Digital and social media revolution has transformed the marketing industry. The Advanced Diploma in Digital and Social Media Marketing is designed to equip you with the latest marketing knowledge and practices in digital, social media, mobile marketing, search engine optimization (SEO), search engine marketing (SEM), content and video marketing, market analytics, etc. The programme also prepares you for further education at degree level and career advancement.

本课程侧重於实践，设计，规划数字社交媒体行销活动。
 

本课程旨在为学生提供社交媒体和数位营销分析方面的基本知识。学员能亲自动手参与及运用相关技术和工具，建立数据策略，藉此培养学员的策略思维，有效地使用数位和社群媒体营销分析的技能。
 

This programme aims to enhance the skills and concepts for digital marketers who do not have web programming background.  Participants will learn the Google Analytics (GA) setup, operation, and tools to perform data analysis, visualization, reporting, and gain insights from customer behaviour to enhance the effectiveness of digital marketing.

This Postgraduate Diploma is both vocationally and academically oriented to provide opportunities for marketing professionals and general business practitioners to upgrade their knowledge and skills in digital and social media marketing to cope with the challenges and dynamics of the changing market as well as to articulate to Master's degree programmes with credit exemption.

不爭的事，網絡社交媒體的崛起，改變了人與人，機構與受眾的溝通模式。網絡社交已成生活的一部份，同時也對公關及企業傳訊、商業營銷模式帶來了新的衝擊及機會。本課程旨在透過探索網絡社交媒體的發展趨勢，啟發學員如何善用網絡社交媒體作為新時代的公關，企業傳訊以致營銷方法。