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  3. Let the Data Talk: Data Analytics in Business Management

Let the Data Talk: Data Analytics in Business Management
讓數據說話 : 商業管理數據分析

Course Code
MGNT9452
Application Code
2350-3076NW
Study mode
Part-time
Start Date
17 Jan 2026 (Sat)
Duration
1 day
Language
Cantonese, suppl with English
Course Fee
HK$1,600 per module
Deadline on 12 Jan 2026 (Mon)
Enquiries
2867 8461 / 2867 8332
2861 0278
cmkha@hkuspace.hku.hk
How to Apply
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How to Apply

Highlights

This programme in data analytics is strategically designed to meet the growing need for data proficiency in Hong Kong and the Greater Bay Area (GBA).   It aims to provide participants with a comprehensive understanding of how data analytics can be applied in business management to drive decision-making and improve business performance.  

Programme Details

Intended Learning Outcomes
On completion of this programme, students should be able to
  1. explain the role of data analytics in business management and decision-making;
  2. identify key data sources and apply data collection and preprocessing techniques;
  3. analyse business data using statistical methods and data visualization tools;
  4. develop predictive models using machine learning algorithms and AI for business forecasting; and
  5. apply data analytics techniques to real-world business scenarios.
Application Code 2350-3076NW -
Start Date 01 Oct 2025 (Wed)

Modules

Syllabus

  1. ​Introduction to Data Analytics
  2. Data Collection and Preparation
  3. Data Analysis Techniques
  4. Predictive Analytics, AI and Machine Learning
  5. Applying Data Analytics in Business
Assessment
There is no assessment for the workshop
 
Medium of Instruction
Cantonese, supplemented with English

Class Details

VENUE

Sheung Shui Learning Centre, 7/F & 8/F, SPOT, 48 Lung Sum Avenue, Sheung Shui, New Territories (Exit A4, Sheung Shui MTR Station)

DURATION
  • 6 hours
  • 9:30 - 16:30

Fee

Course Fee
  • Course Fee : HK$1,600 per module

Entry Requirements

Participation requirement: Aged 18 or above
 
The target students for the proposed course are professionals in Hong Kong and the Greater Bay Area (GBA) who seek to enhance their data interpretation and strategic decision-making skills. This includes individuals looking for accessible, practical training that can be immediately applied in their professional roles.

Apply

Application Form Download Application Form

Enrolment Method
Payment Method
1. Cash, EPS, WeChat Pay Or Alipay

Course fees can be paid by cash, EPS, WeChat Pay or Alipay at any HKU SPACE Enrolment Centres.

2. Cheque Or Bank draft

Course fees can also be paid by crossed cheque or bank draft made payable to “HKU SPACE”. Please specify the programme title(s) for application and applicant’s name. You may either:

  • bring the completed form(s), together with the appropriate course or application fees in the form of a cheque, and any required supporting documents to any of the HKU SPACE enrolment centres;
  • or mail the above documents to any of the HKU SPACE Enrolment Centres, specifying “Course Application” on the envelope. HKU SPACE will not be responsible for any loss of personal information and payment sent by mail.
3. VISA/Mastercard

Applicants may also pay the course fee by VISA or Mastercard, including the “HKU SPACE Mastercard”, at any HKU SPACE enrolment centres. Holders of the HKU SPACE Mastercard can enjoy a 10-month interest-free instalment period for courses with a tuition fee worth a minimum of HK$2,000; however, the course applicant must also be the cardholder himself/herself. For enquiries, please contact our staff at any enrolment centres.

4. Online Payment

Online application / enrolment is offered for most open admission courses (enrolled on first come, first served basis) and selected award-bearing programmes. Application fees and course fees of these programmes/courses can be settled by using "PPS by Internet" (not available via mobile phones), VISA or Mastercard. In addition to the aforesaid online payment channels, new and continuing students of award-bearing programmes with available online service, they may also pay their course fees by Online WeChat Pay, Online Alipay or Faster Payment System (FPS). Please refer to Enrolment Methods - Online Enrolment  for details.

Notes

  • If the programme/course is starting within five working days, application by post is not recommended to avoid any delays. Applicants are advised to enrol in person at HKU SPACE Enrolment Centres and avoid making cheque payment under this circumstance.

  • Fees paid are not refundable except under very exceptional circumstances (e.g. course cancellation due to insufficient enrolment), subject to the School’s discretion. In exceptional cases where a refund is approved, fees paid by cash, EPS, WeChat Pay, Alipay, cheque, FPS or PPS by Internet will be reimbursed by a cheque, and fees paid by credit card will be reimbursed to the credit card account used for payment. 

  • In addition to the published fees, there may be additional costs associated with individual programmes. Please refer to the relevant course brochures or direct any enquiries to the relevant programme team for details.
  • Fees and places on courses cannot be transferrable from one applicant to another. Once accepted onto a course, the student may not change to another course without approval from HKU SPACE. A processing fee of HK$120 will be levied on each approved transfer.
  • HKU SPACE will not be responsible for any loss of payment, receipt, or personal information sent by mail.
  • For payment certification, please submit a completed form, a sufficiently stamped and self-addressed envelope, and a crossed cheque for HK$30 per copy made payable to “HKU SPACE” to any of our enrolment centres.
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