HKCEE Grade E in 4 subjects, and Level 2 in English Language or equivalent, and have 2 years of relevant work experience; or

4.     be aged at least 21 or above with 3 years of relevant work experience.

Applicants with other equivalent qualifications and relevant work experience will be considered on individual merits.

Application Fee

HK$150 non-refundable

Course Fee
  • HK$3,850 per module (for Principles of Marketing and Business Economics)
  • HK$2,380 per module (for Selling and Sales Management)
  • The CEF Institution Code of HKU SPACE is 100

CEF SectorBusiness Services

CEF Courses
Principles of Marketing (Module from Professional Certificate in Marketing)
COURSE CODE 21Z09891-8 FEES $3,850 ENQUIRY 2867-8325
Business Economics (Module from Professional Certificate in Marketing)
COURSE CODE 21Z09892-6 FEES $3,850 ENQUIRY 2867-8325
Continuing Education Fund reimbursable programme Continuing Education Fund reimbursable programme (selected modules only)
Some modules of this programme have been included in the list of CEF reimbursable programmes. Application for CEF has to be made before commencement of the modules.

Application Form Download Application Form

Enrolment Method

We provide online application and payment service for students to make enrolment via the Internet. Enrolment will be confirmed once students have made the payment online by using either PPS or credit card.

For first-come, first-served courses:
  1. Complete the online application form
    Click the "Apply Now" button on the top right hand corner of the course webpage to make online application. Follow the instructions to fill-in the online application form.
  2. Make Online Payment
    Pay the course fees by either using

    PPS via Internet - You will need a PPS account and a PPS Internet password. For information on how to open a PPS account and how to set up a PPS Internet password, please visit

    Credit Card Online Payment - Course fees can be paid by VISA or MasterCard via a secure online payment gateway for all first-come, first-served courses.

For award-bearing programmes:

Selected award-bearing programmes also provide online enrolment and payment service for its students.

If your programme accepts online enrolment and payment, a re-enrolment icon will be shown on the course webpage. Click the icon and follow the instructions to perform online enrolment and payment. You will receive relevant information from the programme team nearer the time of enrolment.

You may click here directly to access the online enrolment and payment service.

Please note the followings:

  1. Admission is on a first-come, first-served basis. Enrolment will be confirmed once you have made the payment online. You will receive a payment confirmation after payment has been made successfully. You are advised to keep your payment confirmation for future enquiries.
  2. Fees paid are not refundable except as statutorily provided or under very exceptional circumstances.
  3. To make an application online, you will need a computer with connection to the Internet and a web browser with JavaScript enabled. Internet Explorer 5.01 or above is recommended as the web browser.


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The School (and its respective employees and subsidiaries) is not liable for any loss or damage in connection with any online payments made by you by reason of (i) any failure, delay, interruption, suspension or restriction of the transmission of any information or message from any payment gateways of the relevant banks and/or third party merchants for processing credit/debit/smart card or other payment facilitation mechanism; (ii) any negligence, mistake, error in or omission from any information or message transmitted from the said payment gateways; (iii) any breakdown, malfunction or failure of those gateways in effecting online payment service or (iv) anything arisen out of or in connection with the said payment gateways, including but not limited to unauthorised access to or alternation of the transmission of data or any unlawful act not permitted by the law.

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