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Hospitality & Lifestyle Business & Live Entertainment Events

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  3. Certificate for Module (Event Sponsorship and Partnership)

Certificate for Module (Event Sponsorship and Partnership)
證書 (單元 : 節目贊助與夥伴合作)

CEF Reimbursable Course

CEF Reimbursable Course

Microcredential Course

Course Code
HT034A
Application Code
2235-HT034A
Certificate for Module (Event Sponsorship and Partnership)
QF Level: 6 QR Registration No.: 22/001037/L6 QR Registration Validity Period: 01 Jan 2023 - on-going
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Continuing Education Fund
Continuing Education Fund

This course has been included in the list of reimbursable courses under the Continuing Education Fund.

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Credit
9
Study mode
Part-time
Start Date
To be advised
Duration
30 hours
Language
English
Course Fee
Application Fee
HK$150 (Non-refundable)

Course Fee
HK$5,400 per programme
(*The tuition fee is reviewed annually and is subject to change without prior notice.)
Deadline on 30 Jun 2024 (Sun)
Enquiries
28678329
28670278
epgd_smhs@hkuspace.hku.hk
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Highlights

PROGRAMME OBJECTIVEs

This programme aims to explain and discuss the relationship between sponsor and sponsee in a variety of events, and introduce the essential tools and techniques in event sponsorship and partnership management. 
 

INTENDED LEARNING OUTCOMEs

On completion of the programme, students should be able to
1.   Explain how sponsorship works as a marketing communication channel and analyze its value to the sponsor;
2.   Discuss sponsorship from the point of views of both the sponsor and the sponsee;
3.   Appraise the marketing benefits that can accrue to the sponsor and the sponsee from an effective sponsorship programme;
4.   Develop and review sponsorship proposals for tightness of fit;
5.   Evaluate the purpose and importance of the sponsorship management plan; and
6.   Devise strategies to build and maintain sustainable relationship with different types of event stakeholders.

 

Programme Details

TOPICS

  1. Events as marketing communications and relationship building tools
  2. Corporate sponsorship of events
  3. Marketing benefits to the sponsor
  4. The “Fit” between sponsor and sponsee
  5. Managing the sponsorship
  6. Corporate entertainment
  7. Stakeholder relationships and partnerships

ASSESSMENT 

Throughout this programme, students will be assessed by a combination of:

  • Individual presentation
  • Individual assignment
Application Code 2235-HT034A Apply Online Now
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Class Details

AWARD

On satisfactory completion of the Programme and pass the assessments, students will be awarded the Certificate for Module (Event Sponsorship and Partnership) within the HKU system through HKU SPACE.

MEDIUM OF INSTRUCTION

English

DURATION

30 hours /3 hours per week/10 Weeks (Normal)

Meeting Schedule

Weekday evening :  7:00 - 10:00pm
or
Weekend daytime: 10:00am - 1:00pm  or 2:00 - 5:00pm

VENUE

Admiralty Learning Centre / United Learning Centre / HKU SPACE Po Leung Kuk Stanley Ho Community College (HPSHCC) Campus / Fortress Tower Learning Centre  Programme team reserves the right to change the above venue/ classroom if necessary.

Fee

Application Fee

HK$150

Course Fee
  • Application Fee
    HK$150 (Non-refundable)

    Course Fee
    HK$5,400 per programme
    (*The tuition fee is reviewed annually and is subject to change without prior notice.)

Entry Requirements

Applicants should have:

  1. a bachelor’s degree awarded by a recognized institution; OR
  2. a professional qualification in a relevant discipline and three years of full-time work experience at senior managerial level in related industries.

If the degree or equivalent qualification is from an institution where the language of teaching and assessment is not English, applicants shall provide evidence of English proficiency, such as:

  • an overall band of 6.0 or above with no subtests lower than 5.5 in the IELTS; or
  • a score of 550 or above in the paper-based TOEFL, or a score of 213 or above in the computer-based TOEFL, or a score of 80 or above in the internet-based TOEFL; or
  • HKDSE Examination English Language at Level 3 or above; or
  • HKALE Use of English at Grade E or above; or
  • equivalent qualifications.

Applicants not meeting the standard set of criteria for admission will be assessed on individual merit.

CEF

  • The CEF Institution Code of HKU SPACE is 100
CEF Courses
Certificate for Module (Event Sponsorship and Partnership)
證書 (單元 : 節目贊助與夥伴合作)
COURSE CODE 43C143609 FEES $5,400 ENQUIRY 2867-8329
Continuing Education Fund Continuing Education Fund
This course has been included in the list of reimbursable courses under the Continuing Education Fund.

Certificate for Module (Event Sponsorship and Partnership)

  • This course is recognised under the Qualifications Framework (QF Level [6])

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Application Form Download Application Form

Enrolment Method
Payment Method
1. Cash, EPS, WeChat Pay Or Alipay

Course fees can be paid by cash, EPS, WeChat Pay or Alipay at any HKU SPACE Enrolment Centres.

2. Cheque Or Bank draft

Course fees can also be paid by crossed cheque or bank draft made payable to “HKU SPACE”. Please specify the programme title(s) for application and applicant’s name. You may either:

  • bring the completed form(s), together with the appropriate course or application fees in the form of a cheque, and any required supporting documents to any of the HKU SPACE enrolment centres;
  • or mail the above documents to any of the HKU SPACE Enrolment Centres, specifying “Course Application” on the envelope. HKU SPACE will not be responsible for any loss of personal information and payment sent by mail.
3. VISA/Mastercard

Applicants may also pay the course fee by VISA or Mastercard, including the “HKU SPACE Mastercard”, at any HKU SPACE enrolment centres. Holders of the HKU SPACE Mastercard can enjoy a 10-month interest-free instalment period for courses with a tuition fee worth a minimum of HK$2,000; however, the course applicant must also be the cardholder himself/herself. For enquiries, please contact our staff at any enrolment centres.

4. Online Payment

Online application / enrolment is offered for most open admission courses (enrolled on first come, first served basis) and selected award-bearing programmes. Application fees and course fees of these programmes/courses can be settled by using "PPS by Internet" (not available via mobile phones), VISA or Mastercard. In addition to the aforesaid online payment channels, new and continuing students of award-bearing programmes with available online service, they may also pay their course fees by Online WeChat Pay, Online Alipay or Faster Payment System (FPS). Please refer to Enrolment Methods - Online Enrolment  for details.

Notes

  • If the programme/course is starting within five working days, application by post is not recommended to avoid any delays. Applicants are advised to enrol in person at HKU SPACE Enrolment Centres and avoid making cheque payment under this circumstance.

  • Fees paid are not refundable except under very exceptional circumstances (e.g. course cancellation due to insufficient enrolment), subject to the School’s discretion. In exceptional cases where a refund is approved, fees paid by cash, EPS, WeChat Pay, Alipay, cheque, FPS or PPS by Internet will be reimbursed by a cheque, and fees paid by credit card will be reimbursed to the credit card account used for payment. 

  • In addition to the published fees, there may be additional costs associated with individual programmes. Please refer to the relevant course brochures or direct any enquiries to the relevant programme team for details.
  • Fees and places on courses cannot be transferrable from one applicant to another. Once accepted onto a course, the student may not change to another course without approval from HKU SPACE. A processing fee of HK$120 will be levied on each approved transfer.
  • HKU SPACE will not be responsible for any loss of payment, receipt, or personal information sent by mail.
  • For payment certification, please submit a completed form, a sufficiently stamped and self-addressed envelope, and a crossed cheque for HK$30 per copy made payable to “HKU SPACE” to any of our enrolment centres.
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