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BusinessMarketing & Branding

Professional Diploma in Marketing

Course Code
Application Code

Study mode
Start Date
15 Nov 2017 (Wed)
Next intake(s)
1 year to 2 years
How to Apply
Deadline on 31 Oct 2017 (Tue)
28678325 / 28678302

HKU SPACE offers Professional Diploma in Marketing (hereafter ‘The Programme”) to adult learners. The programme provides theoretical concepts and the latest industry insights of marketing for the students. It aims to prepare students to succeed in marketing career in the aspects of digital marketing and social media, services marketing, events management, marketing communications, and marketing management. The programme is recognized by the Hong Kong Institute of Marketing (hereafter ‘HKIM’).

Programme Objectives

The programme aims to provide students with a solid foundation in the academic discipline of marketing and the opportunity to develop practical skills in the field of marketing.

Programme Features

  • Experiential Learning is adopted in the teaching of the Programme.
  • Interactive activities with students centric such as cases study, video with discussion, debate, are conducted in classes .
  • Asian-focused curriculum reflecting local trends and issues.
  • Face-to-face teaching by experienced and qualified lecturers.
  • Strong connection with the industry with marketing seminars and experience sharing forums organized by HKU SPACE and HKIM.
  • Articulation to various degree programmes in Marketing and Events Management.
  • Graduates reported satisfactory job offers and career advancement in both private and public sectors.


Application Deadline: 31 OCT 2017


The Professional Diploma in Marketing programme comprises of the following six modules that can be completed in 1 year (max 2 years) on a part-time basis.

Programme Content

  • Marketing Management
  • Consumer Behaviour
  • Services Marketing
  • Marketing Communications
  • Digital and Social Media Marketing
  • Events Management

Programme Intended Learning Outcomes

On completion of the programme, students should be able to:

  • apply the concept, theories and principles of marketing in the markeing planning and events management process for a variety of organizational contexts and sectors;
  • analyze the trends, social, psychological and cultural influences that impact on marketing and consumer buying behaviour;
  • formulate and apply effective marketing strategies in the marketing of products and services;
  • plan and produce an effective marketing communications plan incorporating digital tools and activities to achieve organisational and marketing objectives;
  • plan, implement and manage business and marketing events for a variety of sectors.

Assessment and Awards

  • Assessment is based on coursework (40%) and examinations (60%).
  • Holders of the Professional Diploma in Marketing may apply for University of Hull’s BA(Hons) Marketing / Marketing and Management programme.
  • Holders of the Professional Diploma in Marketing may apply for Edinburgh Napier University’s BA (Hons) in Festival and Event Management programme.
  • Holders of the Professional Diploma in marketing meet the education requirements for Associate Membership of HKIM.       

To qualify for admission to the Professional Diploma programme, applicants shall:

  • hold a Diploma/Advanced Diploma awarded by a recognised institution; or
  • hold a Professional Certificate in Marketing awarded within the HKU system through HKU SPACE or equivalent.
  • Applicants with other equivalent qualifications and relevant work experience will be considered on individual merit.
Application Fee

HK$150 non-refundable

Course Fee
  • HK$3,850 per module (for Consumer Behaviour and Marketing Communications)
  • HK$3,300 per module (for Marketing Management, Services Marketing, Digital and Social Media Marketing and Events Management)
  • The CEF Institution Code of HKU SPACE is 100

CEF SectorBusiness Services

CEF Courses
Marketing Management (Module from Professional Diploma in Marketing programme)
COURSE CODE 21Z02581-3 FEES $3,300 ENQUIRY 2867-8325

Continuing Education Fund

*** Remarks: The course fee has been changed to $3,300 and the CEF amendment is being processed.

Continuing Education Fund reimbursable programme Continuing Education Fund reimbursable programme (selected modules only)
Some modules of this programme have been included in the list of CEF reimbursable programmes. Application for CEF has to be made before commencement of the modules.

Application Form Download Application Form

Enrolment Method

We provide online application and payment service for students to make enrolment via the Internet. Enrolment will be confirmed once students have made the payment online by using either PPS or credit card.

For first-come, first-served courses:
  1. Complete the online application form
    Click the "Apply Now" button on the top right hand corner of the course webpage to make online application. Follow the instructions to fill-in the online application form.
  2. Make Online Payment
    Pay the course fees by either using

    PPS via Internet - You will need a PPS account and a PPS Internet password. For information on how to open a PPS account and how to set up a PPS Internet password, please visit

    Credit Card Online Payment - Course fees can be paid by VISA or MasterCard via a secure online payment gateway for all first-come, first-served courses.

For award-bearing programmes:

Selected award-bearing programmes also provide online enrolment and payment service for its students.

If your programme accepts online enrolment and payment, a re-enrolment icon will be shown on the course webpage. Click the icon and follow the instructions to perform online enrolment and payment. You will receive relevant information from the programme team nearer the time of enrolment.

You may click here directly to access the online enrolment and payment service.

Please note the followings:

  1. Admission is on a first-come, first-served basis. Enrolment will be confirmed once you have made the payment online. You will receive a payment confirmation after payment has been made successfully. You are advised to keep your payment confirmation for future enquiries.
  2. Fees paid are not refundable except as statutorily provided or under very exceptional circumstances.
  3. To make an application online, you will need a computer with connection to the Internet and a web browser with JavaScript enabled. Internet Explorer 5.01 or above is recommended as the web browser.


The School provides a platform for online services for a selected range of products it offers. While every effort is made to ensure timeliness and accuracy of information contained in this website, such information and materials are provided "as is" without express or implied warranty of any kind. In particular, no warranty or assurance regarding non-infringement, security, accuracy, fitness for a purpose or freedom from computer viruses is given in connection with such information and materials.

The School (and its respective employees and subsidiaries) is not liable for any loss or damage in connection with any online payments made by you by reason of (i) any failure, delay, interruption, suspension or restriction of the transmission of any information or message from any payment gateways of the relevant banks and/or third party merchants for processing credit/debit/smart card or other payment facilitation mechanism; (ii) any negligence, mistake, error in or omission from any information or message transmitted from the said payment gateways; (iii) any breakdown, malfunction or failure of those gateways in effecting online payment service or (iv) anything arisen out of or in connection with the said payment gateways, including but not limited to unauthorised access to or alternation of the transmission of data or any unlawful act not permitted by the law.

Payment Method
1. Cash or EPS

Course fees can be paid by cash or EPS at any HKU SPACE enrolment counters.

2. Cheque or bank draft

Course fees can also be paid by crossed cheque or bank draft made payable to “HKU SPACE”. Please specify theprogramme title(s) for application and applicant’s name. You may either:

  • bring the completed form(s), together with the appropriate course or application fees in the form of a cheque, and any required supporting documents to any of the HKU SPACE enrolment centres;
  • or mail the above documents to any of the HKU SPACE enrolment centres, specifying “Course Application” on the envelope. HKU SPACE will not be responsible for any loss of payment sent by mail.
3. VISA/MasterCard

Applicants may also pay the course fee by VISA or MasterCard, including the “HKU SPACE MasterCard”, at anyHKU SPACE enrolment centres. Holders of the HKU SPACE MasterCard can enjoy a 10-month interest-freeinstalment period for courses with a tuition fee worth a minimum of HK$2,000; however, the course applicant must also be the cardholder himself/herself. For enquiries, please contact our staff at any enrolment centres.

4. Online payment

The course fees of all open admission courses (course enrolled on first come, first served basis) and selected award-bearing programmes can be settled by using PPS via the Internet. Applicants may also pay the relevant course fees by VISA or MasterCard online. Please refer to the Online Services page on the School website.


  1. For general and short courses, applicants may be required to pay the course fee in cash or by EPS, Visa or MasterCard if the course is to start shortly.

  2. Fees paid are not refundable except under very exceptional circumstances (e.g. course cancellation due to insufficient enrolment), subject to the School’s discretion. In exceptional cases where a refund is approved, fees paid by cash, EPS, cheque or PPS (for online payment only) will normally be reimbursed by a cheque, and fees paid by credit card will normally be reimbursed to the payment cardholder’s credit card account.

  3. In addition to the published fees, there may be additional costs associated with individual programmes. Please refer to the relevant course brochures or direct any enquiries to the relevant programme team for details.
  4. Fees and places on courses cannot be transferred from one applicant to another. Once accepted onto a course, the student may not change to another course without approval from HKU SPACE. A processing fee of HK$120 will be levied on approved transfers.
  5. Receipts will be issued for fees paid but HKU SPACE will not be responsible for any loss of receipt sent by mail.
  6. For additional copies of receipts, please send a stamped, self-addressed envelope with a completed form and a crossed cheque for HK$30 per copy made payable to ‘HKU SPACE’. Such copies will only normally be issued at the end of a course.
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