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BusinessMarketing & Branding

Advanced Diploma in Marketing and Retail Management
市場學及零售管理高等文憑

Course Code
MK030A
Application Code
1535-MK030A

Study mode
Part-time
Start Date
01 Nov 2017 (Wed)
Next intake(s)
11-2017
Duration
20 months to max. 40 months
Language
English

The rapid development in digitalization and multi-channel retailing has transformed the retail landscape. Total customer satisfaction has been redefined through personalized shopping experience via multi-channel retailing. Nowadays, customers may use more than one sales channels to shop. This part-time advanced diploma programme equips you with new retail management knowledge and skills for multichannel retailing through in-store, online, mobile retailing, etc.

The part-time advanced diploma programme in marketing series is designed to equip you with up-to-date marketing principles, theoretical knowledge and practices. It offers unique specialisation with particular focus on the marketing realms of retailing, digital marketing, brand management, and marketing management that prepare you for both higher education at degree level and career advancement in multichannel retailing business including in-store, online, mobile retailing, etc.

The Advanced Diploma in Marketing and Retail Management covers the whole retail management process which includes multichannel retailing, customer relationship, supplement chain management, merchandising and inventory control, information systems in retail operations, retailing staff management, store layout and merchandise presentation, and the integration of different functional areas. This programme will train you up with the knowledge and skills required for further career advancement in the competitive retailing business. 

  1. Principles of Marketing
  2. Business Economics
  3. Essentials of Accounting
  4. Consumer Behaviour
  5. Marketing Communications
  6. Introduction to Management
  7. Marketing Research and Information 
  8. Retail Management and Operations
  9. Strategic Retail Marketing
  10. Elective Module (Choose one from the below)
    i. Brand Management
    ii. Business Communication
    iii. Digital Marketing
    iv. Integrated Brand Communications
    v. International Business
    vi. Introduction to Branding
    vii. Retail Merchandising & Distribution
    viii. Selling and Sales Management
    ix. Services Marketing
    x. Social Media Marketing
    xi. Business Law
    xii. Introduction to Public Relations
    xiii. Public Relations Planning
    xiv. Principles of Advertising
    xv. Advertising Campaign
     

Students who complete any five modules (a total of 60 credits) and choose to exit the programme may receive a "Diploma in Marketing Studies" .

Holders of this Advanced Diploma will be eligible to apply for the following two top-up degree programmes jointly organized by HKU SPACE and The University of Hull.
•           Bachelor of Arts (Hons) Marketing
•           Bachelor of Arts (Hons) Marketing and Management 
 
 
Duration
  • The duration is 20 months to 40 months.

    Regular Lectures:
    Weekdays 7:00pm - 10:00pm

    Venue:
    HKU SPACE Learning Centres

Applicants should

  • have gained in the HKALE Grade E in 2 subjects; or
  • have gained in the HKALE Grade E in 1 subject, and have 2 years of relevant work experience; or
  • have gained in the HKCEE Grade E in 4 subjects, and Level 2 in English Language, and have 2 years of relevant work experience; or
  • have gained in the HKDSE Examination Level 2 in 5 subjects including English Language; or
  • hold a certificate in the marketing, business or related discipline; or
  • be aged at least 21 with 3 years of relevant work experience.
Application Fee

HK$150 , non-refundable

Course Fee
  • HK$3850 per module
  • The CEF Institution Code of HKU SPACE is 100

CEF SectorBusiness Services

CEF Courses
Business Economics (Module from Advanced Diploma in Marketing and Retail Management)
COURSE CODE 21Z07956-5 FEES $3,850 ENQUIRY 2867-8316
Consumer Behaviour (Module from Advanced Diploma in Marketing and Retail Management)
COURSE CODE 21Z07957-3 FEES $3,850 ENQUIRY 2867-8316
Marketing Communications (Module from Advanced Diploma in Marketing and Retail Management)
COURSE CODE 21Z07958-1 FEES $3,850 ENQUIRY 2867-8316
Retail Management and Operations (Module from Advanced Diploma in Marketing and Retail Management)
COURSE CODE 21Z07891-7 FEES $3,850 ENQUIRY 2867-8316
Principles of Marketing (Module from Advanced Diploma in Marketing and Retail Management)
COURSE CODE 21Z07955-7 FEES $3,850 ENQUIRY 2867-8316
Strategic Retail Marketing (Module from Advanced Diploma in Marketing and Retail Management)
COURSE CODE 21Z07892-5 FEES $3,850 ENQUIRY 2867-8316
Services Marketing (Module from Advanced Diploma in Marketing and Retail Management)
COURSE CODE 21Z07890-9 FEES $3,850 ENQUIRY 2867-8316
Selling and Sales Management (Module from Advanced Diploma in Marketing and Retail Management)
COURSE CODE 21Z07889-5 FEES $3,850 ENQUIRY 2867-8316

CEF SectorFinancial Services

CEF Courses
Essentials of Accounting (Module from Advanced Diploma in Marketing and Retail Management)
COURSE CODE 23Z07959-5 FEES $3,850 ENQUIRY 2867-8316
Continuing Education Fund reimbursable programme Continuing Education Fund reimbursable programme (selected modules only)
Some modules of this programme have been included in the list of CEF reimbursable programmes. Application for CEF has to be made before commencement of the modules.

Application Form Application Form

Enrolment Method

All applicants are required to complete the application form and submit it with one sets of the following supporting documents together with application fee of HK$150 to any of the HKUSPACE enrolment centres:

1.Certified true copies* of full educational certificates and transcripts;

2. Original / Certified true copies* of testimonials or other documentary proof of the applicant’s working experience;

3. Photocopy of Hong Kong Identity Card#;

 
*Certified true copies: Original certificates and transcripts together with the copies are required to be presented to any HKU SPACE enrolment centres for verification. 
 
#To study in Hong Kong, all non-local applicants are required to obtain a student visa issued by the Immigration Department of the HKSAR Government, except for those admitted to Hong Kong for employment or as dependents, who do not need prior approval before taking up part-time studies. It is the responsibility of individual applicants to make appropriate visa arrangements. Holding an acceptance letter to a HKU SPACE academic progarmme/ course does not guarantee the issue of a student visa. Applicants may wish to note that part-time courses are generally not considered by the Immigration Department for visa purposes except for self-financed, locally accredited taught postgraduate programmes.
 
 
 
Payment Method

1. Cash or EPS

Only application fee can be paid by cash or EPS at any HKU SPACE enrolment counters.

2. Cheque or Bank Draft

Application fee and Course fees can be paid by crossed cheque or bank draft made payable to "HKU SPACE". Please specify the programme title(s) for application, student's name, and student card number (if applicable).

3. VISA/MasterCard

Applicants may also pay the Application fee and Course fees by VISA or MasterCard, including "HKU SPACE MasterCard", at any HKU SPACE enrolment centres.