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Master of Science in Marketing with Festival & Event Management


Edinburgh Napier University, UK
Application Code: 1390-MK026A
Programme/Course Code: MK026A | MK 43-819-00 (53)
(for enquiries)

Start Date: 13-06-2016   Next intakes: Oct 2016

Course Description

Edinburgh Napier University Craiglockhart Campus

10% Graduate Discount

We offer a 10% discount in MSc course fee for all alumni who have graduated with an undergraduate degree from Edinburgh Napier University.

Feature Story

Master of Science in Marketing and Master of Science in Marketing with Festival and Event Management programmes are offered by the School of Professional and Continuing Education of the University of Hong Kong (HKU SPACE) in collaboration with Edinburgh Napier University, Scotland.

Edinburgh Napier University is based in one of the most important global destinations for tourism and events. The University’s postgraduate programmes were developed to support international tourism and event management development. These programmes are now as relevant in Hong Kong as in Edinburgh and we are delighted to make them available to Hong Kong marketing, tourism, festival and event professionals.

The MSc Marketing has been offered in Hong Kong since 2000 and has over 700 graduates. The versions of this programme with Festival and Event Management was introduced in Hong Kong in 2010. These programmes lead to a specialist Master’s degree in Marketing offered by the UK university and equip students with both the theory and knowledge to practise marketing at the strategic level.  Students will acquire the blend of skills needed to be a successful marketer including decision-making and problem-solving in complex, unpredictable and often fast changing situations, initiative and personal responsibility and the independent learning ability needed for continuing professional development in marketing.

The programmes are suitable for graduates who are keen to start a career in marketing or tourism or festival or event management. They are equally valuable for experienced marketers who would like to ensure they have a thorough grounding in the marketing discipline in order to develop their career.

Edinburgh Napier University, Scotland, UK

Edinburgh Napier’s foundations were laid in 1964 and it became a university in 1993. Edinburgh Napier University takes its name from the 16th Century mathematician, John Napier, who is best known for the invention of logarithms. It is now one of the largest higher education institutions in Scotland with more than 17,000 students. The 2008 Research Assessment Exercise reported that many areas of Edinburgh Napier’s research are world-leading or of international excellence. In 2009, Napier became Edinburgh Napier University, changing its name to better reflect its location in Scotland’s capital and to strengthen its appeal worldwide. The Queen’s Anniversary Prize 2009 was awarded to the University’s Building Performance Centre for its innovative work on the reduction of noise transmission in new homes. The prize is the most distinguished award that can be made to a UK institution for higher or further education and Edinburgh Napier was the only university in Scotland to receive the prize on this occasion. In 2011, Edinburgh Napier was described as one of Scotland’s top universities for graduate employability by the Higher Education Statistics Agency. The University motto is “NISI SAPIENTIA FRUSTRA” – meaning ‘Without wisdom, all is in vain’.

The Business School's reputation for academic excellence is enhanced and supported by considerable research and consultancy in business and the strong links it maintains with industry. Around 2,500 of the Business School's 7,000 students are in Hong Kong, where it is long-established. Edinburgh Napier University is the largest provider of UK education in Hong Kong.

Non-Local Higher and Professional Education (Regulation) Ordinance
These are exempted courses under the Non-local Higher and Professional Education (Regulation) Ordinance. It is a matter of discretion for individual employers to recognise any qualification to which these courses may lead.


  • 20 months - 2 years;
    Weekday evenings and weekends

Programme Structure

  1. Principles and Practice of Marketing
  2. Consumer Behaviour
  3. Strategic Brand Management
  4. International Festival and Event Management
  5. International Business Event Management (formerly known as International Conference Management)
  6. Marketing Communications*
  7. Global Marketing*
  8. Direct and Digital Marketing*
  9. Research Methods
  10. Dissertation

* Option modules: students are required to choose one out of three.

  1. Exemptions may be given from Principles and Practice of Marketing and Consumer Behaviour to holders of the CIM Postgraduate Diploma in Marketing/ HKU SPACE Postgraduate Diploma in Marketing or to applicants with 3 years' relevant work experience.
  2. Most modules have 15 hours of lectures and 15 hours of tutorials taught by Edinburgh Napier or HKU SPACE academic staff.
  3. Assessment is based on coursework and final examination.

Holders of the MSc in Marketing/MSc in Marketing with Festival and Event Management with appropriate practical experience are eligible for CIM Membership and for progression to Chartered Marketer status.

Entry Requirements

Applicants should hold:

  • An undergraduate degree at Honours level from a recognised university; OR
  • An undergraduate degree from a recognised university PLUS no less than one year’s experience in marketing or sales or three years general working experience; OR
  • An appropriate professional qualification e.g. CIM Diploma in Marketing, HKU SPACE Diploma in Marketing awarded within the HKU system through HKU SPACE, PLUS no   less than one year’s experience in marketing or sales or three years general working experience.

 Entry as an Affiliate Student  If you do not meet the above requirements, but have five or more years of marketing experience, you may enter as an Affiliate Student. Your application will be reviewed individually and, if successful, will allow you to study the two modules in the first trimester of the programme, Principles and Practice of Marketing and Consumer Behavior, as an Affiliate Student. If you pass these modules, you will be able to proceed with the rest of the programme.

Application Deadline

18 May 16

Application Fee


Course Fee

£8500 (Full Programme)
£7200 (With Exemptions)

Enrolment Method

Payment Method

Application Form