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Hospitality & Lifestyle Hospitality & Tourism Management

All you need to know about Middle Eastern culture!
中東文化指南

Course Code
HTMG9078
Application Code
2370-1619NW
Study mode
Part-time
Start Date
08 Feb 2026 (Sun)
Duration
6 hours
Language
English
Course Fee
HK$800
Deadline on 21 Dec 2025 (Sun)
Enquiries
28678479
28610278
Apply Now
Special Announcement:

TIA Accredited CPD Activity for Tourist Guides and Tour Escorts – Part C Reference No. TGC221HKUS

This activity is recognized under the CPD Schemes for Tourist Guides and Tour Escorts. In other words, the activity hours may be reckoned under both Schemes for the relevant CPD periods. Eligible persons who have completed the activity can apply for fee reimbursement through the “Training Subsidy Scheme for Practitioners of the Travel Trade” offered by Travel Industry Authority up to $2,000.

For details, please refer to TIA website: Training subsidy scheme for practitioners of the travel trade | Travel Industry Authority

Highlights

This programme aims to equip students with a comprehensive understanding of Middle Eastern cultures, traditions, and social norms to foster respectful and effective interactions. It also enhances students’ communication skills by learning key phases and etiquette in Arabic, as well as non-verbal communication cues. In addition, it will also teach students regarding Muslim faith practices impacting travel experiences, particularly on halal food service, prayer facilities, water friendly washrooms and Ramadan friendly facilities/services.

 

Intended Learning Outcomes:

By completion of this programme, graduates will be able to: 
1.    Identify key cultural practices, values, and norms across different Middle Eastern countries.  
2.    Understand the significance of faith in daily life and the faith-based needs of Muslim visitors.  
3.    Describe the diversity of Middle Eastern cuisines and halal food practices.  
4.    Recognize important social customs and communication styles in daily life, including greetings, body language, gender interactions, and dress codes.   
5.    Outline practical guidelines of service delivery for Middle Eastern visitors, such as the provision of prayer facilities, water friendly washrooms and Ramadan friendly facilities/services.

Programme Details

Programme Structure

It consists of 6 hours of interactive lectures that will explore 5 aspects

Chapter Content
1

 

Introduction to the Middle East

 

mini globe middle east - middle east  個照片及圖片檔

 

2

 

Cultural practices and core values

 

中東或阿拉伯菜肴及各式美澤, 具體鄉村背景 - middle east food 個照片及圖片檔

 

3

 

 

Religious practices in daily life

 

blue mosque and hagia sophia - mosque 個照片及圖片檔

 

4

 

 

Social customs and communication styles

 

young riyadh business team collaborating in meeting room - middle east  個照片及圖片檔

 

5

 

Practical guidelines of service delivery for Middle Eastern and Muslim visitors

 

saudi businessman shaking hands with client in hotel lobby - middle east tour 個照片及圖片檔

 

Application Details

Application Code Date & Time Venue Application deadline

2370-1619NW

8 Feb 2026 (Sun)

10:00 - 17:00

Kowloon West Campus 21 Dec 2025 (Sun)
Application Code 2370-1619NW Apply Online Now
Start Date 08 Feb 2026 (Sun)
Apply Online Now

Class Details

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Our students are excited to explore the Middle East with Dr. Reza. His engaging teaching sparks curiosity, making learning a joyful journey filled with discovery, culture, and meaningful insights.

Special Features

旅遊從業人員培訓資助計劃(第二階段) | 旅遊業監管局

每名合資格人士於完成此活動後,可以實報實銷方式,就每個於2025年9月1日至2026年8月31日期間獲發的導遊牌照及/或領隊牌照(不包括續期的牌照),申請獲發最多2,000元的資助。有關「旅遊從業人員培訓資助計劃」(第二階段)詳情,請瀏覽旅監局網頁。旅遊從業人員培訓資助計劃(第二階段) | 旅遊業監管局

 

認可的領隊持續專業進修活動TEC項「自選進修活動」

HKU SPACE提供多種領隊持續專業進修活動,注有(*)活動同時獲認可為導遊持續專業進修計劃下的C項「自選進修活動」(TGC)

認可活動 活動編號 活動時間
中東文化指南 (只提供英語講授)* TGC221HKUS 6 小時
旅遊、食品安全與輻射知識入門* TGC177HKUS 4 小時

English for Business Communication Skills for Hospitality, Tourism and Events (只提供英語講授)*

TGC050HKUS 33小時
證書 (單元:旅遊及款客概論) / 旅遊及款客概論 (只提供英語講授)* TGC071HKUS 39小時
Cruise Line Management (只提供英語講授)* TGC073HKUS 39小時
Sustainable Destination Development and Disaster Crisis Management in Tourism and Hospitality (只提供英語講授)* TGC074HKUS 48小時
Cross-Cultural Management (只提供英語講授)* TGC075HKUS 33小時
旅遊業創意宣傳工作坊系列:畫靚佢,平面設計要點做? TEC185HKUS 3小時
旅遊業創意宣傳工作坊系列:講啱佢,製作PR故事要點做? TEC186HKUS 3小時
旅遊業創意宣傳工作坊系列:揚開佢,媒體策略要點做? TEC187HKUS 3小時
旅遊業創意宣傳工作坊系列:寫啱佢,廣告文案要點做? TEC189HKUS 3小時
旅遊業創意宣傳工作坊系列:諗好佢,市場傳播策略要點做? TEC190HKUS 3小時

 

課程傳單

..

最後更新日期:2025年7月16日 

Professional Accreditation

Opportunity Under Tourism Blueprint 2.0 

The Middle East and ASEAN countries are emerging as significant growth drivers for Hong Kong's tourism industry. The six Gulf Cooperation Council member states, including Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates, are among the world's wealthiest countries by GDP per capita. Their burgeoning outbound tourism industry holds immense potential to become a major source of high-spending visitors. By exploring these markets, we can also foster economic and trade cooperation, further stimulating Hong Kong's economy.

Join us on this enriching journey to better serve and understand our Middle Eastern guests. By completing this course, you will be well-prepared to tap into the growing market of Middle Eastern visitors and contribute to Hong Kong's thriving tourism industry. Don't miss this opportunity to enhance your skills and make a positive impact on your career and the community.

For details of Development Blueprint for Hong Kong’s Tourism Industry 2.0, please visit the website of Culture, Sports and Tourism Bureau: Publications - Culture, Sports and Tourism Bureau

Career Path

 

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探索中東文化,打造友善旅遊新視野

近年來,香港在推動清真旅遊方面取得顯著成果,並榮獲國際認可,成為「最具潛力的穆斯林友善旅遊目的地」。這不僅反映了香港在文化包容與旅遊多元化上的努力,也顯示中東市場的重要性日益提升。

為什麼要了解中東文化?
隨著香港與中東地區的航班增加,以及來自海灣國家的旅客人次按年增長超過六成,企業和服務業需要更深入理解中東文化,才能提供貼心、尊重且專業的體驗。清真認證餐廳已增至約190間,超過60間酒店和景點獲得穆斯林友善評級,這是市場需求的最佳證明。

我們的「中東文化指南」課程
本課程專為希望提升跨文化溝通能力的專業人士設計,內容涵蓋:

✅ 中東地區的文化背景
✅ 宗教習俗
✅ 溝通禮儀
✅ 旅遊注意事項

誰適合參加?
旅遊業、酒店、餐飲從業員,以及希望拓展中東市場的企業。

立即報名,讓你的專業更具國際視野!

 

 
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Discover Middle Eastern Culture: Your Gateway to Global Hospitality

Hong Kong has recently been recognized as one of the most promising Muslim-friendly travel destinations, thanks to its growing efforts in promoting halal tourism. With more than 190 halal-certified restaurants and over 60 hotels and attractions rated as Muslim-friendly, the city is embracing cultural diversity like never before.

Why Learn About Middle Eastern Culture?
Visitor numbers from the Gulf region have surged by over 60% year-on-year, and direct flights between Hong Kong and Middle Eastern cities are increasing. For businesses and professionals in hospitality, tourism, and customer service, understanding Middle Eastern customs and values is essential to creating respectful and memorable experiences.

About Our “Middle Eastern Cultural Guide” Course
This course is designed for professionals who want to enhance their cross-cultural communication skills and tap into new market opportunities. Key topics include:

✅ Cultural background of the Middle East

✅ Religious customs

✅ Communication etiquette

✅ Travel precautions

Who Should Join?
Hospitality and tourism professionals, and enterprises looking to expand into Middle Eastern markets.

Join us and Broaden Your Global Perspective!

 

 

 

 

Teacher Information

Dr. Reza ABBASI

Dr. Reza ABBASI

Background

Dr. Abbasi is an expert in the field of tourism and hospitality management, with a rich cultural background and extensive experience in the industry. Born and raised in Iran, one of the pivotal countries in the Middle East, Dr. Abbasi has a profound understanding of the region's diverse cultures, traditions, and tourism dynamics. 

Dr. Abbasi pursued his academic journey in tourism, earning a PhD in Hotel and Tourism Management from The Hong Kong Polytechnic University. His unique perspective as both an insider and an academic allows him to effectively deliver the proposed course and learning objectives. 

Having worked in the tourism industry in various capacities, Dr. Abbasi brings valuable firsthand experience to his teaching. As a passionate educator, he is dedicated to sharing his knowledge to empower tourist guides, tour escorts and others with the cultural knowledge and practical skills necessary for success in interacting with Middle Eastern visitors. 

Fee

Course Fee
  • Course Fee : HK$800

Apply

Online Application Apply Now

Application Form Download Application Form

Enrolment Method
Payment Method
1. Cash, EPS, WeChat Pay Or Alipay

Course fees can be paid by cash, EPS, WeChat Pay or Alipay at any HKU SPACE Enrolment Centres.

2. Cheque Or Bank draft

Course fees can also be paid by crossed cheque or bank draft made payable to “HKU SPACE”. Please specify the programme title(s) for application and applicant’s name. You may either:

  • bring the completed form(s), together with the appropriate course or application fees in the form of a cheque, and any required supporting documents to any of the HKU SPACE enrolment centres;
  • or mail the above documents to any of the HKU SPACE Enrolment Centres, specifying “Course Application” on the envelope. HKU SPACE will not be responsible for any loss of personal information and payment sent by mail.
3. VISA/Mastercard

Applicants may also pay the course fee by VISA or Mastercard, including the “HKU SPACE Mastercard”, at any HKU SPACE enrolment centres. Holders of the HKU SPACE Mastercard can enjoy a 10-month interest-free instalment period for courses with a tuition fee worth a minimum of HK$2,000; however, the course applicant must also be the cardholder himself/herself. For enquiries, please contact our staff at any enrolment centres.

4. Online Payment

Online application / enrolment is offered for most open admission courses (enrolled on first come, first served basis) and selected award-bearing programmes. Application fees and course fees of these programmes/courses can be settled by using "PPS by Internet" (not available via mobile phones), VISA or Mastercard. In addition to the aforesaid online payment channels, new and continuing students of award-bearing programmes with available online service, they may also pay their course fees by Online WeChat Pay, Online Alipay or Faster Payment System (FPS). Please refer to Enrolment Methods - Online Enrolment  for details.

Notes

  • If the programme/course is starting within five working days, application by post is not recommended to avoid any delays. Applicants are advised to enrol in person at HKU SPACE Enrolment Centres and avoid making cheque payment under this circumstance.

  • Fees paid are not refundable except under very exceptional circumstances (e.g. course cancellation due to insufficient enrolment), subject to the School’s discretion. In exceptional cases where a refund is approved, fees paid by cash, EPS, WeChat Pay, Alipay, cheque, FPS or PPS by Internet will be reimbursed by a cheque, and fees paid by credit card will be reimbursed to the credit card account used for payment. 

  • In addition to the published fees, there may be additional costs associated with individual programmes. Please refer to the relevant course brochures or direct any enquiries to the relevant programme team for details.
  • Fees and places on courses cannot be transferrable from one applicant to another. Once accepted onto a course, the student may not change to another course without approval from HKU SPACE. A processing fee of HK$120 will be levied on each approved transfer.
  • HKU SPACE will not be responsible for any loss of payment, receipt, or personal information sent by mail.
  • For payment certification, please submit a completed form, a sufficiently stamped and self-addressed envelope, and a crossed cheque for HK$30 per copy made payable to “HKU SPACE” to any of our enrolment centres.