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This programme aims to enhance the skills and concepts for digital marketers who do not have web programming background. Participants will learn the Google Analytics (GA) setup, operation, and tools to perform data analysis, visualization, reporting, and gain insights from customer behaviour to enhance the effectiveness of digital marketing.
PT
Start 16 JAN 2027 (SAT)
Duration 1 day
Fee Course Fee: HK$1,800
Early Bird: HK$1,600 (application submitted on or before 15 Dec 2026)
Alumni Rate: HK$1,600 (application must be submitted to enrollment centres)
Early Bird: HK$1,600 (application submitted on or before 15 Dec 2026)
Alumni Rate: HK$1,600 (application must be submitted to enrollment centres)
This workshop is designed for people who advertise on the greater Google environment. Participants will learn to use Google Ads Platform to manage their advertisements on AdWords, YouTube, Google Display Network, and Gmail.
PT
Start 09 JAN 2027 (SAT)
Duration 1 day
Fee Course Fee : HK$1,800
Early Bird : HK$1,600 (application submitted on or before 8 Dec 2026)
Alumni Rate : HK$1,600 (application must be submitted to enrollment centres)
Early Bird : HK$1,600 (application submitted on or before 8 Dec 2026)
Alumni Rate : HK$1,600 (application must be submitted to enrollment centres)
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