Marketing Public Relations and Corporate Communication

Public Relations (PR) and Corporate Communication skill sets are in high demand in today's global business and communications environment. HKU SPACE provides a series of courses to equip students with knowledge and practical skills in Corporate Brand Communication, New Communication Tools and Upcoming Trends in PR, Content Creation and Management, PR Campaign Planning and Implementation, Key Performance Indications (KPIs) and Effectiveness Measurement of PR Campaigns and Crisis Management. Effective Multimedia Writing Skills will be polished and refined across a variety of evolving digital platforms, including social media, blogs, and the Web.

These courses are developed to cater for the career and business needs of practitioners of PR industries, business owners, sales, management, marketing, IT with extended tasks in commercial firms, NGOs, public utilities and government, or those who plan to pursue a career in PR and corporate communication.