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BusinessMarketing & Branding

Advanced Diploma in Marketing & Brand Management
市場學及品牌管理高等文憑

Course Code
MK002A
Application Code
1535-MK002A

Study mode
Part-time
Start Date
03 Jul 2017 (Mon)
Next intake(s)
11-2017
Duration
20 months to max. 40 months
Language
English, supplemented by Cantonese if necessary
How to Apply
Deadline on 08 May 2017 (Mon)
Enquiries
28678316 / 28678493
28610278

This programme provides a firm foundation to equip you with knowledge and skills in developing brand strategies and managing brands in a multi-cultural market environment. It also prepares you for higher education at degree level and career advancement in brand management in a competitive market environment.

Students will be equipped with academic knowledge and practice skills that prepare students for careers in product and marketing management, advertising, marketing communications, brand management, etc. In competitive marketing environment, it is important to be able to sharpen your marketing knowledge in brand building and management, customer loyalty, manage customer brand experience through effective marketing communication through both digital and social media marketing as well as advertising and promotions.

 

  1. Principles of Marketing
  2. Business Economics
  3. Essentials of Accounting
  4. Consumer Behaviour
  5. Marketing Communications
  6. Introduction to Management
  7. Marketing Research and Information
  8. Introduction to Branding
  9. Brand Management
  10. Elective Module (Choose one from the below)
    i. Business Communication
    ii. Digital Marketing
    iii. Integrated Brand Communications
    iv. International Business
    v. Introduction to Branding
    vi. Retail Management Operations
    vii. Strategic Retail Marketing
    viii. Retail Merchandising and Distribution
    ix. Selling and Sales Management
    x. Services Marketing
    xi. Social Media Marketing
 

Students who complete any five modules (a total  of 60 credits) and choose to exit the programme may receive a "Diploma in Marketing Studies" (QF Level: 4, QR Registration No.: 09/001368/4, QR Registration Validity Period: 01 Feb 2009 - 31 Dec 2018).

Holders of this Advanced Diploma will be eligible to apply for the following two top-up degree programmes jointly organised by HKU SPACE and The University of Hull.
•           Bachelor of Arts (Hons) Marketing
•           Bachelor of Arts (Hons) Marketing and Management 
 
Duration
  • The duration is 20 months to 40 months.

    Regular Lectures:
    Weekdays 7:00pm - 10:00pm

    Venue:
    HKU SPACE Learning Centres

Applicants should

  • have gained in the HKALE Grade E in 2 subjects; or
  • have gained in the HKALE Grade E in 1 subject, and have 2 years of relevant work experience; or
  • have gained in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, and have 2 years of relevant work experience; or
  • have gained in the HKDSE Examination Level 2 in 5 subjects including English; or
  • hold a certificate in the marketing, business or related discipline; or
  • be aged at least 21 with 3 years of relevant work experience
Application Fee

HK$150

Course Fee
  • HK$3850 per module
  • The CEF Institution Code of HKU SPACE is 100

CEF SectorBusiness Services

CEF Courses
Business Economics (Module from Advanced Diploma in Marketing and Brand Management)
COURSE CODE 21Z07896-8 FEES $3,850 ENQUIRY 2867-8316
Brand Management (Module from Advanced Diploma in Marketing and Brand Management)
COURSE CODE 21Z07902-6 FEES $3,850 ENQUIRY 2867-8316
Consumer Behaviour (Module from Advanced Diploma in Marketing and Brand Management)
COURSE CODE 21Z07897-6 FEES $3,850 ENQUIRY 2867-8316
Introduction to Branding (Module from Advanced Diploma in Marketing and Brand Management)
COURSE CODE 21Z07901-8 FEES $3,850 ENQUIRY 2867-8316
Marketing Communications (Module from Advanced Diploma in Marketing and Brand Management)
COURSE CODE 21Z07898-4 FEES $3,850 ENQUIRY 2867-8316
Principles of Marketing (Module from Advanced Diploma in Marketing and Brand Management)
COURSE CODE 21Z07895-A FEES $3,850 ENQUIRY 2867-8316
Services Marketing (Module from Advanced Diploma in Marketing and Brand Management)
COURSE CODE 21Z07900-A FEES $3,850 ENQUIRY 2867-8316
Selling and Sales Management (Module from Advanced Diploma in Marketing and Brand Management)
COURSE CODE 21Z07899-2 FEES $3,850 ENQUIRY 2867-8316

CEF SectorFinancial Services

CEF Courses
Essentials of Accounting (Module from Advanced Diploma in Marketing and Brand Management)
COURSE CODE 23Z07919-6 FEES $3,850 ENQUIRY 2867-8316
Continuing Education Fund reimbursable programme Continuing Education Fund reimbursable programme (selected modules only)
Some modules of this programme have been included in the list of CEF reimbursable programmes. Application for CEF has to be made before commencement of the modules.

Application Form Application Form

Enrolment Method

All applicants are required to complete the application form and submit it with one sets of the following supporting documents together with application fee of HK$150 to any of theHKUSPACE enrolment centres:

1.Certified true copies* of full educational certificates and transcripts;

2. Original / Certified true copies* of testimonials or other documentary proof of the applicant’s working experience;

3. Photocopy of Hong Kong Identity Card#;

 
*Certified true copies: Original certificates and transcripts together with the copies are required to be presented to any HKU SPACE enrolment centres for verification. 
 
#To study in Hong Kong, all non-local applicants are required to obtain a student visa issued by the Immigration Department of the HKSAR Government, except for those admitted to Hong Kong for employment or as dependents, who do not need prior approval before taking up part-time studies. It is the responsibility of individual applicants to make appropriate visa arrangements. Holding an acceptance letter to a HKU SPACE academic progarmme/ course does not guarantee the issue of a student visa. Applicants may wish to note that part-time courses are generally not considered by the Immigration Department for visa purposes except for self-financed, locally accredited taught postgraduate programmes.
 
 
Payment Method

1. Cash or EPS

Only application fee can be paid by cash or EPS at any HKU SPACE enrolment counters.

2. Cheque or Bank Draft

Application fee and Course fees can be paid by crossed cheque or bank draft made payable to "HKU SPACE". Please specify the programme title(s) for application, student's name, and student card number (if applicable).

3. VISA/MasterCard

Applicants may also pay the Application fee and Course fees by VISA or MasterCard, including "HKU SPACE MasterCard", at any HKU SPACE enrolment centres.