投資者關係人才待遇媲美 CFO

行業發展步伐快

雖然比起英美及其他歐洲國家，香港IR行業的起步比較遲，但在近十年間，市場對擁有IR經驗及技能的人才需求大增，並出現供不應求的情況。Eva認為，這和香港股票及投資市場的變化密切相關。她指出，在十年以前，香港的股票市場投資者大多是「散戶」，但這情況在2005年出現了變化，她說：「當時中國建設銀行在港上市，成為當時全球集資量最大的新股，這樣大的集資額一定不能再依靠散戶，而是要依靠機構投資者、基金經理（或俗稱的『Fund 佬』）的支持。要獲得他們的『垂青』而注資你的公司，你就必須擁有一個專業的團隊去宣揚公司的發展潛力、解答對方提出的種種問題，並著力維持雙方的關係。」

曾任上市公司CFO、現為中渝置地控股有限公司及新環保能源控股有限公司非執行董事的Eva指出，在香港約1,600間的上市公司當中，只有最多三分一的公司擁有獨立的IR團隊，反映IR行業的發展極具潛力。「我聽說過，有一間上市公司曾以年薪300萬人民幣（稅後）去招攬IR的人才。無他，市場上的IR人才實在太少；因為行業起步比較遲，在香港，具達十年以上經驗的IR人才寥寥可數，擁有五年或以上的資歷已是相當不錯的了。」Eva說。

IR 的工作

Eva指出，曾有上市公司主席問她可否為他尋找IR的專才。問到對方的要求時，她得到「能說英文便可」的答案。「這正正反映業界及坊間仍然未能完全了解IR的工作。簡單地說，IR主要是向『Fund佬』、其他投資者及分析員講解公司的業務、業績及發展－他們投資的原因及回報，當中當然涉及向各部門拿取數據的工作。但要知道的是，我們跟投資者的談話內容中，絕對不能披露一些對股價有任何影響的敏感資料（受証監會上市條例的約束），不然便會被罰款800萬，後果嚴重。」Eva重申，IR一定要嚴守「甚麼可以說，甚麼不可以說」的原則去做事；IR責任重大，往往要為公司主席或高層人事把關，若他們「失言」於記者及分析員，IR便要代為「補鑊」。故此，IR從業員有必要接受一定的專業培訓，否則公司便會出現「齊齊錯」的笑話。

Eva坦言，「有錢的地方便要去」－ IR專才需要時常跑外勤，向準投資者推介公司的前景。「會面通常進行一小時。大部分人以為，投資者的談論重點只會集中在『數字』上；但事實是，花在數字上的討論的時間往往少於10分鐘。他們最重視的，是公司的策略（Strategies）。」Eva 說。

課程提升業界質素

為增強坊間對IR行業的認識及提高IR人才的質素，Eva除了在2008年創立香港投資者關係協會外，近年更積極與各學院合作創辦滿足市場需求的課程，致力培育IR的精英。Eva參與過的，就包括與HKU SPACE合辦的行政人員證書《投資者關係》（Executive Certificate in Investor Relations）課程，而這包涵Theory and Practice of Investor Relations、Finance Essentials for Investor Relations及Corporate Governance and Ethics in Investor Relations的首個課程，已於月前完成，並於十月進行第二輪招生。

Joint Seminar: How should capital markets participants react to abnormal market volatility?

Alan Lok, CFA, is the director of Capital Markets Policy within the Standards and Advocacy division of CFA Institute in the Asia-Pacific region. He is responsible for conducting research projects in the area of market instruments and market structures. Mr. Lok works with regulators, institutional investors, academics, and various other stake holders within the financial industry to uphold investor protection and market integrity.

Prior to joining CFA Institute, he was a senior investment manager in a renewable-energy multinational corporation in Singapore. His portfolio revolved around carrying out intensive due diligence exercises in North America, Europe, and Asia Pacific. He received his MBA from the University of Manchester. He was also awarded the FRM (Financial Risk Manager) certification by the Global Association of Risk Professionals.

Dr. Chiang, CFA, has 15+ years of professional experience in investment management and corporate finance in New York as well as Hong Kong.

Presently, he is working in an investment bank, providing investment advisory to ultrahigh net worth individuals and family officers in Greater China. In this capacity, he helps create and implement long-term strategic asset allocation solutions as well as customized investment strategies.

Mr. Franki Chung, CFA, is the Director of The Hong Kong Society of Financial Analysts and the Chief Investment Officer of MEAG HK, the asset management arm of Munich Reinsurance. Based in Hong Kong, he and his team cover Asian equities and fixed income portfolios for Munich Re. Before joining MEAG in 2010, he was the deputy head of Asia Equities in Baring Asset Management and responsible for country allocation, stock selection and managing equity portfolios in Asia Pacific. He holds a Master of Business Administration degree from the University of New South Wales, a Bachelor of Science (Economics) (Hon.) degree from the University of London, a Higher Diploma in Production and Industrial Engineering from the Hong Kong Polytechnic and received the CFA Charter in 1998.

Dr. Chan is the Head of Investor Relations of C C Land Holdings Limited. (stock code : 1224) and founding Chairman of Hong Kong Investor Relations Association. She has more than 25 years of experience and was the CFOs and company secretaries of various listed companies in Hong Kong. She is mainly responsible for formulating the IR strategies for the company and conducting meetings with investors and fund managers all over the world. She also leads in a number of corporate finance exercises and corporate restructuring activities. 

Dr. Chan graduated from the City University of Hong Kong with a Bachelor of Arts in Accounting. She then earned her MBA degree from the University of Nottingham. She also obtained a DBA degree from the Polytechnic University of Hong Kong. She is a fellow member of the Hong Kong Institute of Chartered Secretaries, a fellow member of Hong Kong Institute of Certified Public Accountants and a fellow member of the Association of Chartered Certified Accountants.

Ms. Kwong is currently working in NF Trinity Capital, engaged in buyside equity and credit research. She is also current CFA Charter holder and a holder of Bachelors of Economics and Master of Finance degree. She had been worked in JP Morgan Securities for 8 years and led the sell-side research of Hong Kong and China real estate equities.

備試課程有幾重要? 對任職於稅務局及擁有ACCA會員資格的梁建文（Patrick）而言， 修讀ACCA專業考試備試課程，不但能減低他面對的考試壓力，同時能助他提高溫習的效率及信心。「坦白說，工作之餘，我根本沒有足夠的時間去徹底消化每卷的教科書以應考。HKUSPACE備試課程所提供的Notes，內容精練，往往能讓我明白每卷的考試重點，讓我知道甚麼要花時間讀，甚麼可以省卻。相比起『自修』，在Lecturer『雙管齊下』的講解後，知識會更能『入腦』。 重要的是，課程內要求我們做的Past paper習作，令我能定時了解自己的程度及進度，有助臨場的考試發揮。」他說。

如果說會計專業是香港最「穩陣」的行業之首，相信沒太多人會有異議，理由是，金融服務業（當然包括會計）一直是香港的經濟命脈，加上近年受惠於中國的經濟起飛，及如人民幣離岸中心、QFII及滬港通等一系列有助推動行業發展的措施，市場對會計人才的需求有增無減。換言之，考取專業會計資格，雖不能保證會「飛黃騰達」，但起碼可拿到一個「鐵飯碗」。

ACCA 成其中主流

過關非易事

要獲得ACCA的專業資格及成為會計師，考生必須完成三部分合共14科的考卷，而每科考卷要求同學熟讀該卷的教科書（Textbook），通過筆試才能獲得認可資格。問題是，對於大部分半工讀的學生而言，要在短時間內完全消化課本內的知識、概念及理論，是一件十分困難的事；即使有時間去完全消化考卷的內容，能否在指定時限裡答到「中point」－得分的答案又是另一關鍵。

As a professional who has been worked in Investor Relations field, I think this programme enriched my knowledge in related area, and strengthened my understanding of IR theories. This programme will provide you professional stardard of IR practice, and give guidance on the behavior and skill needed. So it's also very useful for either new entrants or persons who want to work in Investor Relations. Other than that, it's a good channel to know IR professionals and be close to IR community, which is an useful network you may need.