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The programme aims to provide current and potential business leaders with the knowledge and competencies to analyse business issues and develop insights from data. The programme adopts a practical approach to enable business leaders to face the challenges and develop analytics capability for the organisation.
PT
Start To be advised
Duration 4 months
Fee HK$7,200
This programme provides you with practical knowledge and vocational skills in marketing. You will be able to apply effective marketing strategies, digital and social media marketing techniques and persuasive communication tactics in different market environment and equipped with analytical skills and critical thinking ability. This programme will also help you to develop your critical thinking and analytical skills.
PT
Start 08 JAN 2027 (FRI)
Duration 18 months
The programme aims to develop students with knowledge of the public relations industry, and the basic idea underlining corporate communication. Students will be equipped with the skills to analyse, plan and implement PR and corporate brand communication campaigns and events that help achieve organizational goals. Students will examine how to build mutual relationships with key stakeholders such as employees, media and community leaders for addressing unique communication challenges. Students will also be trained with English and Chinese PR writing skills in typical publicity materials.
PT
Start To be advised
Duration 6 months
Fee HK$15,240
The programme aims to provide students with comprehensive understanding of the latest business environment in logistics industry. It also aims to equip graduates with basic managerial skills, enabling students to explore new business opportunities and make sensible decisions in procurement management.
PT
Start To be advised
Duration 18 months to 3 years
Fee HK$39,000 (by three installments; all fees are subject to change without prior notice.)
This Postgraduate Diploma is designed to provide opportunities for practitioners in the luxury goods and services business to develop the knowledge, international perspective and managerial skills required to enhance their company’s competitiveness, innovative capabilities and brand reputation. This programme also helps students acquire analytical skills to pursue a career in the luxury business sector.
PT
Start 09 NOV 2026 (MON)
Duration 12 months to 24 months
Fee HK$6,800
The programme aims to meet the continuing education and professional development needs of those who are currently working in corporate branding and/or event management or those who have aspirations in these areas.
PT
Start 09 NOV 2026 (MON)
Duration 1 year to 2 years
Fee HK$6,300 - 6,800
The programme is a PR course. It aims to equip students with knowledge and skills of English public relations writing for organizational media, such as newsletter, corporate report, website, blog, brochure and speechwriting. Students will learn the principles of effective writing and tips for persuasive presentation, such as public speech, in English.
PT
Start 07 NOV 2026 (SAT)
Duration 7 weeks
Fee HK$9,380
The programme aims to equip students with expert knowledge in both finance and corporate laws. It focuses on a balancing inter-play of legal frameworks and financial principles and practices in the changing financial markets. It also prepares students to adopt corporate governance in the increasing challenges of globalised financial markets.
PT
Start To be advised
Duration 12 months to 48 months
Fee HK$8,200 per Finance module
HK$11,400 per Law module
HK$11,400 per Law module
The BA (Hons) Marketing and Management programme equips students with the latest marketing and management knowledge such as marketing communications, digital marketing, social media, brand management, strategic management, etc. It aims to uplift students’ competitiveness and employability in job market. With professional training, students will be able to develop effective marketing and management strategies to solve business problems in competitive business environment.
PT
Start 08 JAN 2027 (FRI)
Duration 18 months
This Postgraduate Diploma is both vocationally and academically oriented to provide opportunities for marketing professionals and general business practitioners to upgrade their knowledge and skills in digital and social media marketing to cope with the challenges and dynamics of the changing market as well as to articulate to Master's degree programmes with credit exemption.
PT
Start 09 NOV 2026 (MON)
Duration 12 months to 24 months
Fee HK$6,800
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