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This Postgraduate Certificate in Public Relations and Corporate Communication focuses to link up students’ conceptual thinking with hands-on processes for managing the key areas of contemporary public relations, corporate communication and media relations. Students will be equipped with updated knowledge and knowhow to analyse, plan, formulate and design practical and innovative solutions that help address the Public Relations, Corporate Communication or Media Relations challenges that organizations are facing nowadays. By influencing and building up mutual relationships with key stakeholders such as media professionals, customers and community, the organization will effectively achieve their business and brand goals.
PT
Start 17 OCT 2026 (SAT)
Duration Around 9 months
Fee HK$20,488
The programme aims to develop students with knowledge of the public relations industry, and the basic idea underlining corporate communication. Students will be equipped with the skills to analyse, plan and implement PR and corporate brand communication campaigns and events that help achieve organizational goals. Students will examine how to build mutual relationships with key stakeholders such as employees, media and community leaders for addressing unique communication challenges. Students will also be trained with English and Chinese PR writing skills in typical publicity materials.
PT
Start To be advised
Duration 6 months
Fee HK$15,240
The programme is a PR course. It aims to equip students with knowledge and skills of English public relations writing for organizational media, such as newsletter, corporate report, website, blog, brochure and speechwriting. Students will learn the principles of effective writing and tips for persuasive presentation, such as public speech, in English.
PT
Start 07 NOV 2026 (SAT)
Duration 7 weeks
Fee HK$9,380
With theories, practices and real-life case studies, this programme provides students with the basic knowledge and skills in sustaining cultural landscape asset, including ecology, sustainable agriculture, community engagement and partnerships between different stakeholders and sectors.
PT
Start To be advised
Duration 10 months
Fee HK$29,160
紀錄片是一種獨特的藝術形式，除了記錄各類型的個人及社會活動，亦讓製作人表達其願景及對事物的獨特見解。紀錄片無論在記錄歷史、洞察世情及喚起民眾關心各項社會議題等方面都有重要的意義及貢獻。課程教授紀錄片的歷史和傳統，以及紀錄片製作的基礎知識。
PT
開課日期 待定
修業期 大約 2 至 3 個月
課程費用 HK$13,900
In order to improve the quality of governance in Hong Kong, it is important to first improve the quality of the politicians. This executive programme is a specialized course commissioned by the Path of Democracy, which aims to train and develop young political leaders to meet the needs and unique political situation in Hong Kong.
PT
Start To be advised
Duration about 10 months
Fee Course Fee : HK$32,800 per programme (excluding field trip expenses)
Scholarship for applicants who meet the criteria* and approved by Path of Democracy Sponsorship Committee may receive half-tuition scholarships
*(1) who have obtained their first degree within the last 5 years; or
*(2) who have special financial needs.
Scholarship for applicants who meet the criteria* and approved by Path of Democracy Sponsorship Committee may receive half-tuition scholarships
*(1) who have obtained their first degree within the last 5 years; or
*(2) who have special financial needs.
不爭的事，網絡社交媒體的崛起，改變了人與人，機構與受眾的溝通模式。網絡社交已成生活的一部份，同時也對公關及企業傳訊、商業營銷模式帶來了新的衝擊及機會。本課程旨在透過探索網絡社交媒體的發展趨勢，啟發學員如何善用網絡社交媒體作為新時代的公關，企業傳訊以致營銷方法。
PT
開課日期 待定
修業期 5日
課程費用 HK$1,390
微電影已發展及轉變成新一代重要的行銷工具。本課程旨在探索戲劇的元素、角色人物性格、劇本結構和對話，讓學員瞭解怎樣利用影像帶出故事，以及如何把品牌精神與價值融入故事之中。學員將透過導師講解、研究劇本及影視作品，以及自行寫作，從而掌握微電影的創作技巧。
PT
開課日期 待定
修業期 10日
課程費用 HK$2,370
This programme offers an introduction to political and social media communication, a preeminently practical activity to inform, influence and legitimize decisions of domestic politics. The programme is practical-oriented. After an introduction that discusses historical aspects of communication and public relations in politics, the programme looks at fundamental themes of political communication, such as agenda setting, framing, and branding.
PT
Start To be advised
Duration 40 hours
Fee HK$7,500
This programme explores government campaigns and elections; learning their purpose and significance; and observing the impact that they have on the Hong Kong political system.
Students will also learn how to deal with the challenges facing most of the political campaigns such as how to persuade people (perhaps voters, opinion leaders and governmental decision makers, etc) through effective communication to join the politician’s side; how to get his/her supporters to do what he/she need them to do; how to mitigate the opposition; and how to finance the effort.
Students will also learn how to deal with the challenges facing most of the political campaigns such as how to persuade people (perhaps voters, opinion leaders and governmental decision makers, etc) through effective communication to join the politician’s side; how to get his/her supporters to do what he/she need them to do; how to mitigate the opposition; and how to finance the effort.
PT
Start To be advised
Duration 40 hours
Fee HK$7,500
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