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本课程旨在为学生提供社交媒体和数位营销分析方面的基本知识。学员能亲自动手参与及运用相关技术和工具，建立数据策略，藉此培养学员的策略思维，有效地使用数位和社群媒体营销分析的技能。
PT
开课日期 2026年11月21日 (星期六)
修业期 3个月
课程费用 HK$6950
This workshop is designed for people who advertise on the greater Google environment. Participants will learn to use Google Ads Platform to manage their advertisements on AdWords, YouTube, Google Display Network, and Gmail.
PT
Start 09 JAN 2027 (SAT)
Duration 1 day
Fee Course Fee : HK$1,800
Early Bird : HK$1,600 (application submitted on or before 8 Dec 2026)
Alumni Rate : HK$1,600 (application must be submitted to enrollment centres)
Early Bird : HK$1,600 (application submitted on or before 8 Dec 2026)
Alumni Rate : HK$1,600 (application must be submitted to enrollment centres)
This programme aims to enhance the skills and concepts for digital marketers who do not have web programming background. Participants will learn the Google Analytics (GA) setup, operation, and tools to perform data analysis, visualization, reporting, and gain insights from customer behaviour to enhance the effectiveness of digital marketing.
PT
Start 16 JAN 2027 (SAT)
Duration 1 day
Fee Course Fee: HK$1,800
Early Bird: HK$1,600 (application submitted on or before 15 Dec 2026)
Alumni Rate: HK$1,600 (application must be submitted to enrollment centres)
Early Bird: HK$1,600 (application submitted on or before 15 Dec 2026)
Alumni Rate: HK$1,600 (application must be submitted to enrollment centres)
Power Up 營銷工作坊 -- 幫助營銷人員和小企業老闆找到合適的營銷解決方案，並為COVID-19後經濟復甦作準備的一系列工作坊。
打響頭炮的是有關意見領袖營銷的課程。隨著KOC（關鍵意見消費者）的崛起，這種營銷方法亦得到更多的關注。越來越多品牌與社交媒體上的KOL/KOC合作為與其目標客戶產生共鳴。 另外，隨著直播的日益普及，越來越多公司正在利用這些工具來製作有趣的內容，以直接與客戶互動。
打響頭炮的是有關意見領袖營銷的課程。隨著KOC（關鍵意見消費者）的崛起，這種營銷方法亦得到更多的關注。越來越多品牌與社交媒體上的KOL/KOC合作為與其目標客戶產生共鳴。 另外，隨著直播的日益普及，越來越多公司正在利用這些工具來製作有趣的內容，以直接與客戶互動。
PT
開課日期 待定
修業期 1日
課程費用 HK$1,800
This programme is designed to provide a sound introduction to coffee and coffee brewing for those who are interested in deepening their coffee knowledge.
PT
Start 31 OCT 2026 (SAT)
Duration 30 hours
Fee HK$17,700* per programme inclusive of:
1.) Learning materials in English
2.) Coffee tasting for various types of coffee beans
3.) Test Fee for SCA "Introduction to Coffee" qualification
4.) Test Fee for SCA "Brewing Foundation" qualification
5.) Test Fee for SCA "Brewing Intermediate" qualification
6.) SCA certificate(s) (soft-copy) for each qualification upon successful completion
Note: A Student Service fee of USD 50 for SCA “Introduction to Coffee” Examination, USD 50 for SCA “Brewing Foundation” Examination, and USD 50 for SCA "Brewing Intermediate" Examination will be paid by students directly to SCA, and this is an additional fee on top of the tuition fee (i.e. HK$17,700) to HKU SPACE.
1.) Learning materials in English
2.) Coffee tasting for various types of coffee beans
3.) Test Fee for SCA "Introduction to Coffee" qualification
4.) Test Fee for SCA "Brewing Foundation" qualification
5.) Test Fee for SCA "Brewing Intermediate" qualification
6.) SCA certificate(s) (soft-copy) for each qualification upon successful completion
Note: A Student Service fee of USD 50 for SCA “Introduction to Coffee” Examination, USD 50 for SCA “Brewing Foundation” Examination, and USD 50 for SCA "Brewing Intermediate" Examination will be paid by students directly to SCA, and this is an additional fee on top of the tuition fee (i.e. HK$17,700) to HKU SPACE.
Hong Kong is an international aviation hub, the demand of travelling in both commercial and business aviation is very high. With the new terminal and the third runway project undergoing in the Hong Kong International Airport, as well as the opening of the Hong Kong-Zhuhai-Macau Bridge, the scale and demand of aviation service of Hong Kong International Airport would further expand. The demand of business aviation is emergent and is particularly high in some Asian cities/countries such as China, Macau, and Singapore. Private jet travel wll become more popular in the new era of growth.
PT
Start To be advised
Duration 4 weeks to 6 weeks
Fee HK$4,900 per programme *(excluding the field trip expenses)
PROGRAMME OBJECTIVE
The programme aims to familiarize students with the key functions of business aviation management, which encompasses stakeholder management, legal and compliance, financial management, sale and marketing management, business development, as well as human resources management. A wide range of best practices in business aviation will be drawn from different continents, so that students will have a comprehensive and professional understanding of management knowledge and skills to deal with a variety of people, tasks and business needs in the business aviation sector.
The programme aims to familiarize students with the key functions of business aviation management, which encompasses stakeholder management, legal and compliance, financial management, sale and marketing management, business development, as well as human resources management. A wide range of best practices in business aviation will be drawn from different continents, so that students will have a comprehensive and professional understanding of management knowledge and skills to deal with a variety of people, tasks and business needs in the business aviation sector.
PT
Start To be advised
Duration 10 weeks
Fee HK$12,000 per programme
PROGRAMME OBJECTIVE
The programme aims to introduce to students a comprehensive and structured knowledge of flight operations in the business aviation sector, including flight coordination management, flight dispatching management, flight planning and scheduling, crew administration, business aviation aircraft model types, configurations as well as the regulatory requirements and laws. The programme also introduces a wide range of operational environments of business/private aircraft in different places (e.g. Hong Kong, The Greater China, US, Europe, Middle East, Africa).
The programme aims to introduce to students a comprehensive and structured knowledge of flight operations in the business aviation sector, including flight coordination management, flight dispatching management, flight planning and scheduling, crew administration, business aviation aircraft model types, configurations as well as the regulatory requirements and laws. The programme also introduces a wide range of operational environments of business/private aircraft in different places (e.g. Hong Kong, The Greater China, US, Europe, Middle East, Africa).
PT
Start To be advised
Duration 10 weeks
Fee HK$12,000 per programme
Butler service skill is the core knowledge and skillsets that should be acquired by attendants who are now serving or aspired to serve in private jets, serviced apartments, luxury hotels and super yachts. The needs of manpower with such expertise and skillsets are well expressed among many luxury hospitality service providers in Hong Kong and in the region. Students graduating from this programme will pursue a career in the luxury service sector.
PT
Start To be advised
Duration 4 weeks to 6 weeks
Fee HK$15,000 per programme *(excluding the field trip expenses)
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