Marketing Brand Management, Luxury Branding and Fashion Marketing

This programme aims to equip junior managers with the necessary knowledge and skills needed to transition from executing supervisory responsibilities to becoming customer-centric managers, and initiating improvements to the organisation’s services and operations.
 

On completion of the programme, students should be able to:

1. describe the concepts of Customer-centricity and Customer Lifetime Value;
2. explain the benefits of a manager with customer-centric mindset as well as their contribution in improving operational efficiency and delivering exceptional customer experiences;
3. describe the gap between personal weakness and the organisation’s expectations;
4. analyse the nature and characteristics of environments in which services are delivered; and
5. recommend improvements to the organisation’s services and operations.

 

Assessment and Award:

Students who have successfully fulfilled the course assessment (i.e. passed the individual assignments, self-reflection report and attended at least 70% of the classes) will be awarded within the HKU system through HKU SPACE a "Certificate for Module (Essential Leadership Skill in Customer-centric Organisation) )". 

Application Code	2270-MK099A	-

This programme comprises 42 hours (Lecture: 30 hours and tutorial: 12 hours) 

The following topics will be covered:

1. Customer-centricity
2. Lean Management
3. Leadership
4. Problem Solving
5. Effective Communication and Influencing Skills
6. Performance Management
7. Finance for Non-finance Manager

 

Applicants shall hold an Advanced Diploma, a Higher Diploma or an Associate Degree awarded by a recognised institution.

Applicants with other qualifications will be considered on individual merit.

Payment Method

This programme is not for open recruitment for the time being.