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Social SciencesMedia & Communication

Media & Communication

As the subject group of Media and Communication in the College of Humanities and law, we offer comprehensive exposure and exploration in the ever-changing media landscape and communication field. We focus on anticipating the future needs of these areas. We constantly update our curriculum and introduce new programmes that strive for the needs of the constantly evolving media platforms and means of communication.

We understand that innovation happens when theory interacts with practice, and people learn best by doing. Our teaching staffs are outstanding industry experts with solid academic credentials who are passionate about passing their experiences and expertise to the next generations. We encourage lively exchanges of ideas between the teachers and students and create relationships that often extend from the classroom to the profession.

With a central location in Asia Pacific, Hong Kong is an international business and education hub. As a gateway to and from Asia, we provide unparalleled global perspectives in the development of digital media communication.

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Royal Central School of Speech and Drama, University of London
A story can inspire and engage an audience or group of colleagues, in a way that jargon-based data cannot. The use of emotive language and vocal quality creates connections to the text while imaginative scenarios allow us the freedom to “step out” of our left brain and explore the creative unknown of the right. In this course, students will discover how to incorporate storytelling techniques into their professional presentations, one-to-one conversations and communication style. At the end of the course, students will be able to: develop a tool-kit of storytelling skills to motivate and inspire any audience; explore the secrets of presence and vocal dynamics for enhanced personal impact; explore a range of actor training techniques to bring content to life; discover how to share a story with effective, influential vocal techniques for confident delivery; understand the fundamentals of improvisation, how to use creativity/imagination to improve communication and explore strategies to increase, clarity and impact of communication.
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Start To be advised
Duration 1 day
Fee HK$4,200 - 5,500
微電影已發展及轉變成新一代重要的行銷工具。本課程旨在探索戲劇的元素、角色人物性格、劇本結構和對話,讓學員瞭解怎樣利用影像帶出故事,以及如何把品牌精神與價值融入故事之中。學員將透過導師講解、研究劇本及影視作品,以及自行寫作,從而掌握微電影的創作技巧。

 
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開課日期 待定
修業期 10日
課程費用 HK$2,300
This programme is devised for students who are interested in a career in marketing and corporate communications. It examines the theories and techniques of major marketing communication functions like advertising, public relations, direct marketing and sales promotion.
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Start To be advised
Duration 1 year and 6 months to 3 years
This programme aims to train and develop students in journalistic writing, editing, reporting, translation and communication skills. Students will explore the relationship between media, technology and society. Graduates will be able to develop a career in print and electronic media as well as other mass media organisations, private businesses and NGOs.

 
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Start To be advised
Duration 1 year and 6 months to 3 years
This programme provides both theoretical and practical knowledge to help students master the different forms and practices of corporate communication. Students will learn the corporations’ efforts to lead, motivate, persuade and inform its public through public relations, media relations, and management communication.
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Start To be advised
Duration Around 9 months
This programme aims to provide a broad-based education that prepares students to be digital media and broadcasting professionals who can incorporate various skills and practices across different media platforms such as television, the Internet and mobile phones. Students will learn to express their visions and visualise their ideas on screen through practical training on writing, directing, cinematography, sound and editing.
 
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Start To be advised
Duration Around 12 months
Fee HK$43,800
This programme provides both theoretical and practical knowledge to help students master the different forms and practices of corporate communication. Students will learn corporations’ efforts to lead, motivate, persuade and inform its public through public relations, media relations, and management communication.
 
The programme consists of eight courses, which are specially designed to cover all aspects of this discipline and will be taught by renowned professionals.

This programme prepares students to become effective communicators and PR specialists, with the competence and confidence for positions in government institutions, non-profit organizations and private sector.
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Start To be advised
Duration Around 1 year and 6 months
This programme examines the impact and application of social media in influencing the future of communication, advertising, public relations, entertainment and commerce. It prepares students to become innovative and resourceful leaders in the rapidly evolving media and communication industries through developing their imagination, analytical power, communication and practical skills across diverse platforms and environments.
 
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Start To be advised
Duration Around 12 months
This programme is an intensive and comprehensive course for students to learn the full range of English public relations writing techniques, as well as effective communication and presentation skills, ranging from writing and desktop publishing to presentation.

 
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Start 25 APR 2017 (TUE)
Duration 25 days
This programme is designed for students interested in a career and further study in public relations, advertising, marketing research or media relations.
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Start To be advised
Duration 2 years to 5 years
Fee HK$50,000