市场营销学 人工智能,大数据及市场营销数据分析
人工智能,大数据及市场营销数据分析课程
6 项结果
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This programme aims to equip digital marketing and advertising practitioners with the skills to utilise Google Analytics 4 (GA4) to measure online traffic across various platforms and apps engagement. The programme also focuses on collecting event-based data and providing insights and solutions to optimise digital campaigns, website traffic, and sales conversion for e-commerce.
PT
Start 20 DEC 2024 (FRI)
Duration 30 hours
Fee HK$8800
The programme aims to enhance the concepts and skills for modern marketers who wish to improve their job performances. Participants will learn the concepts and tools of digital marketing, understand the successful cases in growth hacking marketing, and employ digital growth tools to maximize marketing performance.
PT
Start 15 FEB 2025 (SAT)
Duration 30 hours
Fee HK$7500
本课程旨在为学生提供社交媒体和数位营销分析方面的基本知识。学员能亲自动手参与及运用相关技术和工具,建立数据策略,藉此培养学员的策略思维,有效地使用数位和社群媒体营销分析的技能。
PT
开课日期 2025年2月22日 (星期六)
修业期 2个月
课程费用 HK$6,750
社交媒体及数码市场学专业文凭课程旨在装备那些没有营销学术资格的营销从业人员或高管,使其具备实用的营销知识,包括战略营销规划、消费者行为、基本的Google分析、社交媒体和数码营销,以及公共关系。完成课程后,学生将能够处理营销任务,实现业务目标。
PT
开课日期 2025年3月7日 (星期五)
修业期 1年
The programme aims to enhance the concepts and skills for modern marketers who wish to improve their job performances. Using real-world examples from various industries, participants will learn how big data and artificial intelligence transform marketers from reactive to proactive planners.
PT
Start 13 APR 2025 (SUN)
Duration 30 hours
Fee HK$7500