The programme guides students through a series of case study units that will help them understand the links between the academic concepts and discussions explored in the degree and how these ideas can be applied using a range of media. This programme is different from others because the practical elements are designed specifically to help students develop their critical thinking - by putting their ideas into practice. They do not just learn what to do and how to do it, they also learn why they are doing it.

This programme is contemporary and cutting edge, focusing on providing students with the knowledge both theoretically and practically to have a successful career in advertising, corporate/ organisational communication, media relations, branding, employee communication, and PR. Students will develop an excellent understanding of communication, advertising and PR principles. Working both on their own and as part of a team, students will also gain transferable skills and develop their confidence in presenting work and ideas to their peers, lecturers and professionals in the industry.

The Bachelor of Arts (Honours) Graphic Design programme aims to provide comprehensive training for those who aspire to become a professional graphic designer. It provides an articulation route for Higher Diploma or Diploma graduates of graphic design or related disciplines from different institutions. It also provides an opportunity for practising designers to further pursue their studies. In this programme students pursue self-directed projects that enable them to work to a professional level in concept development, problem solving, production and presentation. This programme possesses an excellent staff profile. Projects are led by professional designers with extensive experiences in the design industry. Apart from professional design knowledge, staff members are willing to share with students the essential qualities of a successful designer and the latest developments in the design industry.

Bachelor of Arts (Honours) Interior Architecture aims to provide comprehensive training for those who aspire to become a professional interior designer. It provides an articulation route for Higher Diploma or Diploma graduates of interior design or related disciplines from different institutions. It also provides an opportunity for practising designers to further pursue their studies. This programme adopts a project-centred approach to learning that not only provides the opportunity to explore and develop design thinking but also offers a framework within which to promote contextual knowledge and technical presentation skills. This programme possesses an excellent staff profile and is closely connected to the local design industry. Renowned interior design firms such as M. Moser Associates Ltd. and Steve Leung Designers Ltd. have been rendering enormous support to this programme by providing students with internships, visits, seminars or professional comments on projects. Graduates of this programme were also presented with valuable opportunities to work in these large firms, thus guaranteering a good start in their career path.

This programme is designed for those wishing to pursue a range of careers in the private and public sectors. The Bachelor of Arts (Hons) Marketing programme provides students with a thorough knowledge and understanding of both the philosophy and functions of integrated marketing communications and brand management. Students will develop core marketing skills such as analysing consumer behaviour, designing market strategy, developing effective integrated marketing communications plan and formulating advertising and public relations strategies. Students will learn to recognise and respond to the complexities of modern global business environment with a sense of social responsibility.

This programme is designed for those wishing to pursue a range of careers in the private and public sectors. The Bachelor of Arts (Hons) Marketing and Management programme aims to provide students with a thorough knowledge and understanding of both the philosophy and functions of marketing. It also aims to help students acquire up-to-date management practice and experience, develop core marketing and management skills such as designing market strategy and developing persuasive communications.

Prepare for a career in the festival, event and related sectors. This popular programme is designed with strong vocational relevance. You will gain the practical skills to plan, design, market, operate and develop events of different scales, and be able to apply appropriate theories and concepts of event management to practical situations.

This programme offers the opportunity for sub degree graduates or equivalent to pursue a BSc (Honours) degree in Food and Nutrition and develop a career in food and nutritional area.

This hospitality management degree programme is designed to provide a strong vocational theme relevant for a wide range of employment sectors in the hospitality industry. Hospitality embraces a wide range of sectors including: contract catering, hotels, leisure (such as theatres and casinos), licensed retail (pubs and clubs), restaurants and welfare catering. Hospitality continues to be one of the largest growth industries. Its successful management depends on high quality business skills and the ability to provide consumer satisfaction. This programme aims to equip students with appropriate knowledge and understanding of hospitality and to develop their skills needed for employment or further study.

This tourism management degree programme aims to enable students to gain a broad understanding of the development of tourism and have a critical awareness of the issues that underpin best practice in this field. The programme also enables students to meet the changing demands of society and the economy, and develop vocationally relevant managerial skills needed for employment or further study. In particular, students will be able to integrate subject specific knowledge and transferable skills to develop a specialist topic in depth, conduct a research investigation, and effectively report the findings in the Honours Project module.