Professional Diploma in Marketing (CEF) - HKU SPACE: Marketing Communications and Branding, Digital and Social Media Marketing courses
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Marketing & HospitalityMarketing Communications and Branding

Professional Diploma in Marketing

CEF Reimbursable Course (selected modules only)

CEF Reimbursable Course (selected modules only)

Hong Kong Institute of Marketing
Awarded by
Hong Kong Institute of Marketing
Course Code
Application Code

Study mode
Start Date
To be advised
Next intake(s)
1 year to 2 years
How to Apply
Deadline on 14 Jun 2019 (Fri)
28678499 / 29107616

HKU SPACE offers Professional Diploma in Marketing (hereafter ‘The Programme”) to adult learners. The programme provides theoretical concepts and the latest industry insights of marketing for the students. It aims to prepare students to succeed in marketing career in the aspects of digital marketing and social media, services marketing, events management, marketing communications, and marketing management. The programme is recognized by the Hong Kong Institute of Marketing (hereafter ‘HKIM’).

Programme Objectives

The programme aims to provide students with a solid foundation in the academic discipline of marketing and the opportunity to develop practical skills in the field of marketing.

Programme Features

  • Experiential Learning is adopted in the teaching of the Programme.
  • Interactive activities with students centric such as cases study, video with discussion, debate, are conducted in classes .
  • Asian-focused curriculum reflecting local trends and issues.
  • Face-to-face teaching by experienced and qualified lecturers.
  • Strong connection with the industry with marketing seminars and experience sharing forums organized by HKU SPACE and HKIM.
  • Articulation to various degree programmes in Marketing and Events Management.
  • Graduates reported satisfactory job offers and career advancement in both private and public sectors.

QF level 4 logo


Application Deadline: 14 JUN 2019


The Professional Diploma in Marketing programme comprises of the following six modules that can be completed in 1 year (max 2 years) on a part-time basis.

Programme Structure


Professional Diploma in Marketing          


Common Modules

  • Marketing Management
  • Consumer Behaviour
  • Marketing Communications
  • Digital and Social Media Marketing

Public Relations and Events Management Stream

  • Public Relations
  • Events Management


Services and Not-for-profit Marketing Stream

  • Services Marketing
  • Non-Profit Marketing



Programme Intended Learning Outcomes


On completion of the programme, students should be able to:

  • apply the concept, theories and principles of marketing in the markeing planning and events management process for a variety of organizational contexts and sectors;
  • analyze the trends, social, psychological and cultural influences that impact on marketing and consumer buying behaviour;
  • formulate and apply effective marketing strategies in the marketing of products and services;
  • plan and produce an effective marketing communications plan incorporating digital tools and activities to achieve organisational and marketing objectives;
  • plan, implement and manage business and marketing events for a variety of sectors.

Assessment and Awards

  • Assessment is based on coursework (40%) and examinations (60%).
  • Holders of the Professional Diploma in Marketing may apply for University of Hull’s BA(Hons) Marketing / Marketing and Management programme.
  • Holders of the Professional Diploma in Marketing may apply for Edinburgh Napier University’s BA (Hons) in Festival and Event Management programme.
  • Holders of the Professional Diploma in marketing meet the education requirements for Associate Membership of HKIM.       
Application Code 1675-MK037A -

To qualify for admission to the Professional Diploma programme, applicants shall:

  • hold a Diploma/Advanced Diploma awarded by a recognised institution; or
  • hold a Professional Certificate in Marketing awarded within the HKU system through HKU SPACE or equivalent.
  • Applicants with other equivalent qualifications and relevant work experience will be considered on individual merit.
Application Fee

HK$150 non-refundable

Course Fee
  • HK$3,950 per module (for Consumer Behaviour and Marketing Communications)
  • HK$3,400 per module (for all modules except Consumer Behaviour and Marketing Communications)
  • The CEF Institution Code of HKU SPACE is 100

CEF SectorBusiness Services

CEF Courses
Consumer Behaviour (Module from Professional Diploma in Marketing)
COURSE CODE 21Z09893-4 FEES $3,900 ENQUIRY 2867-8325
Marketing Communications (Module from Professional Diploma in Marketing)
COURSE CODE 21Z09894-2 FEES $3,900 ENQUIRY 2867-8325
Marketing Management (Module from Professional Diploma in Marketing programme)
COURSE CODE 21Z02581-3 FEES $3,350 ENQUIRY 2867-8325
Digital and Social Media Marketing (Module from Professional Diploma in Marketing)
COURSE CODE 21Z10138-2 FEES $3,350 ENQUIRY 2867-8325 / 2867-8302
Public Relations (Module from Professional Diploma in Marketing)
COURSE CODE 21Z10137-4 FEES $3,350 ENQUIRY 2867-8325 / 2867-8302
Events Management (Module from Professional Diploma in Marketing)
COURSE CODE 21Z10136-6 FEES $3,350 ENQUIRY 2867-8325 / 2867-8302
Service Marketing (Module from Professional Diploma in Marketing)
COURSE CODE 21Z10135-8 FEES $3,350 ENQUIRY 2867-8325 / 2867-8302
Continuing Education Fund Reimbursable Course Continuing Education Fund Reimbursable Course (selected modules only)
Some modules of this course have been included in the list of reimbursable courses under the Continuing Education Fund.

The Professional Diploma in Marketing is collaborated with Hong Kong Institute of Marketing. 

Hong Kong Institute of Marketing (HKIM) was founded in 1982. It is the ONLY non-profit making and independent professional body for marketers of Hong Kong. 

HKIM has been active in promoting marketing practices and issues in Hong Kong. It is also a promoter of marketing expertise, standards, ethics and knowledge through its activities, training and education programmes.

HKIM is a Founding Member of Continuing Professional Development (CPD) Alliance and the Asia Marketing Federation. 

HKIM logo

Application Form Download Application Form

Enrolment Method

HKU SPACE provides 24-hour online application and payment service for students to make enrolment for most open admission courses (courses enrolled on first come, first served basis) and selected award-bearing programmes via the Internet.  Applicants may settle the payment by using either PPS, VISA or Mastercard online.

  1. Complete the online application form

    Applicant may click the icon Apply Now on the top right hand corner of the programme/course webpage to make online application, and then follow the instructions to fill in the online application form.

    Some programmes/courses may be admitted by selection, and may require applicants to provide electronic copy of any required documents (e.g. proof of qualification) as indicated on the programme/course webpage.  Only file format in doc, docx, jpg and pdf are supported. 

  2. Make Online Payment

    Pay the programme/course fees by either using:

    PPS via Internet - You will need a PPS account and a PPS Internet password. For information on how to open a PPS account and how to set up a PPS Internet password, please visit

    Credit Card Online Payment - Course fees can be paid by VISA or Mastercard including the “HKU SPACE Mastercard”.

To know more about online enrolment and payment, please refer to the user guide of Online Enrolment and Payment:


In Person / Mail

For first time enrolment

Applicants must provide all the required information on the application form and any additional information as required after the intial application assessment. Otherwise the School may not be able to process the admission/enrolment further.

  1. For first come, first served short courses, complete the Application for Enrolment Form SF26 and bring or post the completed form(s), together with the appropriate application/course fee(s) and any required supporting documents to any of the HKU SPACE enrolment centres.  
  2. Award-bearing and professional courses may require other information. Forms are usually available at the enrolment centres or on request from programme staff. Bring or post the completed form(s), together with the appropriate application/course fee(s) and any required supporting documents to any of the HKU SPACE enrolment centres.

For continuing enrolment in the same course

In person or by post
  1. The standard ‘Enrolment/Payment Slip’ is designed for students of award-bearing programmes or remaining programmes in a suite of programmes requiring continuing enrolment and it applies to most programmes.
  2. Students should complete the “Enrolment/Payment Slip” which will be made available by relevant programme staff and return the slip to any HKU SPACE enrolment centre or post it to the relevant programme staff with appropriate fee payment.

If you are in doubt about the procedures, please check the individual course details, or contact our programme staff or enrolment centres. 

Please note the followings for programme/course enrollment:

  1. To make an application online, you will need a computer with connection to the Internet and a web browser with JavaScript enabled. Internet Explorer 5.01 or above is recommended for the web browser.
  2. Applicants should not leave the online application idle for more than 10 minutes.  Otherwise, applicants must restart the application process.
  3. Only S-MILES and Early Bird Discount are supported in Online Applicants (Application).  To enjoy other types of discount, please visit one of our enrolment centres.
  4. During the online application process, asynchronous application and payment submission may occur.  Successful payment may not guarantee successful application.  In case of unsuccessful submission, our programme staff will contact you shortly.
  5. Applicants are reminded that they should only apply for the same programme/course once through counter or online application.
  6. For online enrolment, payment confirmation page would be displayed after payment has been made successfully.  In addition, a confirmation email would also be sent to your email account.  You are advised to keep your payment confirmation for future enquiries.
  7. Fees paid are not refundable except as statutorily provided or under very exceptional circumstances (e.g. course cancellation due to insufficient enrolment).
  8. If admission is by selection, the official receipt is not a guarantee that your application has been accepted.  We will inform you of the result as soon as possible after the closing date for application.  Unsuccessful applicants will be given a refund of programme/course fee if already paid.


The School provides a platform for online services for a selected range of products it offers. While every effort is made to ensure timeliness and accuracy of information contained in this website, such information and materials are provided "as is" without express or implied warranty of any kind. In particular, no warranty or assurance regarding non-infringement, security, accuracy, fitness for a purpose or freedom from computer viruses is given in connection with such information and materials.

The School (and its respective employees and subsidiaries) is not liable for any loss or damage in connection with any online payments made by you by reason of (i) any failure, delay, interruption, suspension or restriction of the transmission of any information or message from any payment gateways of the relevant banks and/or third party merchants for processing credit/debit/smart card or other payment facilitation mechanism; (ii) any negligence, mistake, error in or omission from any information or message transmitted from the said payment gateways; (iii) any breakdown, malfunction or failure of those gateways in effecting online payment service or (iv) anything arisen out of or in connection with the said payment gateways, including but not limited to unauthorised access to or alternation of the transmission of data or any unlawful act not permitted by the law.

Payment Method
1. Cash or EPS

Cash or EPS are accepted at any HKU SPACE Enrolment Centres.

2. Cheque or bank draft

Course fees can also be paid by crossed cheque or bank draft made payable to “HKU SPACE”. Please write the programme title(s)  and the applicant’s name on the back of the cheque. You may either:

  • in person by submitting the payment, completed form(s), and required supporting documents to any of our enrolment centres; or
  • by mailing the above documents to any of our enrolment centres, specifying “Course Application” on the envelope. 
3. VISA/MasterCard

Course applicants, who are holders of HKU SPACE Mastercard, can enjoy a 10-month interest-free instalment period for courses of HK$2,000 and over. For enquiries, please contact our enrolment centres.

4. Online payment

Online payment for short courses (first come, first served) and selected award-bearing programmes is available using PPS, VISA or Mastercard. Please refer to the Online Services page on the School website.


  1. For general and short courses, applicants may be required to pay the course fee in cash or by EPS, Visa or Mastercard if the course is to start shortly.
  2. Fees paid are not refundable except under very exceptional circumstances (e.g. course cancellation due to insufficient enrolment), subject to the School’s discretion. In exceptional cases where a refund is approved, fees paid by cash, EPS, cheque or online PPS will be reimbursed by a cheque; fees paid by credit card will be reimbursed to credit card account used for payment.
  3. In addition to the published fees, there may be additional costs associated with individual programmes. Please refer to the relevant course brochures or direct any enquiries to the relevant programme teams for details.
  4. Fees and places on courses are not transferrable. Once accepted onto a course, the student may not change to another course without approval from HKU SPACE. A processing fee of HK$120 will be levied on each approved transfer.
  5. HKU SPACE will not be responsible for any loss of payment, receipt, or personal information sent by mail.
  6. For additional copies of receipts, please submit a completed form, a sufficiently stamped and self-addressed envelope, and a crossed cheque for HK$30 per copy made payable to ‘HKU SPACE’ to any of our enrolment centres. Such copies will normally be issued at the end of a course.