BusinessMarketing & Branding
Advanced Diploma in Marketing and Retail Management
- Study mode
- Start Date
- 01 Nov 2017 (Wed)
- Next intake(s)
- 20 months to max. 40 months
The rapid development in digitalization and multi-channel retailing has transformed the retail landscape. Total customer satisfaction has been redefined through personalized shopping experience via multi-channel retailing. Nowadays, customers may use more than one sales channels to shop. This part-time advanced diploma programme equips you with new retail management knowledge and skills for multichannel retailing through in-store, online, mobile retailing, etc.
The part-time advanced diploma programme in marketing series is designed to equip you with up-to-date marketing principles, theoretical knowledge and practices. It offers unique specialisation with particular focus on the marketing realms of retailing, digital marketing, brand management, and marketing management that prepare you for both higher education at degree level and career advancement in multichannel retailing business including in-store, online, mobile retailing, etc.
The Advanced Diploma in Marketing and Retail Management covers the whole retail management process which includes multichannel retailing, customer relationship, supplement chain management, merchandising and inventory control, information systems in retail operations, retailing staff management, store layout and merchandise presentation, and the integration of different functional areas. This programme will train you up with the knowledge and skills required for further career advancement in the competitive retailing business.
Principles of Marketing
Essentials of Accounting
Introduction to Management
Marketing Research and Information
- Retail Management and Operations
Strategic Retail Marketing
Elective Module (Choose one from the below)i. Brand Managementii. Business Communicationiii. Digital Marketingiv. Integrated Brand Communicationsv. International Businessvi. Introduction to Brandingvii. Retail Merchandising & Distributionviii. Selling and Sales Managementix. Services Marketingx. Social Media Marketingxi. Business Lawxii. Introduction to Public Relationsxiii. Public Relations Planningxiv. Principles of Advertisingxv. Advertising Campaign
Students who complete any five modules (a total of 60 credits) and choose to exit the programme may receive a "Diploma in Marketing Studies" .
- The duration is 20 months to 40 months.
Weekdays 7:00pm - 10:00pm
HKU SPACE Learning Centres
- have gained in the HKALE Grade E in 2 subjects; or
- have gained in the HKALE Grade E in 1 subject, and have 2 years of relevant work experience; or
- have gained in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, and have 2 years of relevant work experience; or
- have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; or
- hold a certificate in the marketing, business or related discipline; or
- be aged at least 21 with 3 years of relevant work experience.
HK$150 , non-refundableCourse Fee
- HK$3850 per module
- The CEF Institution Code of HKU SPACE is 100
CEF SectorBusiness Services
|Business Economics (Module from Advanced Diploma in Marketing and Retail Management)|
|COURSE CODE 21Z07956-5||FEES $3,850||ENQUIRY 2867-8316|
|Consumer Behaviour (Module from Advanced Diploma in Marketing and Retail Management)|
|COURSE CODE 21Z07957-3||FEES $3,850||ENQUIRY 2867-8316|
|Marketing Communications (Module from Advanced Diploma in Marketing and Retail Management)|
|COURSE CODE 21Z07958-1||FEES $3,850||ENQUIRY 2867-8316|
|Retail Management and Operations (Module from Advanced Diploma in Marketing and Retail Management)|
|COURSE CODE 21Z07891-7||FEES $3,850||ENQUIRY 2867-8316|
|Principles of Marketing (Module from Advanced Diploma in Marketing and Retail Management)|
|COURSE CODE 21Z07955-7||FEES $3,850||ENQUIRY 2867-8316|
|Strategic Retail Marketing (Module from Advanced Diploma in Marketing and Retail Management)|
|COURSE CODE 21Z07892-5||FEES $3,850||ENQUIRY 2867-8316|
|Services Marketing (Module from Advanced Diploma in Marketing and Retail Management)|
|COURSE CODE 21Z07890-9||FEES $3,850||ENQUIRY 2867-8316|
|Selling and Sales Management (Module from Advanced Diploma in Marketing and Retail Management)|
|COURSE CODE 21Z07889-5||FEES $3,850||ENQUIRY 2867-8316|
CEF SectorFinancial Services
|Essentials of Accounting (Module from Advanced Diploma in Marketing and Retail Management)|
|COURSE CODE 23Z07959-5||FEES $3,850||ENQUIRY 2867-8316|
|Continuing Education Fund reimbursable programme (selected modules only)
Some modules of this programme have been included in the list of CEF reimbursable programmes. Application for CEF has to be made before commencement of the modules.
Application Form Application FormEnrolment Method
All applicants are required to complete the application form and submit it with one sets of the following supporting documents together with application fee of HK$150 to any of the HKUSPACE enrolment centres:
1.Certified true copies* of full educational certificates and transcripts;
2. Original / Certified true copies* of testimonials or other documentary proof of the applicant’s working experience;
3. Photocopy of Hong Kong Identity Card#;
1. Cash or EPS
Only application fee can be paid by cash or EPS at any HKU SPACE enrolment counters.
2. Cheque or Bank Draft
Application fee and Course fees can be paid by crossed cheque or bank draft made payable to "HKU SPACE". Please specify the programme title(s) for application, student's name, and student card number (if applicable).
Applicants may also pay the Application fee and Course fees by VISA or MasterCard, including "HKU SPACE MasterCard", at any HKU SPACE enrolment centres.