BusinessMarketing & Branding
Advanced Diploma in Marketing and Brand Management
- Study mode
- Start Date
- 01 Nov 2017 (Wed)
- Next intake(s)
- 20 months to max. 40 months
This programme provides a firm foundation to equip you with knowledge and skills in developing brand strategies and managing brands in a multi-cultural market environment. It also prepares you for higher education at degree level and career advancement in brand management in a competitive market environment.
Students will be equipped with academic knowledge and practice skills that prepare students for careers in product and marketing management, advertising, marketing communications, brand management, etc. In competitive marketing environment, it is important to be able to sharpen your marketing knowledge in brand building and management, customer loyalty, manage customer brand experience through effective marketing communication through both digital and social media marketing as well as advertising and promotions.
- Principles of Marketing
- Business Economics
- Essentials of Accounting
- Consumer Behaviour
- Marketing Communications
- Introduction to Management
- Marketing Research and Information
- Introduction to Branding
- Brand Management
- Elective Module (Choose one from the below)
i. Business Communicationii. Digital Marketingiii. Integrated Brand Communicationsiv. International Businessv. Introduction to Brandingvi. Retail Management Operationsvii. Strategic Retail Marketingviii. Retail Merchandising and Distributionix. Selling and Sales Managementx. Services Marketing
xi. Social Media Marketing
xii. Business Law
xiii. Introduction to Public Relations
xiv. Public Relations Planning
xv. Principles of Advertising
xvi. Advertising Campaign
Students who complete any five modules (a total of 60 credits) and choose to exit the programme may receive a "Diploma in Marketing Studies" .
- The duration is 20 months to 40 months.
Weekdays 7:00pm - 10:00pm
HKU SPACE Learning Centres
- have gained in the HKALE Grade E in 2 subjects; or
- have gained in the HKALE Grade E in 1 subject, and have 2 years of relevant work experience; or
- have gained in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, and have 2 years of relevant work experience; or
- have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; or
- hold a certificate in the marketing, business or related discipline; or
- be aged at least 21 with 3 years of relevant work experience.
HK$150 , non-refundableCourse Fee
- HK$3850 per module
- The CEF Institution Code of HKU SPACE is 100
CEF SectorBusiness Services
|Business Economics (Module from Advanced Diploma in Marketing and Brand Management)|
|COURSE CODE 21Z07896-8||FEES $3,850||ENQUIRY 2867-8316|
|Brand Management (Module from Advanced Diploma in Marketing and Brand Management)|
|COURSE CODE 21Z07902-6||FEES $3,850||ENQUIRY 2867-8316|
|Consumer Behaviour (Module from Advanced Diploma in Marketing and Brand Management)|
|COURSE CODE 21Z07897-6||FEES $3,850||ENQUIRY 2867-8316|
|Introduction to Branding (Module from Advanced Diploma in Marketing and Brand Management)|
|COURSE CODE 21Z07901-8||FEES $3,850||ENQUIRY 2867-8316|
|Marketing Communications (Module from Advanced Diploma in Marketing and Brand Management)|
|COURSE CODE 21Z07898-4||FEES $3,850||ENQUIRY 2867-8316|
|Principles of Marketing (Module from Advanced Diploma in Marketing and Brand Management)|
|COURSE CODE 21Z07895-A||FEES $3,850||ENQUIRY 2867-8316|
|Services Marketing (Module from Advanced Diploma in Marketing and Brand Management)|
|COURSE CODE 21Z07900-A||FEES $3,850||ENQUIRY 2867-8316|
|Selling and Sales Management (Module from Advanced Diploma in Marketing and Brand Management)|
|COURSE CODE 21Z07899-2||FEES $3,850||ENQUIRY 2867-8316|
CEF SectorFinancial Services
|Essentials of Accounting (Module from Advanced Diploma in Marketing and Brand Management)|
|COURSE CODE 23Z07919-6||FEES $3,850||ENQUIRY 2867-8316|
|Continuing Education Fund reimbursable programme (selected modules only)
Some modules of this programme have been included in the list of CEF reimbursable programmes. Application for CEF has to be made before commencement of the modules.
Application Form Application FormEnrolment Method
All applicants are required to complete the application form and submit it with one sets of the following supporting documents together with application fee of HK$150 to any of theHKUSPACE enrolment centres:
1.Certified true copies* of full educational certificates and transcripts;
2. Original / Certified true copies* of testimonials or other documentary proof of the applicant’s working experience;
3. Photocopy of Hong Kong Identity Card#;
1. Cash or EPS
Only application fee can be paid by cash or EPS at any HKU SPACE enrolment counters.
2. Cheque or Bank Draft
Application fee and Course fees can be paid by crossed cheque or bank draft made payable to "HKU SPACE". Please specify the programme title(s) for application, student's name, and student card number (if applicable).
Applicants may also pay the Application fee and Course fees by VISA or MasterCard, including "HKU SPACE MasterCard", at any HKU SPACE enrolment centres.