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市场营销学 人工智能,大数据及市场营销数据分析

人工智能,大数据及市场营销数据分析

能够策略性地运用大数据 (Big Data) 和人工智慧 (AI)已经是现今市场营销人员不可或缺的技能。透过学习分析大数据、利用不同的人工智慧程式,行销人员可习得如何更有规划地提供更贴近市场需要的决策。

人工智能,大数据及市场营销数据分析课程

Programmes Type

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香港岛

九龙

新界

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The programme aims to enhance the concepts and skills for modern marketers who wish to improve their job performances. Using real-world examples from various industries, participants will learn how big data and artificial intelligence transform marketers from reactive to proactive planners.
PT
Start 03 AUG 2025 (SUN)
Duration 30 hours
Fee HK$7900
本课程侧重於实践,设计,规划数字社交媒体行销活动。
 
PT
开课日期 2025年7月8日 (星期二)
修业期 3个月
课程费用 HK$6,300
The programme aims to enhance the concepts and skills for modern marketers who wish to improve their job performances. Participants will learn the concepts and tools of digital marketing, understand the successful cases in growth hacking marketing, and employ digital growth tools to maximize marketing performance.
PT
Start 25 MAY 2025 (SUN)
Duration 30 hours
Fee HK$7500
社交媒体及数码市场学专业文凭课程旨在装备那些没有营销学术资格的营销从业人员或高管,使其具备实用的营销知识,包括战略营销规划、消费者行为、基本的Google分析、社交媒体和数码营销,以及公共关系。完成课程后,学生将能够处理营销任务,实现业务目标。
 
PT
开课日期 2025年7月2日 (星期三)
修业期 1年
本课程旨在为学生提供社交媒体和数位营销分析方面的基本知识。学员能亲自动手参与及运用相关技术和工具,建立数据策略,藉此培养学员的策略思维,有效地使用数位和社群媒体营销分析的技能。
 
PT
开课日期 2025年7月5日 (星期六)
修业期 2个月
课程费用 HK$6950
This programme aims to equip digital marketing and advertising practitioners with the skills to utilise Google Analytics 4 (GA4) to measure online traffic across various platforms and apps engagement. The programme also focuses on collecting event-based data and providing insights and solutions to optimise digital campaigns, website traffic, and sales conversion for e-commerce.  

 
PT
Start 10 JUL 2025 (THU)
Duration 30 hours
Fee HK$8800

Learning Objectives By the end, learners will:

• Understand advanced no-code AI agent platforms

• Design AI workflows for marketing automation

• How to use no code platforms for AI agents

• Address ethical and practical challenges (e.g., data quality, bias)

PT
Start 22 JUN 2025 (SUN)
Duration 1 day
Fee Course Fee: HK$1,800

Early Bird: HK$1,600 (application submitted on or before 20 May, 2025)

Alumni Rate: HK$1,600 (application must be submitted to enrollment centres)