In today’s knowledge-based, service-oriented business environment, HR has now evolved even further. Nowadays staff performance and engagement are often the critical factors in defining one company’s success over another or distinguishing one brand from another. HR, as a result, has developed into a sophisticated science using a variety of social and psychological skills to develop staff to their maximum potential and build value for the company.
Today HR is not just concerned with recognising and recruiting the most appropriate staff – a vital skill in itself – but also in retaining them, looking after their well-being, personal and career development, and above all planning staff strategies that enable the company to meet its organisational and business challenges.
The HR specialist today is more akin to a professional athletic coach striving to unlock the full talents of a sports star. But in this case it is not to win gold medals in a stadium, but to enable each staff member to achieve their potential in order to attain the maximum level of corporate performance. |