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Social SciencesMedia & Communication

Media & Communication

As the subject group of Media and Communication in the College of Humanities and law, we offer comprehensive exposure and exploration in the ever-changing media landscape and communication field. We focus on anticipating the future needs of these areas. We constantly update our curriculum and introduce new programmes that strive for the needs of the constantly evolving media platforms and means of communication.

We understand that innovation happens when theory interacts with practice, and people learn best by doing. Our teaching staffs are outstanding industry experts with solid academic credentials who are passionate about passing their experiences and expertise to the next generations. We encourage lively exchanges of ideas between the teachers and students and create relationships that often extend from the classroom to the profession.

With a central location in Asia Pacific, Hong Kong is an international business and education hub. As a gateway to and from Asia, we provide unparalleled global perspectives in the development of digital media communication.

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This Postgraduate Diploma is both vocationally and academically oriented to provide opportunities for marketing professionals and general business practitioners to upgrade their knowledge and skills in digital and social media marketing to cope with the challenges and dynamics of the changing market as well as to articulate to Master's degree programmes with credit exemption.
PT
Start 06 MAR 2017 (MON)
Duration 12 months to 24 months
This programme provides both theoretical and practical knowledge to help students master the different forms and practices of corporate communication. Students will learn the corporations’ efforts to lead, motivate, persuade and inform its public through public relations, media relations, and management communication.
PT
Start 22 APR 2017 (SAT)
Duration around 9 month
This programme aims to provide a broad-based education that prepares students to be digital media and broadcasting professionals who can incorporate various skills and practices across different media platforms such as television, the Internet and mobile phones. Students will learn to express their visions and visualise their ideas on screen through practical training on writing, directing, cinematography, sound and editing.
 
PT
Start 22 APR 2017 (SAT)
Duration around 12 month
Fee HK$43,800
This programme provides both theoretical and practical knowledge to help students master the different forms and practices of corporate communication. Students will learn corporations’ efforts to lead, motivate, persuade and inform its public through public relations, media relations, and management communication.
 
The programme consists of eight courses, which are specially designed to cover all aspects of this discipline and will be taught by renowned professionals.

This programme prepares students to become effective communicators and PR specialists, with the competence and confidence for positions in government institutions, non-profit organizations and private sector.
PT
Start 22 APR 2017 (SAT)
Duration 1 year and 6 months
This programme examines the impact and application of social media in influencing the future of communication, advertising, public relations, entertainment and commerce. It prepares students to become innovative and resourceful leaders in the rapidly evolving media and communication industries through developing their imagination, analytical power, communication and practical skills across diverse platforms and environments.
 
PT
Start 22 APR 2017 (SAT)
Duration around 12 month
PT
開課日期 待定
This programme is devised for students who are interested in a career in marketing and corporate communications. It examines the theories and techniques of major marketing communication functions like advertising, public relations, direct marketing and sales promotion.
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Start To be advised
Duration 1 year and 6 months to 3 years
This programme aims to train and develop students in journalistic writing, editing, reporting, translation and communication skills. Students will explore the relationship between media, technology and society. Graduates will be able to develop a career in print and electronic media as well as other mass media organisations, private businesses and NGOs.

 
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Start To be advised
Duration 1 year and 6 months to 3 years