Edinburgh Napier University Craiglockhart Campus
The Master of Science in Marketing and Master of Science in Marketing with Festival and Event Management programmes are offered by the School of Professional and Continuing Education of the University of Hong Kong (HKU SPACE) in collaboration with Edinburgh Napier University, Scotland.
Edinburgh Napier University is based in one of the most important global destinations for tourism and events. The University’s postgraduate programmes were developed to support international tourism and event management development. These programmes are now as relevant in Hong Kong as in Edinburgh and we are delighted to make them available to Hong Kong marketing, tourism, festival and event professionals.
The MSc Marketing has been offered in Hong Kong since 2000 and has over 700 graduates. The version of this programme with Festival and Event Management was introduced in Hong Kong in 2010. These programmes lead to a specialist Master’s degree in Marketing offered by the UK university and equip students with both the theory and knowledge to practise marketing at the strategic level. Students will acquire the blend of skills needed to be a successful marketer including decision-making and problem-solving in complex, unpredictable and often fast changing situations, initiative and personal responsibility and the independent learning ability needed for continuing professional development in marketing.
The programmes are suitable for graduates who are keen to start a career in marketing or tourism or festival or event management. They are equally valuable for experienced marketers who would like to ensure they have a thorough grounding in the marketing discipline in order to develop their career.
Edinburgh Napier’s foundations were laid in 1964 and it became a university in 1993. Edinburgh Napier University takes its name from the 16th Century mathematician, John Napier, who is best known for the invention of logarithms. It is now one of the largest higher education institutions in Scotland with more than 17,500 students. The 2008 Research Assessment Exercise reported that many areas of Edinburgh Napier’s research are world-leading or of international excellence. In 2009, Napier became Edinburgh Napier University, changing its name to better reflect its location in Scotland’s capital and to strengthen its appeal worldwide. The Queen’s Anniversary Prize 2009 was awarded to the University’s Building Performance Centre for its innovative work on the reduction of noise transmission in new homes. The prize is the most distinguished award that can be made to a UK institution for higher or further education and Edinburgh Napier was the only university in Scotland to receive the prize on this occasion. In 2011, Edinburgh Napier was described as one of Scotland’s top universities for graduate employability by the Higher Education Statistics Agency. The University motto is “NISI SAPIENTIA FRUSTRA” – meaning ‘Without wisdom, all is in vain’.
The Business School's reputation for academic excellence is enhanced and supported by considerable research and consultancy in business and the strong links it maintains with industry. Around 2,500 of the Business School's 7,000 students are in Hong Kong, where it is long-established. Edinburgh Napier University is the largest provider of UK education in Hong Kong.