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Master of Science in Marketing with Festival & Event Management


Edinburgh Napier University, UK
MK 43-819-00 (21)

Start Date: 18-06-2014

Info Seminar

Course Description

Edinburgh Napier University Craiglockhart Campus

Feature Story:

Master of Science in Marketing, in Marketing with Festival & Event Management and in International Marketing with Tourism & Events programmes are offered by the School of Professional and Continuing Education of the University of Hong Kong (HKU SPACE) in collaboration with Edinburgh Napier University, Scotland.

Edinburgh Napier Universityis based in one of the most important global destinations for tourism and events. The University’s postgraduate programmes were developed to support international tourism and event management development. These programmes are now as relevant in Hong Kong as in Edinburgh and we are delighted to make them available to Hong Kong marketing, tourism, festival and event professionals.

The MSc Marketing has been offered in Hong Kong since 2000 and has over 500 graduates. The versions of this programme with Festival & Event Management, and in International Marketing with Tourism &Events, were introduced in Hong Kong in 2010 and 2012 respectively. These programmes lead to a specialist Master’s degree in Marketing offered by the UK university and equip students with both the theory and knowledge to practise marketing at the strategic level.  Students choosing one of the two additional versions also receive an extensive grounding in their specialist disciplines. Students will acquire the blend of skills needed to be a successful marketer including decision-making and problem-solving in complex, unpredictable and often fast changing situations, initiative and personal responsibility and the independent learning ability needed for continuing professional development in marketing.

The programmes are suitable for graduates who are keen to start a career in marketing or tourism or festival or event management. They are equally valuable for experienced marketers who would like to ensure they have a thorough grounding in the marketing discipline in order to develop their career.

Edinburgh Napier University, Scotland, UK

Edinburgh Napier’s foundations were laid in 1964 and it became a university in 1993. Edinburgh Napier University takes its name from the 16th Century mathematician, John Napier, who is best known for the invention of logarithms. It is now one of the largest higher education institutions in Scotland with more than 17,500 students. The 2008 Research Assessment Exercise reported that many areas of Edinburgh Napier’s research are world-leading or of international excellence. In 2009, Napier became Edinburgh Napier University, changing its name to better reflect its location in Scotland’s capital and to strengthen its appeal worldwide. The Queen’s Anniversary Prize 2009 was awarded to the University’s Building Performance Centre for its innovative work on the reduction of noise transmission in new homes. The prize is the most distinguished award that can be made to a UK institution for higher or further education and Edinburgh Napier was the only university in Scotland to receive the prize on this occasion. In 2011, Edinburgh Napier was described as one of Scotland’s top universities for graduate employability by the Higher Education Statistics Agency. The University motto is “NISI SAPIENTIA FRUSTRA” – meaning ‘Without wisdom, all is in vain’.

Edinburgh Napier University is one of the largest international universities delivering programmes in Hong Kong with over 1,500 students currently studying in Hong Kong.

View university video here.

View Video: "Why I choose Edinburgh Napier"

Non-Local Higher and Professional Education (Regulation) Ordinance
These are exempted courses under the Non-local Higher and Professional Education (Regulation) Ordinance. It is a matter of discretion for individual employers to recognise any qualification to which these courses may lead.


  • 20 months - 2 years;
    Weekday evenings and weekends

Programme Structure


1. Principles and Practice of Marketing
2. Consumer Behaviour
3. Global Marketing*
4. Marketing Communications*
5. Strategic Brand Management
6. Direct & Digital Marketing*

7. International Conference Management

8. International Festival & Event Management

9. Research Methods
10. Dissertation

* Core modules: students are required to choose one out of three.

  1. Exemptions may be given from Principles and Practice of Marketing and Consumer Behaviour to holders of the CIM Postgraduate Diploma in Marketing/ HKU SPACE Postgraduate Diploma in Marketing or to applicants with 3 years' relevant work experience.
  2. Most modules have 15 hours of lectures and 15 hours of tutorials taught by Edinburgh Napier or HKU SPACE academic staff.
  3. Assessment is based on coursework and final examination.

Holders of the MSc in Marketing/MSc in Marketing with Festival & Event Management with appropriate practical experience are eligible for CIM Membership and for progression to Chartered Marketer status.

Entry Requirements

Applicants should hold:

  • An undergraduate degree at Honours level from a recognised university; OR
  • An undergraduate degree from a recognised university PLUS no less than one year’s experience in marketing or sales or threeyears general working experience; OR
  • An appropriate professional qualification e.g. CIM Diploma in Marketing, HKU SPACE Diploma in Marketing awarded within the HKU system through HKU SPACE, PLUSno less than one year’s experience in marketing or sales or threeyears general working experience.

 Entry as an Associate Student  If you do not meet the above requirements, but have five or more years of marketing experience, you may enter as an Associate Student. Your application will be reviewed individually and, if successful, will allow you to study the two modules in the first trimester of the programme, Principles & Practice of Marketing and Consumer Behavior, as an Associate Student. If you pass these modules, you will be able to proceed with the rest of the programme.

Application Deadline

03 May 14

Application Fee


Course Fee

  • £8000 (Full Programme)
  • £7000 (With Exemptions)

Enrolment Method

Payment Method

Application Form