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Marketing, Branding and Retail - Executive Certificate Programmes and Short Courses

The rapid development of technology leads to lots of changes in the business world. New opportunities arise, so do new challenges. To stay competitive and thrive in the fast-paced and increasingly connected economy, marketers need to level up their skills sets, and future-proof themselves by keeping abreast of the most up-to-date knowledge. With this in mind, the below curated list of executive certificate programmes and short courses are designed to help students acquire the necessary skills and knowledge to succeed in the digital economy.

This programme focuses on the practical aspects of designing and planning a digital and social media marketing campaign, as part of the overall marketing strategy.
PT
Start 05 NOV 2026 (THU)
Duration 3 months
Fee HK$6,500
This programme aims to provide students with essential and fundamental knowledge in social media and digital marketing analytics. It also provides hands-on and practical techniques and tools for students to build both strategic mindsets on data strategy and develop practical skills in using digital and social media marketing analytics effectively.
PT
Start 21 NOV 2026 (SAT)
Duration 3 months
Fee HK$6950
Power Up 營銷工作坊 -- 幫助營銷人員和小企業老闆找到合適的營銷解決方案,並為COVID-19後經濟復甦作準備的一系列工作坊。
 
打響頭炮的是有關意見領袖營銷的課程。隨著KOC(關鍵意見消費者)的崛起,這種營銷方法亦得到更多的關注。越來越多品牌與社交媒體上的KOL/KOC合作為與其目標客戶產生共鳴。 另外,隨著直播的日益普及,越來越多公司正在利用這些工具來製作有趣的內容,以直接與客戶互動。
PT
開課日期 待定
修業期 1日
課程費用 HK$1,800

 

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