Speakers' Profile |
Mr. Eddie Booth
Chairman, Leo Burnett Greater China
CEO, Leo Burnett Hong Kong |
Eddie is a rare breed of an agency leader.
Being the only chairman and CEO of an international advertising agency in the Greater China region with a creative background, he has redefined the profile of a company executive, and by integrating his creativity and imagination along with a linear management approach, he is pioneering new ways of running an agency.
An advertising veteran with over 20 years of agency experience in Greater China, Eddie Booth has been instrumental in producing campaigns that have built leadership brands in Hong Kong and China such as P&G, Coca-Cola, McDonald��s, Heineken, Ikea amongst many others. He is also one of the most celebrated and awarded professionals in Greater China. And that has been acknowledged publicly through his nomination as a judge in various award shows around the world.
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Mr. Alan Chan |
Chan is one of the few Hong Kong-trained graphic designers who has achieved international recognition. During his 40 years in advertising and design, he and his company have won more than 600 local and international awards. In 1989, Alan was named Designer of the Year by the Hong Kong Artist Guild. In 1996, his company was selected by the Graphis Press in New York as one of the Graphis Ten Best design firms in the world. In 1997, his posters and watch designs were included in the San Francisco Museum of Modern Art as Permanent Collection of Architecture and Design. In 2002, he was awarded Medal of Honour (M.H.) by the Government of the Hong Kong SAR.
In 2008, he was also appointed as the Visual Arts Advisor of the National Centre for the Performing Arts in Beijing.
With his strong expertise in advertising and design, he successfully capitalizes his marketing experience into different design perspective, to establish and rejuvenate the brand image and stimulate the sales growth to further extend the market share. His recent branding and rebranding projects in Hong Kong include Fairwood, MX, Lee Kum Kee, bossini, Tong Fong Hung, One2Free and IFC Fancl. Besides, Chan��s work has been continuously sought among marketers across China, like the Chinese logotype for Coca-Cola in China, the visual identity for the Three On The Bund project in Shanghai, Vanke Corporation, National Centre for Performing Arts. etc.
Since 2000, he has ventured into the new arena of fine arts. Two pieces of his photographic installation art ��Kyoto�� were exhibited in June at Art Basel in Switzerland, upon the invitation of Art Beatus gallery in Hong Kong. In October 2002, his work of installation, ��A Bowl of Rice Feeds People of All Kinds��, was exhibited among various artists from Mainland China and Taiwan at the.gallery@oxo and Bargehouse in London organized by The Red Mansion Foundation. In 2002 and 2006, his work was exhibited at the Shanghai Biennale. In addition, in 2006, Chan was also invited by Shanghai Art Museum to design the logo and poster for Shanghai Biennale. His work ��A Brand New Game�� of 8 computerized digital prints is a permanent collection of the Museum, and selected for the Hong Kong Contemporary Art Biennial Awards Exhibition 2009.
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Ms. Marisa Kwok
General Manager
Hong Kong & Macau
Sony Ericsson Mobile Communications International AB |
As head of Market Unit Hong Kong, Marisa is responsible for managing the business, brand building and customer satisfaction in Hong Kong & Macau.
Marisa joined Sony Ericsson in 2007 with a track record of achievements in the telecommunications, information and technology industry. Her leadership and functional expertise spans commercial and consumer sectors, wholesale and retail, all in highly volatile and intensely competitive markets.
Marisa developed her career in Canada and Hong Kong. Her most recent senior leadership positions were with PCCW where she was Managing Director, Commercial Group, covering global and local products and services, and the mobile business integration. Prior to that, she was Director, Marketing & Operations at CSL. At Hongkong Telecom, she was director and general manager for sales, marketing, operations and customer service over a ten-year period.
In joint venture and subsidiary companies, Marisa held a number of chairmanship and board positions. She also serves as President and Executive Committee member of industry, chamber and women executive associations. Marisa holds a BA, Honors in Business Administration from the Richard Ivey School of Business, the University of Western Ontario, Canada. She attended Senior Executive Programs at Tsinghua University, PRC and Insead University, France. She is a keen golfer.
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Ms. Melanie Lee
Adjunct Assistant Professor, College of Business & Finance, HKU SPACE |
Melanie Lee is a seasoned marketing professional with over 20 years of experience in the field of marketing, branding and communications.
A veteran in the telecommunication industry, Melanie has held various senior positions in CSL, PCCW, New World Mobility and SUNDAY. As marketing chief for New World Mobility and PCCW mobile, she was instrumental in the successful launches of numerous award-winning campaigns for both brands and product launches. She was head of SUNDAY��s marketing communications team in 1997 where she created and launched the brand with great success.
She was awarded Distinguished Marketer in the HKMA/TVB Marketing Excellence Award in 2005 and Outstanding Successful Women Award by Marie Claire in 2004.
Melanie has held various senior positions in the advertising industry in the 90s including Ogilvy & Mather and Grey Advertising. Melanie is active invariably in the marketing community and frequently speaks in forums and judges for marketing and branding awards. She has been lecturing on Marketing, Branding and Communications at Hong Kong University SPACE since 2006.
Melanie graduated from the University of Hong Kong and holds a Master degree in communications and journalism from the Chinese University of Hong Kong. She is currently pursuing a Doctoral Degree in Business Administration.
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Mr. Ng Yu
Executive Director and Chief Executive Officer �V Emperor Entertainment Group Limited |
Mr. Ng Yu has joined Emperor Entertainment Group Limited (EEG) as Executive Director and Chief Executive Officer. Mr. Ng is responsible for the corporate and business strategies, and operations of the Group. EEG engages in the production and distribution of local and foreign records, music publishing, artiste management, organization of concerts, play production, movie and TV production, multimedia production, as well as merchandise licensing and distribution. EEG��s artistes include Asian superstars Joey Yung, Nicholas Tse, Charlene Choi, Gillian Chung and Nick Cheung etc.
Before joining the Group, Mr. Ng worked for Celestial Pictures Limited, an associated company of TVB, as General Manager, in charge of motion film production; then became the General Manager of Capital Artists Limited, overseeing the business operations of record production, distribution, publishing and talent management, etc. Prior to his tapping into the music and film industry, Mr. Ng held the position of the Production Controller of TVB for 20 years, commanding TV programme production and creative teams.
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