Marketing Marketing Communications and Branding
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In today’s complex and increasingly globalised environment, organisations and managers need to understand how the intraorganisational and extraorganisational interrelationships can be managed. The role of the marketer/manager to create value for the organisation is dependent upon this understanding. Furthermore, digital technologies encompass all marketing efforts through electronic devices or the internet to connect with current and prospective customers. Our new marketing programmes emphasise on the digital perspective with specific subjects that outlines what is expected to become a professional marketer by developing professional marketing strategies following extensive research with employers and academics. These standards have at their three focuses: insights, strategy and championing the customer.
Students who have successfully completed the programme will be awarded the Bachelor of Arts With Honours in Marketing and Management by The University of Hull.
In Hong Kong, 9 modules will be offered. The modules are:
The module aims to provide students a strong theoretical and empirical foundation by including broad range of content associated in understanding consumer behaviour. It will introduce to the students the main themes of consumer and business decision making with an in-depth analysis into threshold concepts such as Segmentation, Targeting and Positioning (STP).
The module aims to help students develop an understanding of the theories, principles and practice of integrated marketing communications. A range of marketing communications tools (e.g. advertising, direct marketing, sales promotion and public relations) will be considered with a view to examining how to use them in a coordinated and consistent way to achieve the strongest impact with target audiences.
The module aims to builds skills and knowledge to equip students for digital and social media marketing roles of the future. As this is a cutting-edge module, the content will have some flexibility in its syllabus to allow the inclusion of emerging topics which may become important over a short period of time.
The module aims to:
1. examine how a firm internationalises the marketing function.
2. identify and evaluate the methods of international market entry and development.
3. explore and critique the development of an international marketing strategy.
4. consider the implementation and control of international marketing strategies.
5. provide an analytic decision-oriented framework for the development and implementation and control of international marketing programmes
The module aims to:
1. provide students with opportunities to critically evaluate various change leadership approaches.
2. advance students’ understanding of how change might be managed in real organisational settings.
3. promote students’ reflection on the skills required by business leaders and their own long-term development in this regard.
The aims of this module are to:
1. develop students’ ability to integrate marketing concepts and principles into a comprehensive and coherent marketing strategy.
2. develop students’ ability to select and apply appropriate planning tools with situational specificity
3. provide an opportunity for students to advance their analytical and critical skills of specific marketing realities and to make complex strategic and tactical decisions to create or influence marketing strategies.
4. engage students in reflective practice designed to foster deep learning.
The module aims to enable students to
1. develop an in-depth understanding of the theories and concepts of the role of business in society and associated concepts of Corporate Social Responsibility (CSR), sustainable development, corporate and business ethics;
2. critically reflect upon the external and internal factors that shape responsible business practice; including civil society and government;
3. examine responsible business in a global and interconnected setting, including cross-cultural practice and context;
4. critically evaluate the development of responsible business practices at the individual, organisational level and societal levels; and
5. analyse the broader social and political environment in which business operates and the socio-economic and environmental challenges to business as usual.
The module aims to:
1. develop in students a critical understanding of knowledge of the research process within the field of business and management research.
2. develop in students the ability to critically evaluate a range of literature and data that is needed to solve a specific research problem.
3. provide opportunities for students to critically examine the literature on a particular research problem fit in the business and management discipline, and in this context to further select and justify appropriate methodologies/approaches for a specific research problem.
4. further Develop a number of Hull Graduate Attributes including the skills of critical analysis and decision making, independent learning, communication, self-management and networking.
The module aims to introduces students to a Business Strategy Method and uses a simulated consulting project to provided authentic experiential learning. The module emphasises on the complexity, uncertainty, and diversity of contemporary environments and their influences on strategy making. The notions of creativity, stakeholder expectations and sustainable competitive advantage are explored in the module. It also considers the role of strategic leadership as well as critical issues in implementing business strategies. The module includes aspects of corporate and international business strategy and to prepare students to deliver effective strategic thinking in practice.
The above information is subject to final approval.
- Minimum duration is 18 months for this part-time programme.
- All classes are held in HKU SPACE Learning Centres mainly on Hong Kong Island including Admiralty Center, Causeway, Fortress Hill, or North Point depending on room availability.
This is an exempted course under the Non-local Higher and Professional Education (Regulation) Ordinance. It is a matter of discretion for individual employers to recognise any qualification to which this course may lead.
Modules & Class Details
|Face-to-face intensive seminars and local lectures by Hull or HKU SPACE lecturers are available
|To be conducted on Thu, Fri evening, Sat & Sun half-day in the first two weeks of each term
|3 hrs x 6 lectures on weekdays evening
|3 hrs x 2 tutorials on weekdays evening
Graduates of this programme meet the education requirement for various professional recognitions or courses, which include:
- full membership of Hong Kong Institute of Marketing (HKIM)
- the Chartered Postgraduate Diploma*in Marketing Programmes offered by The Chartered Institute of Marketing (CIM) and;
- Postgraduate Diploma in Marketing*offered by HKU SPACE
*subject to the fulfillment of work experience requirement
Fee & Entry Requirements
HK$200 (Non-refundable)Course Fee
- HK$12,500 per module (Tuition Fee rates are reviewed and agreed annually and published no later than June in the year of the next academic year start.)
All applicants must satisfy the admission requirements of the University of Hull before they may be considered for selection. An applicant shall hold:
1. a Higher Diploma in Business (Marketing and Management/Sales, Marketing and Advertising/Marketing and Media) or an Associate of Business Administration or other equivalent qualifications awarded within the HKU system through HKU SPACE* with a GPA of 2.0 or above;
2. a related Higher Diploma or Associate Degree offered by HKU SPACE or a Higher Diploma or an Associate Degree from other tertiary institutions in the areas of marketing and/ or management which are recognised by The University of Hull.
Graduates of the HKU SPACE Higher Diploma and Associate Degree programmes recognised by University of Hull are considered to have met the English requirement. In other cases, applicants should have proof of English proficiency by having:
i) a Grade E in the Use of English in HKALE; or
ii) Hong Kong Diploma of Secondary Education (HKDSE) Examination with minimum score of overall level 4 in English Language (with a minimum of level 3 in each skill), or
iii) IELTS with minimum score of overall 6.0 (with a minimum 5.5 in each skill), or
iv) Pearson Academic Test of English with minimum score of overall 54 (with a minimum 51 in each skill) or
v) recognised equivalent.
Applicants with other equivalent qualifications will be considered on individual merit.
* Applicants holding the above qualifications mentioned in 1) awarded within the HKU system through HKUSPACE recognised by The University of Hull are considered as having met its English proficiency requirement and are therefore not required to provide additional proof of English language proficiency.
Examples of Awards to be Considered by Admission
Admission is not limited to graduates from the following programmes. Applicants from other programmes will be considered on a case-by-case basis.
|Associate of Business Administration
|Higher Diploma in Business
|Higher Diploma in Business Management
|Higher Diploma in Marketing
|Hong Kong Community College
|Associate in Business (Business Management)
|Associate in Business (Hospitality Management)
|Associate in Business (Marketing)
|Associate in Business
|Associate in Business (International Business)
|Associate in Business (Tourism Management)
|Hong Kong Institute of Vocational Education
|Higher Diploma in Social Media and Digital Marketing
|Higher Diploma in Business with E-Commerce
|Higher Diploma in Event Marketing and Business Promotion
|Higher Diploma in Business Administration and Management
|Higher Diploma in China Business and Marketing
|Higher Diploma in Marketing and Customer Analytics
|School of Continuing Education, Hong Kong Baptist University
|Associate of Arts (Business Administration)
|Associate of Arts (Marketing)
|Lingnan Institute of Further Education
|Associate of Business Studies (Business Management)
|Hong Kong College of Technology
|Higher Diploma in Social Media and Creative Marketing
- The CEF Institution Code of HKU SPACE is 100
|INTERNATIONAL MARKETING (MODULE FROM BACHELOR OF ARTS WITH HONOURS IN MARKETING AND MANAGEMENT (PART-TIME))
|COURSE CODE 33Z151441
|INTEGRATED MARKETING COMMUNICATIONS AND BRANDING (MODULE FROM BACHELOR OF ARTS WITH HONOURS IN MARKETING AND MANAGEMENT (PART-TIME))
|COURSE CODE 33Z15145A
|STRATEGIC MARKETING PLANNING AND AUDITING (MODULE FROM BACHELOR OF ARTS WITH HONOURS IN MARKETING AND MANAGEMENT (PART-TIME))
|COURSE CODE 33Z151468
|LEADERSHIP AND CHANGE MANAGEMENT (MODULE FROM BACHELOR OF ARTS WITH HONOURS IN MARKETING AND MANAGEMENT (PART-TIME))
|COURSE CODE 33Z122301
|Continuing Education Fund Reimbursable Course (selected modules only)
Some modules of this course have been included in the list of reimbursable courses under the Continuing Education Fund.
Bachelor of Arts With Honours in Marketing and Management
Application Form Application FormEnrolment Method
All applicants are required to complete the application form and submit it with ONE set of the following supporting documents together with application fee of HK$200 to any of the HKUSPACE enrolment centres:
1.Certified true copies* of full educational certificates and transcripts;
2. Original / Certified true copies* of testimonials or other documentary proof of the applicant’s working experience;
3. Photocopy of Hong Kong Identity Card#;
1. Cash, EPS or WeChat Pay
Course fees can be paid by cash, EPS or WeChat Pay at any HKU SPACE enrolment counters.
2. Cheque or Bank Draft
Course fees can also be paid by crossed cheque or bank draft made payable to "HKU SPACE". Please specify the programme title(s) for application, student's name, and student card number (if applicable).
Applicants may also pay the course fee by VISA or MasterCard, including "HKU SPACE MasterCard", at any HKU SPACE enrolment centres. Holders of HKU SPACE MasterCard issued by Bank of East Asia may enjoy a 10-month interest-free instalment for tuition fee of courses at HK$2,000 or above. The course must be enrolled under the cardholder’s name. For enquiries, please contact our staff at any of the enrolment centres.
- For general and short courses, applicants may be required to pay the course fee in cash or by EPS, Visa or MasterCard if the course is to start shortly.
- Fees paid are not refundable except under very exceptional circumstances, subject to the School’s discretion. In exceptional cases where a refund is approved, fees paid by cash, EPS, cheque or PPS (for online payment only) will normally be reimbursed by a cheque, and fees paid by credit card will normally be reimbursed to the payment cardholder’s credit card account.
- In addition to the published fees, there may be additional costs associated with individual programmes. Please refer to the relevant course brochures or direct any enquiries of the relevant programme teams for details.
- Fees and places on courses cannot be transferred from one applicant to another. Once accepted onto a course, the student may not change to another course without approval from HKU SPACE. A processing fee of $120 will be levied on approved transfers.
- Receipts will be issued for fees paid but HKU SPACE will not be responsible for any loss of receipt sent by mail.
- For additional copies of receipts, please send a stamped, self-addressed envelope with a completed form and a crossed cheque for $30 per copy made payable to "HKU SPACE". Such copies will normally only be issued at the end of a course.
All fees are subject to change without prior notice.
About the Partners
The University of Hull - Business School
Established in 1928, The University of Hull encompasses world-class teaching, research, impressive facilities, and a strong support network for over 20,000 students. The University is ranked among the top ten UK universities for student satisfaction in the National Student Survey and the 2010 International Student Barometer showed that the University continues to deliver first-class service to its international student body, with 88% of students satisfied or very satisfied with their experience here. The quality of careers advice, work experience opportunities for international students and the number of international societies in our students union' scored particularly highly.
Hull University Business School offers a wealth of opportunities to pursue undergraduate and postgraduate study and research, all designed to enhance your professional or academic career. Our degrees all build a strong understanding of the complexities of the global business environment to help you develop into a responsible, resourceful business leader. Marketing at Hull scored an impressive 98% overall satisfaction rate in the most recent National Student Survey (NSS) among final year undergraduate students studying the course which testify high teaching quality, innovative teaching, engaging lecturers, high level of student support, and connections with business.
Recognition from two of the leading global accreditation systems for business schools (AACSB and AMBA) has confirmed HUBS status as a leading business school. AACSB accreditation, an internationally recognised accreditation specialised for business schools, is held by less than 5% of the world’s 13,000 business programmes. The Hull MBA provides an internationally recognised qualification and is accredited by the Association of MBA. In Hong Kong, Bachelor of Arts (Hons) Marketing and Bachelor of Arts (Hons) Marketing and Management are accredited by the Hong Kong Council for Accreditation of Academic and Vocational Qualifications for a period from September 2015 to August 2024.
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