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Professional Practice Theme - Communication Design and Practice

Microcredentials are individualised learning programmes – the contents are skill-based and professional-oriented, and the study plans can be made based on the student's personal pace, time and interests. Microcredentials are suitable for anyone wishing for career advancement, upgrading skills, changing professions, or even pursuing interests. Below are the courses under the theme of "Communication Design and Practice". More themes and courses can be found HERE.

This programme requires students to apply the knowledge and skills acquired in this programme to create a self-initiated design project. Project topics are expected to be wide-ranging which include but not limited to personal, commercial, social, and cultural aspects in Hong Kong.
PT
Start 07 JUL 2025 (MON)
Duration 30 hours
Fee HK$6360
This programme provides an introduction to User Experience (UX) and User Interface (UI) design principles and practices for students. Students will learn how to create user-centered designs that effectively communicate and engage with target audiences across various digital platforms. Through a combination of theoretical concepts and hands-on exercises, students will develop their understanding of UX/UI design principles, information architecture, prototyping, usability testing, and Graphical User Interface (GUI) design elements.
PT
Start To be advised
Duration 30 hours
This programme introduces a set of design principles and methods to students. By integrating visual literacy into the design process, it helps students learn to apply a wide range of basic design elements. In addition, they can express their ideas and resolve common aesthetic problems in visual communication.
PT
Start To be advised
Duration 30 hours
This programme introduces students to the principles and practices of design thinking across different design sectors. Design thinking is a human-centered approach to define problems and explore potential solutions that emphasise exploration, ideation, and prototyping. Students will learn how to apply design thinking methodologies to discover problems, identify user needs, generate innovative ideas, and develop effective solutions. Through hands-on projects and case studies, students will develop a deep understanding of the design thinking process and its application in various design contexts.
PT
Start To be advised
Duration 30 hours
This programme introduces digital drawing techniques and character design knowledge to students with an emphasis on developing illustration visualisation skills. Through a combination of theory and hands-on practice, students will learn the fundamental principles, techniques, and tools used in digital illustration and develop the skills necessary to create compelling characters. By focusing on industry relevance, the programme prepares students for careers in the creative field.
PT
Start To be advised
Duration 30 hours

 

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